Cube Interactive

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Cube Interactive
Industry Interactive entertainment
Founded 2006 (2006)
Founder Wil Stephens
Headquarters London, United Kingdom
Key people
Wil Stephens (CEO)
Aled Parry (Creative Director)

Cube Interactive, ltd. is a privately owned interactive media and technology company founded in 2006 by Wil Stephens.[1][2]

Cube is a next-generation media company, a leading games developer for mobile and an early pioneer of interactive television formats. Cube operates three studios across television, gaming and kids entertainment.

In 2013, Cube co-produced with Boom Pictures, the UK’s first two-screen play-along TV format for kids[3] and in 2014, created and co-produced the first interactive TV format for CBBC, Ludus.[4][5] Ludus has won wide industry recognition for its innovative format winning a Broadcast Digital Award[6] and a Bafta Games Cymru award.[7]


  • Cube Productions - independent television production company focussed on new interactive television formats
  • Cube Play - developer and publisher of mobile, tablet and smart television games
  • Cube Kids - specialist studio creating entertainment and educational apps for kids


  • Ludus (2014)
  • The Visor (2014)



  1. ^ "Wil Stephens, 26, founder, Cube". Broadcastnow. 2008-08-20. 
  2. ^ "Cardiff spectrum bid won by Cube". Broadcastnow. 2009-02-25. 
  3. ^ "S4C to unveil first kids’ playalong game". Broadcast. 2012-07-12. 
  4. ^ "CBBC commissions play-along gameshow, Ludus". BBC. 2013-10-17. 
  5. ^ "Nominations for Ludus in Broadcast awards". S4C. 2014-05-29. 
  6. ^ "Full shortlist 2014". Broadcast. 2014-06-15. 
  7. ^ "Ludus wins prestigious BAFTA Cymru Gaming Award". Bafta. 2014-07-11. 

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