Crowdtap

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Crowdtap
IndustryMarketing
Advertising
Software as a service
SuccessorSuzy
Founded2009
FounderBrandon Evans
HeadquartersNew York City
Key people
Matt B. Britton
Revenue$14.5 million (2014)
Number of employees
79 (2014)
Footnotes / references
[1]

Crowdtap began as a collaborative marketing company headquartered in New York City that helps brands engage audiences, target influential consumers, and measure the effectiveness of advertising campaigns. It is a subscription-based software as a service (SaaS) platform that connects brands with consumers and tracks consumer engagement. In 2018 it became the foundation for technology platform company Suzy.[2][3][4][5]

History[edit]

Crowdtap was founded in 2009 by CEO Brandon Evans with $7 million in Series A Funding led by Foundry Group, GSA Venture Partners, and Mr. Youth. Sales from 500 percent in 2012 and exceeded those levels in 2013, leading the company to profitability. The company raised another $5 million in its second round of funding in 2014.[6][7][8]

In 2017, former MRY ad agency CEO Matt Britton joined Crowdtap as its new CEO and led a major business pivot from focusing on content to data. In 2018 Britton leveraged Crowdtap’s million-plus engaged users to create Suzy, a digital assistant that users can access to collect digital ad intelligence in real time. It launched after testing by brands including Netflix, Coca-Cola, TD Bank, and Kenneth Cole.[9][10][11][12]

Corporate affairs[edit]

In 2014, the company reported revenues of $14.5 million.[13]

Awards and recognition[edit]

Crowdtap was named among Forbes’ 100 Most Promising Companies and works with more than 40 Fortune 500 brands, including Verizon, Nestle, Kraft, Reckitt-Benckiser, Old Navy, AT&T, Johnson & Johnson, eBay, Whirlpool, P&G, and Sony. With three-year revenue growth of 870 percent, Crowdtap was named to the 2014 and 2015 Inc. 5000, which ranks the nation’s fastest-growing companies.[14][15][16]

References[edit]

  1. ^ "Inc profile Crowdtap". Retrieved 2019-09-03.
  2. ^ Zax, David (2011-09-14). "Crowdtap's Quest To Measure Brand Influence In The Age Of Social Media". Fast Company. Retrieved 2019-08-29.
  3. ^ "Crowdtap Raises $7 Million To Help Brands Connect With Their Influential Customers". TechCrunch. Retrieved 2019-08-29.
  4. ^ "SUZY | Consumer Insights Software | Suzy™ Consumer Insights". Suzy™. Retrieved 2019-08-29.
  5. ^ Winley, Rich. "Meet Suzy: One Of Kevin Durant's Latest Investments". Forbes. Retrieved 2019-08-29.
  6. ^ Klepic, Jure; ContributorStrategist (2013-04-04). "The Age of Collaborative Marketing Has Arrived". HuffPost. Retrieved 2019-08-29.
  7. ^ "Crowdtap raises $5M in second round of funding". Marketing Dive. Retrieved 2019-08-29.
  8. ^ "Social Startups: Crowdtap Connects Consumers with Brands". Social Media Today. Retrieved 2019-08-29.
  9. ^ "A former ad agency CEO has built what he calls the Siri for marketers, and brands including TD Bank and Kenneth Cole are already using it". Business Insider. Retrieved 2019-08-29.
  10. ^ TheNextGag (2018-07-05). "Matt Britton — Founder & CEO, Suzy". Medium. Retrieved 2019-08-29.
  11. ^ Knox, Dave. "Millennials Are Not Killing Business But They Are Forcing It To Adapt". Forbes. Retrieved 2019-08-29.
  12. ^ Johnson|, Lauren. "Why Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI". www.adweek.com. Retrieved 2019-08-29.
  13. ^ "Crowdtap". Inc.com. Retrieved 2019-09-03.
  14. ^ Klepic, Jure; ContributorStrategist (2013-04-04). "The Age of Collaborative Marketing Has Arrived". HuffPost. Retrieved 2019-08-29.
  15. ^ "Crowdtap CMO Pursues Content-Rich Marketing Strategy". www.mediapost.com. Retrieved 2019-08-29.
  16. ^ "Crowdtap Ranks on the 2015 Inc. 5000 List of Fastest-Growing Private Companies for Second Straight Year". www.businesswire.com. 2015-08-12. Retrieved 2019-08-29.

External links[edit]