"So in Love" (co-written with Hague) became the group's first hit single in the US. The album also sold well in the US. Aimed primarily at the US market, it is notable for moving the band's sound in a far more commercial direction, although elements of earlier experimentation are still evident on the title track, which is built around a tape loop of samples from Japanese television commercials, and the closing track "The Lights Are Going Out". A long-form video, Crush - The Movie was also released, showing the group talking about their career and performing the songs from the album.
In a 2013 online poll, Crush was voted the 23rd best album of 1985 based on the opinions of over 45,000 respondents.