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CrowdOptic, Inc.
Private company
Industry Software, Augmented Reality, Computer hardware
Founded 2011
Headquarters San Francisco, United States
Area served
Key people
Jon Fisher, CEO
Products Software, Mobile technology, Augmented reality

CrowdOptic, Inc. (known as CrowdOptic) is a privately held San Francisco-based technology company founded in 2011.[1][2][3][4] CrowdOptic, led by CEO Jon Fisher, is best known for its augmented reality technology and triangulation algorithms used in sports, medicine and government that gathers and analyzes data from smart devices based on where they are pointed to identify areas of interest.[5][6] As of 2016, CrowdOptic remains the only patented solution for wearables like Google Glass and Sony SmartEyeGlass.[7]


CrowdOptic was founded in 2011 by Jon Fisher, Jeff Broderick, Doug Van Blaricom and Alex Malinovsky.[3][4] The company analyzes data from mobile devices to identify hot spot activity and connects Google Glass footage to live video feeds.[8][9] The technology is in use by professional sports, medicine, and government including for emergency response, fire and public-safety workers.[10]

CrowdOptic's investors include John Elway and Ronnie Lott. The company has raised $5 million in funding.[10]

In 2015, the company was named one of the most well-established of the 10 current Glass for Work partners.[11] In July 2015, 9 To 5 Google announced that the CrowdOptic was in acquisition talks with a Fortune 500 firm.[11]

In 2016 CrowdOptic released its first in-house developed hardware product, the CrowdOptic Eye, a device that streams video through the company's video streaming stack with the push of one button.[12]

In October 2016 CrowdOptic launched Field App through the Google Play Store to "triangulate on a point of interest and broadcast its GPS location to a command center with live-video verification."[13] The application uses a cloud-based system, GPS, compass and live video and smart sensor data to coordinate emergency responders, firemen and police.[13]


The company is a founding certified Google Glass partner with its technology also in use by Sony, Vuzix and Microsoft.[10][14] CrowdOptic develops algorithms which let smartphones and wearables live-stream from locations such as hospital operating rooms or sports stadiums.[15][16][17]


In 2014, CrowdOptic partnered with the Sacramento Kings to develop an alternative view of basketball games using Google Glass.[18][19] The company broadcast Google Glass video footage from the perspective of players and cheerleaders on the Jumbotron and mobile devices.[20] This technology was also implemented during warm-ups by the Stanford basketball team.[8]

The company also partnered with the Indiana Pacers to use the technology.[19] The footage was broadcast from the video feeds of team employees wearing Google Glass.[21] CrowdOptic has agreements with the Philadelphia Eagles, and Sony for SmartEyeGlass to use the technology.[10]

In August 2014, CrowdOptic partnered with NASCAR's International Speedway Corporation to broadcast live racing and behind-the-scenes footage from Google Glass.[22][23]

In 2016, CrowdOptic deployed with the Denver Broncos at the AFC Championship game in Denver, Colorado and at the Super Bowl 50 at Levi's Stadium in the San Francisco Bay Area.[24][25]


In June 2014, CrowdOptic announced a partnership with the University of California, San Francisco to stream procedures by UCSF Department of Orthopaedic Surgery faculty.[26] The company announced in July 2014 that ProTransport-1, a California-based medical transport provider, would install Google Glass in its ambulances.[27][28] Google Glass uses CrowdOptic's software to send a live video feed from an ambulance to a destination hospital.

CrowdOptic also partnered with Stanford University Medical School. The software is used to live stream surgeries to doctors and medical students wearing Google Glass. The data from the live stream is owned by Stanford University.[29]


CrowdOptic's technology has been deployed with NASA to enhance the launch and landing of a Lunar lander and provides live streaming for incident response.[30][31] In 2016 the company paired with Solford Industries to market a low-bandwidth live-streaming device integrated with a conventional firefighter helmet in use by fire departments, police and first responders in both the United States and China.[32][33] In September 2016 CrowdOptic also deployed augmented reality for United States Special Operations Command for field personnel to report to central command about specific targets including the GPS location and a live stream of the target using CrowdOptic's triangulation algorithms.[34]

In November 2016 CrowdOptic combined its augmented reality technology and algorithms with Portland-based SicDrone unmanned aerial vehicles and Suspect Technology's facial recognition technologies to enable emergency responders and law enforcement with state-of-the-art surveillance and identification technology.[35] Vice Magazine reported that the drones "fly fast, record faces in real time, recognize patterns in traffic and pinpoint people who are in the middle of an emergency."[35]


CrowdOptic joined with cosmetic company L'Oreal to market its products at the Luminato festival in Toronto, Canada. L'Oreal's virtual art exhibit generated analytics that showed where people were aiming their phones.[36]

See also[edit]


