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Crunchyroll

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Crunchyroll, Inc.
Crunchyroll Logo.svg
Type of business Subsidiary of Ellation
Type of site
Video streaming service
Founded May 14, 2006; 10 years ago (2006-05-14)
Headquarters San Francisco, California, U.S.
Owner Ellation (Otter Media) (80%)
TV Tokyo (20%)
Key people Kun Gao (Co-founder and CEO)
Industry Anime industry, anime, Manga, drama and video on demand
Parent Otter Media
Subsidiaries Crunchyroll Manga
Slogan(s) The Official Source for Anime & Drama
Website www.crunchyroll.com
Alexa rank Increase 884 (247 in USA)[1]
Registration Optional
Users Increase 20 million[2]
Current status Active

Crunchyroll is an American distributor, publisher and international online community focused on video streaming East Asian media including anime, manga, drama, music, electronic entertainment, and auto racing content. Founded in 2006 by a group of University of California, Berkeley graduates,[2] Crunchyroll's distribution channel and partnership program delivers content to over twenty million online community members worldwide.[3] Crunchyroll is a subsidiary of Ellation, which belongs to Otter Media[3] owned by AT&T and The Chernin Group. Crunchyroll has offices in San Francisco and Tokyo, and is a member of the Association of Japanese Animations (AJA).[2]

Crunchyroll offers over 800 anime shows,[2] more than 200 Asian dramas to users, and 50 manga titles, although not all programming is available worldwide due to licensing restrictions. Crunchyroll is the exclusive worldwide (excluding Asia) digital distributor for Kadokawa anime titles and publishing in the United States.[4] In February 2017, Crunchyroll passed one million paid subscribers.[2][5]

History

Crunchyroll started in 2006 as a for-profit video upload and streaming site that specialized in hosting East Asian video content. Some of the content hosted on Crunchyroll included fansubbed versions of East Asian shows.

In 2008, Crunchyroll secured a capital investment of $4.05 million from the venture capital firm Venrock.[6] The investment drew criticism from anime distributors and licensors Bandai Entertainment and Funimation as the site continued to allow users to upload illegal copies of licensed titles.[7]

However, Crunchyroll eventually began securing legal distribution agreements with companies, including Gonzo, for an increasing number of titles. On January 8, 2009, after announcing a deal with TV Tokyo to host episodes of Naruto Shippuden, Crunchyroll stated that it was committed to removing all copyright-infringing material from its site and to hosting only content to which it had legitimate distribution rights.[8]

In 2010, Crunchyroll announced its acquisition of the North American DVD rights to 5 Centimeters Per Second. This was the first DVD release licensed by Crunchyroll.[9]

On October 30, 2013, Crunchyroll began digitally distributing 12 different manga titles from Kodansha – series such as Attack on Titan and Fairy Tail were part of the manga that were available initially – through Crunchyroll Manga.[10]

On December 2, 2013, The Chernin Group, former News Corp. president Peter Chernin's holding company, announced that it has acquired a controlling interest in Crunchyroll. A person with knowledge of the transaction said the price for the acquisition was close to $100 million. The Chernin Group said that Crunchyroll management and existing investor TV Tokyo will maintain a "significant" stake in the company.[11][12]

On April 22, 2014, AT&T and The Chernin Group announced the formation of a joint venture to acquire, invest in and launch over-the-top (OTT) video services. Both companies committed over $500 million in funding to the venture.[13] The new company was named Otter Media and became the majority owner of Crunchyroll.[14] On August 3, 2015, Variety reported that Otter Media will unveil Ellation, a new umbrella company for its subscription-based video services including Crunchyroll.[15] Ellation's services included VRV, to debut in 2016 and described as targeting "geeks, gamers and lovers of comedy, fantasy and technology."[16]

On October 22, 2015, the Anime News Network reported that Crunchyroll has 700,000 paying subscribers. In addition, the company announced that Crunchyroll and Sumitomo Corporation had created a joint venture to produce and invest in anime productions.[17][18]

On April 11, 2016, Crunchyroll and Kadokawa Corporation announced the formation of a strategic alliance that gave Crunchyroll exclusive worldwide digital distribution rights (excluding Asia) for Kadokawa anime titles in the upcoming year. It also granted Crunchyroll the right to co-finance Kadokawa anime titles to be produced in the future.[19]

On July 1, 2016, Crunchyroll announced plans to dub and release a number of series on home video.[20]

On September 8, 2016, Crunchyroll announced a partnership with Funimation.[21] Crunchyroll will stream selected Funimation titles, while Funimation will stream selected Crunchyroll titles, as well as their upcoming dubbed content. In addition, Funimation and Universal Pictures Home Entertainment will act as distributors for Crunchyroll's home video catalog.

