Cube Interactive ltd. is a privately owned interactive media and technology company founded in 2006 by Wil Stephens.
Cube is a leading developer of interactive TV games for broadcasters and works across digital TV, mobile, and online. Cube primarily works with broadcasters and has produced for BBC, Channel 4, ITV, Microsoft, and S4C. In 2008, Cube won the Best New Media TV or Film Related BAFTA Cymru award for its work on S4C’s youth orientated Planed Plant Bach website. Cube's work on Cyw has been twice nominated for a BAFTA Kids award. In 2012, Cube co-produced with Boom Pictures, the UK’s first two-screen play-along TV format for kids.
Cube Interactive owns a license, granted by Ofcom (the UK broadcasting regulator), to operate on the 8 MHz (542–550Mhz) interleaved spectrum in the Cardiff, Newport, parts of Bristol, and Weston-super-Mare. Cube Interactive emerged as the only bidder for the spectrum, for which the company paid a fee of just £10,000. The license is only the second of its kind that has been auctioned off by Ofcom, the first in Manchester was awarded to sole bidder Channel M. The license is indefinite and tradeable, and will not come up for review until at least 2026 unless the conditions of the license are breached or the license is surrendered. As of 2013[update], the company has not used the spectrum.