Crunch Fitness
Crunch Fitness is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. It is an American chain of over 140 gyms worldwide, including 103 franchise locations in MA, PA, NY, NJ, CT, WA, OR, CA, TX, FL, KY, VA, Puerto Rico and Australia, and is rapidly expanding across the U.S. and around the globe.
In clubs, members have access to innovative group fitness classes, state-of-the-art equipment, personal and group training, full service locker rooms and much more. Select locations offer an exclusive Crunch retail line that can also be purchased from the Crunch online store.[1]
History
Crunch was founded in a basement level aerobics studio in New York City’s East Village in 1989 by Doug Levine.[2] With the collaboration of fitness instructors the group fitness programming was started at Crunch. Offerings such as Hip-Hop Aerobics, Co-Ed Action wrestling and Cyked Yoga cycling were introduced.[3]
In January 2014, Crunch released its online workout extension called Crunch Live. This subscription-based online video library has over 95 workouts inspired by the brand’s most popular and results driven classes including kick butt cardio, strength training, yoga and more.[4]
Crunch has extended operations to Australia in the last few years. In Sydney, there are now four Crunch gyms located at Chatswood, Parramatta, Rockdale, Liverpool and Bankstown.
Description
Headquartered in New York City, and co-owned by New Evolution Ventures and private-equity firm Angelo Gordon, Crunch serves over 500,000 members with both corporately owned and franchise locations (Crunch Essentials) in cities throughout the U.S. and in Australia.[5] Keith Worts currently serves as the CEO of Crunch Fitness, and Ben Midgley is the CEO of Crunch Franchise.[6]