On February 9, 2017, Crunchyroll announced that it had reached one million paid subscribers.[2][5]

Availability

Access to Crunchyroll is available on desktop browsers, and devices with Windows 10 mobile and PC, Windows Phone, iOS and Android that are connected to a Wi-Fi source. The service also includes two apps available for download. Some content requires a paid subscription service, while other content becomes free after a delay, usually a week after availability for the paid members. Some titles are subscription only, based on licensing agreements. Some titles available in the United States may not be available in other countries.

With paid memberships, streaming to select Windows Phone devices (with OS 7.5 or higher), Roku devices, Boxee, Wii U,[23] Wii,[24] PlayStation 3,[25] PlayStation 4,[26] PlayStation Vita,[27] Xbox 360[28] and Xbox One[29] consoles, and Vizio, Google and Internet enabled televisions is available.citation needed In June 2013 the service became available through Apple TV.[30]

The Anime Awards

Main article: The Anime Awards

See also

References

  1. ^ "Crunchyroll.com Site Info". Alexa Internet. Retrieved 2017-02-09. 
  2. ^ a b c d e "Largest Anime Streaming Service Crunchyroll Surpasses One Million Paid Subscribers". Crunchyroll. February 9, 2017. Retrieved February 14, 2017. 
  3. ^ "About Crunchyroll". Retrieved 8 February 2017. 
  4. ^ "Crunchyroll and KADOKAWA Enter into Strategic Alliance". Retrieved 12 March 2017. 
  5. ^ a b Sevakis, Justin (February 13, 2017). "How Big Of A Deal Is Crunchyroll Reaching A Million Subscribers?". Anime News Network. Retrieved February 14, 2017. 
  6. ^ "Video Site with Unauthorized Anime Gets US$4M Capital". Anime News Network. 2008-03-11. Retrieved 2009-02-04. 
  7. ^ "Funimation, Bandai Entertainment Respond on Crunchyroll". Anime News Network. 2008-03-12. Retrieved 2009-02-04. 
  8. ^ "TV Tokyo to Stream Naruto via Crunchyroll Worldwide". Anime News Network. 2008-11-17. Retrieved 2009-02-04. 
  9. ^ "Crunchyroll Adds Shinkai's 5 Centimeters per Second DVD". Anime News Network. 2010-08-13. Retrieved 2010-08-14. 
  10. ^ Marcias, Patrick. "It's Here! Crunchyroll Manga is Now Open!". Crunchyroll. Retrieved 2015-10-15. 
  11. ^ Lieberman, David (2013-12-02). "Peter Chernin Takes Control Of Anime Provider Crunchyroll". Deadline.com. 
  12. ^ Glover, Ronald (2013-12-02). "Chernin buys anime site Crunchyroll to expand online video assets". Reuters. 
  13. ^ "The Chernin Group and AT&T Create New Venture to Acquire, Invest In and Launch Online Video Businesses". AT&T. 2014-04-22. Retrieved 2016-04-12. 
  14. ^ Spangler, Todd (2014-07-14). "AT&T-Chernin Group's Otter Media Online-Video Venture Acquires Creativebug for $10 Mil". Variety. Retrieved 2016-04-12. 
  15. ^ Roettgers, Janko (2015-08-03). "Chernin, AT&T Set Brand for New Online Video Venture: Ellation". Variety. Retrieved 2016-04-12. 
  16. ^ Baumgartner, Jeff (2016-06-20). "Ellation Will Ride SVOD's Next Wave". Broadcasting & Cable: 18. 
  17. ^ "Crunchyroll, Sumitomo Announce Partnership to Create Company to Co-Produce Anime (Updated)". Anime News Network. Retrieved 2015-12-14. 
  18. ^ "Crunchyroll & Sumitomo Join Forces to Create Anime Investment Joint Venture". Sumitomo Corporation. Retrieved 2015-12-14. 
  19. ^ "Crunchyroll and KADOKAWA Enter into Strategic Alliance". Crunchyroll. 2016-04-11. Retrieved 2016-04-12. 
  20. ^ "Crunchyroll To Dub, Release Anime on BD/DVD". Anime News Network. July 1, 2016. 
  21. ^ "Crunchyroll, Funimation Announce Partnership to Share Content Via Streaming, Home Video, Est.". Anime News Network. September 8, 2016. 

External links