From Wikipedia, the free encyclopedia
Company typePrivate
IndustryOnline fundraising
FoundedMay 19, 2010; 13 years ago (2010-05-19)[1]
Key people
Edward Norton, Shauna Robertson, Robert Wolfe, Jeffrey Wolfe
Footnotes / references

CrowdRise is a for-profit crowdfunding platform that raises charitable donations.[2][3] CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe.[2][4][5][6] CrowdRise was acquired in 2017 by GoFundMe.[7]


CrowdRise's fundraising model is based upon the notion of making giving back fun,[8] which may lead to more people donating and more funds being raised.[9] The platform uses gamification and a rewards point system to engage users to participate in fundraising and donating.[10]

Its primary model is donation-based, and the campaign defaults to "keep what you raise".

Their default "Starter" pricing is to charge the non-profit a 5% platform fee from each donation, plus a payment processing fee (credit card fee) of 2.9% + $0.30 per donation.[11] Donors may choose whether to pay the fee in addition to the amount of their donation or to have the fee subtracted from their donation amount before being delivered.[12]

See also[edit]


  1. ^ Ivana Pais; Paola Peretti; Chiara Spinelli (2014-09-09). Crowdfunding: La via collaborativa all'imprenditorialità. EGEA spa. pp. 36–. ISBN 978-88-238-7669-9.
  2. ^ a b c Wallace, Amy (5 September 2010). "Online Giving Meets Social Networking". The New York Times. Retrieved 29 November 2012.
  3. ^ Matrix Thompson; Sarika Khambaita (25 January 2016). Who Is Winning The Social Media and Crowd Funding War: The Battle For Good Vs Evil - Will You Be A Casualty Or Emerge As A Trailblazer?. Pamper Me Network. pp. 43–. ... CrowdRise is the world's largest and fastest growing fundraising platform dedicated exclusively to charitable giving. ...
  4. ^ "CrowdRise: Ed Norton Launches Fundraising And Volunteerism Site". Huffington Post. 2011-05-26. Retrieved November 30, 2012.
  5. ^ Kerric Harvey (20 December 2013). Encyclopedia of Social Media and Politics. SAGE Publications. pp. 14–. ISBN 978-1-4522-9026-3. Edward Norton cofounded Crowdrise, which is ... Crowdrise allows users to tap into their social networks to raise funds for their charitable causes. Celebrities such as ... Crowdrise allows users to create a microsite to raise money for a cause.
  6. ^ Ananda Kiamsha Madelyn Leeke (September 2013). Digital Sisterhood: A Memoir of Fierce Living Online. iUniverse. pp. 277–. ISBN 978-1-4917-0639-8. Nonprofit Organizations and Social Causes Women • is an online fundraising web site that allows individual fundraisers, nonprofit fundraising, and event fundraising (co-founded by female film producer Shauna Robertson).
  7. ^ Susan Adams (10 January 2017). "GoFundMe Buys Rival CrowdRise". Forbes. Archived from the original on January 11, 2017.
  8. ^ Patricia Wallace (26 November 2015). The Psychology of the Internet. Cambridge University Press. pp. 161–. ISBN 978-1-107-07913-7. Actor Edward Norton promotes the site called, which takes an offbeat and often humorous approach to crowdfunding for good causes. It adds contests, social networking, and a community feel designed to appeal to younger ...
  9. ^ Shane J. Lopez (22 July 2014). Making Hope Happen: Create the Future You Want for Yourself and Others. Simon and Schuster. pp. 171–. ISBN 978-1-4516-6623-6., founded by Robert Wolfe and a cast of characters including actor Ed Norton, has a different focus. It helps individuals and groups raise funds to bankroll a community project or charity. Once you sign up on the website, you can ...
  10. ^ Vincenzo Petruzzi (4 June 2015). Il potere della Gamification. Usare il gioco per creare cambiamenti nei comportamenti e nelle performance individuali: Usare il gioco per creare cambiamenti nei comportamenti e nelle performance individuali (in Italian). FrancoAngeli. pp. 97–. ISBN 978-88-917-1294-3.
  11. ^ "Non-profit pricing". Retrieved July 18, 2018. Free to get started. 5% platform fee. 2.9% + 0.30 payment processing.
  12. ^ "What are these fees for? Do I have to pay them?". Crowdrise. Retrieved 11 July 2018.

Further reading[edit]

External links[edit]