  1. ^ Jami Oetting (August 16, 2012). "Tech Profile: CrowdOptic". The Agency Post. Retrieved May 12, 2013. 
  2. ^ Riley McDermid (November 17, 2011). "Looking for perfect event pic? CrowdOptic says: Look no further". Venture Beat. Retrieved June 1, 2013. 
  3. ^ a b Deborah Stambler (April 18, 2013). "Bold Vision: Jon Fisher of CrowdOptic". The Huffington Post. Retrieved April 20, 2013. 
  4. ^ a b "CrowdOptic And LBMA Announce Research Partnership To Advance Focus-Aware Mobility". The Street. April 8, 2013. Retrieved May 12, 2013. 
  5. ^ "Mobile Social Startup CrowdOptic Raises Another $500K, Plans Consumer Launch". TechCrunch. April 12, 2012. Retrieved June 1, 2013. 
  6. ^ Matt Marshall (December 8, 2012). "How Crowdoptic's big data technology reveals the world's most popular photo objects". Venture Beat. Retrieved June 1, 2013. 
  7. ^ "5 Groups Doing Important Things with Google Glass". 9 to 5 Google. Retrieved 25 March 2015. 
  8. ^ a b "Better view than courtside: Stanford basketball players don Google Glass". Venture Beat. Retrieved 22 Jan 2014. 
  9. ^ "Beyond ‘Likes': CrowdOptic Uses Google Glass To Map Your Focus". The Security Ledger. Retrieved 22 Jan 2014. 
  10. ^ a b c d Jane Wells (2014-07-18). "Google Glass hops into business with tech partners". CNBC. Retrieved 2014-07-22. 
  11. ^ a b "Google Glass for Work partner CrowdOptic in acquisition talks w/ Fortune 500 firm". Google 9 to 5. Retrieved 4 January 2016. 
  12. ^ "CrowdOptic launches its own hardware as other Glass at Work partners seemingly dying". Google 9 to 5. Retrieved 6 April 2016. 
  13. ^ a b "CrowdOptic Field App Uses Augmented Reality to Catch Bad Guys". Tech.Co. Retrieved 3 November 2016. 
  14. ^ "Ever Wonder What Happened to Google GLass?". Sand Hill. Retrieved 16 September 2016. 
  15. ^ della Cava, Marco (21 January 2015). "Nest founder Tony Fadell to oversee Google Glass 2.0". USA Today. Retrieved 12 February 2015. 
  16. ^ Panzar, Javier (15 January 2015). "Google to end explorer program for Glass, realign wearable business". LA Times. Retrieved 12 February 2015. 
  17. ^ Mamiit, Aaron (17 January 2015). "Google Will Stop Selling Glass to Consumers After Jan. 19: Cheaper, Better Version Coming". Tech Times. Retrieved 12 February 2015. 
  18. ^ "Sacramento Kings wear Google Glass onto the court". USA Today. Retrieved 22 Jan 2014. 
  19. ^ a b Claire Cain Miller (7 April 2013). "At Google, Bid to Put Its Glasses to Work". The New York Times. Retrieved 12 April 2014. 
  20. ^ "Sacramento Kings Get Up Close and Personal With Google Glass". ABC News. Retrieved 22 Jan 2014. 
  21. ^ Craig, Elise (March 26, 2014). "Google Glass hits the basketball court". Fortune. CNN Money. Retrieved March 30, 2014. 
  22. ^ MacGregor, Blair (22 August 2014). "CrowdOptic Partners with International Speedway Corp. to Bring Glass-powered Footage to NASCAR Fans". Glass Almanac. Retrieved 28 August 2014. 
  23. ^ "International Speedway Corporation Selects CrowdOptic Software to Power Live Google Glass Broadcasting at Racing Events". MarketWatch. 20 August 2014. Retrieved 9 November 2014. 
  24. ^ "Super Bowl 50: How wearable tech is changing the NFL". Wearable. Retrieved 6 April 2016. 
  25. ^ "Broncos use technology to deepen fan support". Denver Post. Retrieved 6 April 2016. 
  26. ^ "CrowdOptic and UCSF Testing Wearable Technology to Enhance Physician Training and Patient Care". MarketWatch. 2014-06-05. 
  27. ^ "CrowdOptic Signs Software Deal With ProTransport-1 to Install Google Glass in Ambulances". Market Watch. 17 July 2014. Retrieved 4 September 2014. 
  28. ^ Schwartz, Don (18 July 2014). "CrowdOptic Signs Software Deal With ProTransport-1 to Install Google Glass in Ambulances". Glass Almanac. Retrieved 18 September 2014. 
  29. ^ "Google, CrowdOptic Training Surgeons at Stanford Medical School". Tele Health News Network. 2014-08-13. 
  30. ^ "CrowdOptic Enhances Launch and Tracking of Lunar Lander". NASA. Retrieved 16 September 2016. 
  31. ^ "Pasadena Company Markets Live Streaming Helmet Cam for Fire, Police and First Responders". Pasadena Now. Retrieved 16 September 2016. 
  32. ^ "An Obsession with Oracle Made this Founder Rich and Now He's Invented a Way to Look Through Walls". Business Insider. Retrieved 16 September 2016. 
  33. ^ "UCSF Doctors use Google Glass, Cisco Jabber Collaboration". Mobihealth News. Retrieved 16 September 2016. 
  34. ^ "There's an App for That: Mobile App Connects SpecialOps with Central Command". PDD Net. Retrieved 16 September 2016. 
  35. ^ a b "Emergency Workers now have Access to Military Grade Drones". Vice Magazine. Retrieved 5 November 2016. 
  36. ^ "The Key to Successful Event Activations". AdWeek. Retrieved 25 January 2017. 

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