Crystal Light

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Crystal Light
Crystal Light lemonade.jpg
A glass of lemonade made from a packet of Crystal Light drink mix
TypeDrink mix
ManufacturerKraft Foods
Introduced1982
ColorAll
VariantsOn The Go (single-serve packets of beverage mix), multi-serve canisters (multi-serve packets of beverage mix), liquid
Websitecrystallight.com

Crystal Light is a lemonade powdered beverage mix produced by Kraft Foods. It was released in 1982, originally by the now-defunct company, General Foods.

History[edit]

Advertisements[edit]

A 1985 commercial featuring Linda Evans showed her doing aerobics in a women's gym and drinking Crystal Light.[1] Another undated commercial used a similar format, showing Evans exercising and drinking Crystal light in a women's gym.[2] Her final commercial, airing in 1987 or 1988, featuring her stuck in traffic in a limousine and performing a variety of difficult stunts, ultimately ending up on a boat drinking Crystal Light.[3] Many of her print advertisements for the brand featured her in workout attire.

A 1986 commercial featuring Priscilla Presley showed her practicing karate in a dojo while drinking Crystal Light.[4]

A 1987 commercial featuring Raquel Welch showed her singing and dancing in a blue jumpsuit and, once finished with her performance, shunning a can of Diet Coke in favor of Crystal Light.[5]

Ingredients[edit]

Crystal Light is sweetened with a combination of aspartame, acesulfame potassium, Sucralose, and/or sugar depending on the specific product line and flavor.[6] First packaged in multi-serve canisters, Crystal Light launched single-serve "On The Go" packets in 2004. In 2009, Crystal Light redesigned its multi-serve packaging. On a finished case goods basis, the new design uses 250 tons less packaging than the original.[7] In 2010, Crystal Light launched Pure Fitness, a "naturally-sweetened" low-calorie fitness drink mix[8] which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On The Go" packets.[9] In 2011, Crystal Light Pure Fitness was renamed Crystal Light Pure, and three additional flavors were introduced.[9] In April 2012, several Crystal Light varieties were added to the line of sodamix syrups for SodaStream home soda makers.[10]

Kraft Foods, the parent company of Crystal Light, offers a product locator on its website to help locate flavors in a desired location. Crystal Light is sold in the U.S. and Canada.

Calories per serving have varied throughout the years; non-zero calorie flavors were once as low as 4 calories in 1990 and now, they may be as high as 15 in 2018, depending on flavor.[11] However, it's not certain if the change is due to the use of new ingredients or if serving sizes have increased.

Products[edit]

All product information is based on information and products offered by Crystal Light's official website, as of January 2019.[12]

Classics[13][edit]

  • Berry Sangria (0 cal)
  • Black Cherry Lime (0 cal)
  • Blackberry Lemonade (0 cal)
  • Blueberry Raspberry (0 cal)
  • Cherry Pomegranate (15 cal)
  • Concord Grape (15 cal)
  • Fruit Punch (15 cal)
  • Lemonade (15 cal)
  • Mango Passionfruit (0 cal)
  • Orange (15 cal)
  • Pink Lemonade (15 cal)
  • Pomegranate Lemonade (0 cal)
  • Raspberry Ice (15 cal)
  • Raspberry Lemonade (15 cal)
  • Strawberry Kiwi (15 cal)
  • Strawberry Lemonade (0 cal)
  • Strawberry Orange Banana (15 cal)
  • Strawberry Watermelon (15 cal)
  • Tropical Coconut (0 cal)

Tea[14][edit]

  • Lemon Iced Tea (15 cal)
  • Lemon Iced Tea Decaf (15 cal)
  • Peach Iced Tea (15 cal)
  • Peach-Mango Green Tea (15 cal)
  • Pomegranate Green Tea (0 cal)
  • Raspberry Green Tea (15 cal)
  • Raspberry Iced Tea (15 cal)
  • Sweet Tea (15 cal)

With Caffeine[15][edit]

  • Acai Berry Bliss (0 cal)
  • Cherry Splash (0 cal)
  • Citrus (15 cal)
  • Grape (15 cal)
  • Peach Mango (15 cal)
  • Strawberry Pineapple Refresh (0 cal)
  • Tropical Paradise Punch (0 cal)
  • Wild Strawberry (15 cal)
  • Pomegranate (15 cal)

Pure[16][edit]

  • Grape (5 cal)
  • Lemon (5 cal)
  • Lemon Iced Tea (5 cal)
  • Mixed Berry Energy (15 cal)
  • Peach Iced Tea (5 cal)
  • Raspberry Lemonade (5 cal)
  • Strawberry Kiwi (5 cal)
  • Strawberry Lemonade Energy (15 cal)
  • Tangerine Mango (5 cal)
  • Tropical Blend (5 cal)
  • Tropical Citrus Energy (15 cal)

References[edit]

  1. ^ "1985 Crystal Light commercial featuring Linda Evans". www.youtube.com. Retrieved 2019-01-16.
  2. ^ "Undated Crystal Light commercial featuring Linda Evans". www.youtube.com. Retrieved 2019-01-16.
  3. ^ "Late 1980s Crystal Light commercial featuring Linda Evans". www.youtube.com. Retrieved 2019-01-16.
  4. ^ "1986 Crystal Light Commercial featuring Priscilla Presley". www.youtube.com. Retrieved 2019-01-16.
  5. ^ "1987 Crystal Light commercial featuring Raquel Welch". www.youtube.com. Retrieved 2019-01-16.
  6. ^ The packaging of Crystal Light, ingredients list.
  7. ^ "New Crystal Light Container". Greenerpackage.com. Retrieved March 13, 2011.
  8. ^ "Kraft Introduces Stevia Sweetened Fitness Drink". Beveragedaily.com. Retrieved March 13, 2011.
  9. ^ a b "Crystal Light - Refreshing Flavors, Pure Flavors and Enhanced Flavors". Kraftbrands.com. Retrieved March 13, 2011.
  10. ^ "Kraft and SodaStream in deal for Kool-Aid". The Chicago Tribune. Reuters. 18 July 2012. Retrieved 30 July 2012.
  11. ^ "1990 Crystal Light commercial". www.youtube.com. Retrieved 2019-01-16.
  12. ^ "Crystal Light". www.crystallight.com. Retrieved 2019-01-16.
  13. ^ "Crystal Light". www.crystallight.com. Retrieved 2019-01-16.
  14. ^ "Crystal Light". www.crystallight.com. Retrieved 2019-01-16.
  15. ^ "Crystal Light". www.crystallight.com. Retrieved 2019-01-16.
  16. ^ "Crystal Light". www.crystallight.com. Retrieved 2019-01-16.

External links[edit]