Cruise America is a privately held recreational vehicle rental and sales company based in Mesa, Arizona. The company was founded in 1972 and was publicly traded in the American Stock Exchange under the ticker “RVR” until 1997. It then merged with Budget Group. Budget sold the company to its founders and management in 2000. Today the company is once again a private firm. It operates 134 locations across North America. Cruise America holds a 52% market-share in US recreational vehicles rental operations market.