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Industry Online fundraising
Founded May 2010
Headquarters Detroit, MI
Key people
Edward Norton, Shauna Robertson, Robert Wolfe, Jeffrey Wolfe
Slogan If You Don't Give Back No One Will Like You.
Footnotes / references

CrowdRise is a for profit e-ecommerce company website that uses crowdsourcing to raise charitable donations.[1] CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe.[1][2]

CrowdRise's fundraising model is dedicated to the idea that if you make giving back fun, more people will do it, and the fundraisers will raise more money than they would have otherwise. The platform uses gamification and a rewards point system to engage users to participate in fundraising and donating.

See also[edit]


  1. ^ a b c Wallace, Amy (5 September 2010). "Online Giving Meets Social Networking". The New York Times. Retrieved 29 November 2012. 
  2. ^ "CrowdRise: Ed Norton Launches Fundraising And Volunteerism Site". Huffington Post. 2011-05-26. Retrieved November 30, 2012. 

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