Crispix

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Crispix box cover

Crispix (or Crispix Krispies in Canada) is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.[1] Honey Flavored Crispix have been sold twice in the UK, and twice have been discontinued.

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.[3]

Australia has a honey version as well as a chocolate version known as Coco Pops Chex.[4]

Cinnamon Crunch Crispix[edit]

A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.[5]

Health[edit]

Crispix received one and a half stars out of five on the Australian Government's health star ratings.[6]

References[edit]

  1. ^ Steinbreder,H. John. HOW KING KELLOGG BEAT THE BLAHS Fortune (August 29, 1988). Retrieved on 7-18-09.
  2. ^ Kellogg's web page for Crispix Archived 2007-12-13 at the Wayback Machine.
  3. ^ "Cereals_and_their_Brachos Kosher Listing: STAR-K". Retrieved 20 February 2016. 
  4. ^ "Archived copy". Archived from the original on 2012-09-09. Retrieved 2009-01-25. 
  5. ^ Mr. Breakfast. MrBreakfast.com http://www.mrbreakfast.com/cereal_detail.asp?id=1344. Retrieved 19 April 2017.  Missing or empty |title= (help)
  6. ^ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.