Crown Center

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Crown Center
Crown center logo.png

Crown Center 3 Kansas City MO.jpg
Location2450 Grand Boulevard
Kansas City, MO 64108
OwnerHallmark Cards
OperatorHallmark Cards
Capacity85-acre (340,000 m2) commercial complex
Opened1971; 51 years ago (1971)
ArchitectEdward Larrabee Barnes (master)
Halls Crown Center

Hallmark Crown Center

Coterie Theatre

Crown Center is a shopping center and neighborhood located near Downtown Kansas City, Missouri between Gillham Road and Main Street to the east and west, and between OK/E 22nd St and E 27th St to the north and south. The shopping center is anchored by Halls, a department store which is owned and operated by Hallmark Cards. The neighborhood contains numerous residences, retail establishments, entertainment venues, and restaurants including the American Restaurant, the only Forbes Travel Guide four-star restaurant in Missouri. It is home to Hallmark Cards, and the headquarters of Shook, Hardy & Bacon and Lathrop GPM, two of Kansas City's largest law firms.


Before the First World War, Downtown Kansas City was heavily populated and bustling. The area today home to Crown Center was an extension of the Union Hill historic neighborhood. Gradually, however, the center of population for the metro area moved south, and by the Second World War the area today comprising Crown Center had become dilapidated. Although Hallmark had maintained its headquarters at 26th Street and Grand Boulevard since 1922, the headquarters itself and nearby Union Station comprised the only non-slum in the area. Instead there were old warehouses, used car lots, and vacant buildings.

In 1966, Donald J. Hall, Sr. became President and CEO of Hallmark Cards, taking over from his father, Joyce Hall. Joyce Hall had long wished to develop the area around the corporate headquarters, and with his new leadership Donald Hall quickly made it known that he wished to renew the area entirely.[1] Hallmark quietly began acquiring all the property surrounding its headquarters, and consulted with urban planning experts about the possibility of creating an experimental "city within a city" on the property.[2] The City of Kansas City formally approved the plans for Crown Center (named after the Hallmark corporate symbol) by the end of 1967. The master design was prepared by Edward Larrabee Barnes.

Ground was broken for the complex in September 1968. Construction of the hotel, designed by Harry Weese in the Brutalist style, began in 1971. It opened in May 1973 as the Crown Center Hotel, managed by Western International Hotels.[3] Signboard Hill is included in the hotel's design as a waterfall. Norman Fletcher designed the first residences. Henry Cobb of the I.M. Pei firm designed 2600 Grand office and Dan Kiley laid out the park in the south area of the complex. Warren Plattner, designer of Windows on the World, designed the interior space at the American Restaurant when it was operated by Joseph Baum (who also operated The Four Seasons and the Rainbow Room). In 2016, the restaurant announced plans to close and to become primarily a special event venue.[4] The original concept for the shops was an international bazaar, part of which was a maze-like area known as West Village. Designed by architects François Dallegret and Joseph Baker, West Village proved unsuccessful and was replaced by a more conventional layout.[5][6] Western International Hotels was rebranded as Westin Hotels in 1981, and the hotel was renamed The Westin Crown Center soon after.

In addition to the Westin, the Crown Center complex includes the Sheraton Kansas City Hotel at Crown Center, opened July 1, 1980 as the Hyatt Regency Kansas City. The roof had collapsed during construction, and then the hotel suffered the walkway collapse on July 17, 1981, killing 114 people in the deadliest non‑deliberate structural failure in American history.[7][8] Because of the Barnes' firm's relationship to the developers, he was tapped to redesign the lobby of the hotel.

Location specifics[edit]

Today, the shopping and entertainment complex features three levels of shops and restaurants, a set of grand open air fountains, live theaters, an ice skating rink and over-street walkways leading throughout the complex and to Kansas City's Union Station. The Halls department store was designed by Paul László. The complex includes the 45-story Sheraton Kansas City Hotel at Crown Center (which was Missouri's tallest building when built), a Westin hotel, and two upscale residential apartment skyscrapers. Kansas City's three largest law firms maintain their headquarters in other skyscrapers in the neighborhood. The neighborhood's grounds include parks, fountains, green spaces, and unique sculptures.

The global headquarters campus for Hallmark Cards is located on the eastern side of Crown Center.

Mayor's Christmas Tree[edit]

A century-old tradition, the Mayor's Christmas tree at Hallmark Cards’ Crown Center is strung with more than 7,200 white lights during the winter holidays and stands 100 feet tall, which is taller than the famous National Christmas Tree and Rockefeller Center Christmas Tree, and the White House Christmas Tree.[9] A special guest or celebrity "flips the switch" each year.[10][11] For example, in 2010 Chef Celina Tio (owner and chef of Julian in K.C., Missouri) on Food Network's The Next Iron Chef, joined Kansas City's Mayor Mark Funkhouser to light the tree. The lighting ceremony is held the day after Thanksgiving and the annual Country Club Plaza Lighting Ceremony. After the holidays, the tree is cut into commemorative ornaments and sold to benefit the Mayor's Christmas Tree Fund, which assists city residents in poverty.[9]


See also[edit]


  1. ^ Crown Center, Marketing Dept (June 29, 2021). "A CREATIVE VISION". Archived from the original on 2019-04-26.
  2. ^ Kipp, Robert A. (April 20, 1995). "CROWN CENTER:An Emerging Vision for Urban Development" (PDF). University of Missouri–Kansas City. Archived (PDF) from the original on 2021-07-09. Retrieved June 30, 2021.
  3. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2020-06-26. Retrieved 2020-06-23.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ Wendholt Silva, Jill (2016-07-02). "The American Restaurant begins transition to a pop-up event space". The Kansas City Star. Retrieved 2018-06-18.
  5. ^ Kipp, Robert A. (April 20, 1995). Crown Center: An Emerging Vision for Urban Development (PDF) (Speech). Charles N. Kimball Lecture. Kansas City, Missouri: Western Historical Manuscript Collection Kansas City. Retrieved 2017-06-16.
  6. ^ Décarie, Jean. "West Village". Arteria (in French). François Dallegret. Archived from the original on 2016-03-31. Retrieved 2017-06-16.
  7. ^ "Two 'sky bridge' walkways collapse at Hyatt Regency in Kansas City". UPI. Retrieved 2018-06-18.
  8. ^ "Lives forever changed by skywalk collapse". Lawrence Journal-World. AP. July 15, 2001. Archived from the original on November 5, 2012. Retrieved May 8, 2020.
  9. ^ a b "Attractions". 10 September 2014.
  10. ^ Kaut, Steve (24 November 2010). "Chiefs top running backs will flip the switch Thanksgiving night at the Plaza Lighting Ceremony -". Archived from the original on 26 November 2010. Retrieved 11 December 2010.
  11. ^ "Lights, fireworks and music: KC holiday traditions -". 27 November 2010. Archived from the original on November 27, 2010.{{cite web}}: CS1 maint: unfit URL (link)

External links[edit]

Coordinates: 39°04′52″N 94°34′53″W / 39.080995°N 94.581442°W / 39.080995; -94.581442