CrowdStar

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Crowdstar
Type of site
Video Game Developer
Available in Multilingual (70)
Area served Worldwide
Website crowdstar.com
Launched 2009 (2009)
Current status Active

CrowdStar is a developer of Facebook & mobile games, based in Burlingame, California, United States and Dublin, Ireland. The company has developed several titles for the Facebook platform, with some of its most popular titles being "Happy Aquarium", "Happy Pets", "Wasteland Empires" and "It Girl", and a number of titles on mobile for the iOS, Android and Windows Markets, including "Fish With Attitude", "Phuzzle," "Top Girl" and Covet Fashion.

The company currently maintains a D- rating with the Better Business Bureau.[1]

Founding and History[edit]

Founded by Suren Markosian and Jeff Tseng,[1] it has ranked 4th among developers with the most monthly active users for Facebook applications, with 31 million daily active users.[2] The company turned down an offer from Microsoft to acquire the company for more than US$200 million.[3] Its current CEO is Jeffrey Tseng, who was appointed to the position in October 2012.[4] He succeeded Peter Relan, who became CEO in January 2011 from Niren Hiro.[5]

The company currently develop new titles for the iOS, Android, and Windows 8 tablet and smartphone market. They maintain and release new content in existing games on their Facebook platform.

Funding[edit]

In May 2011 the company raised an additional $23 million.[6]

In May 2012 the company raised a further $11.5M in Venture Round funding.[7]

Shift to Mobile[edit]

In February 2012, the company announced its desire to focus upon the mobile market,[8] and thus would not be creating any new titles for the Facebook platform, laying off two dozen developers,[9] yet still maintain existing titles to this day. With the new funding, the company decided to "pursue mobile games targeting the female audience and focusing on shopping and fashion." The games will be distributed using Facebook’s social graph, the Gree social gaming network[10] and Apple’s Game Center and Google Play. Since its focus on the mobile market, it has produced several new titles, such as "Top Stylist", "Phuzzle", "Fish With Attitude" and "Mermaid World.

References[edit]

  1. ^ "Crowdstar launches rapid expansion to gain ground in Facebook games". VentureBeat. Retrieved July 13, 2010.
  2. ^ "Developer Leaderboard". AppData. Retrieved April 27, 2011.
  3. ^ "CrowdStar Said to Break Off Talks to Be Bought by Microsoft". Bloomberg. Retrieved July 13, 2010.
  4. ^ "Mobile Game Developer Crowdstar Chooses A CEO From One Of Its Own". Tech Crunch. October 3, 2012. Retrieved 19 December 2012. 
  5. ^ Duryee, Tricia (2011-01-17). "CrowdStar CEO Steps Down; Peter Relan Appointed CEO". All Things D. 
  6. ^ Hoge, Patrick (May 23, 2011). "CrowdStar raises $23 million". San Francisco Business Times. Retrieved 19 December 2012. 
  7. ^ Curtis, Tom (May 2, 2012). "CrowdStar secures $11.5M in funding following major shift to mobile". Gamasutra. Retrieved 19 December 2012. 
  8. ^ Duryee, Tricia (May 2, 2012). "CrowdStar Lands $11.5 Million to Support Its Shift From Social to Mobile Gaming". All Things D. Retrieved 19 December 2012. 
  9. ^ Takahashi, Dean (May 2, 2012). "CrowdStar raises $11.5M for mobile games but will lay off Facebook developers". Venture Beat. Retrieved 19 December 2012. 
  10. ^ Takahashi, Dean (April 30, 2012). "Crowdstar teams up with Gree for social mobile games". Venture Beat. 

External links[edit]