Culture (album)

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Culture
MigosCulture.jpg
Studio album by Migos
Released January 27, 2017
Recorded 2016
Genre
Length 58:19
Label
Producer
Migos chronology
3 Way
(2016)
Culture
(2017)
Culture II
(2018)
Singles from Culture
  1. "Bad and Boujee"
    Released: October 28, 2016
  2. "T-Shirt"
    Released: February 14, 2017
  3. "Slippery"
    Released: May 16, 2017

Culture is the second studio album by American hip hop trio Migos. It was released on January 27, 2017, by Quality Control Music, 300 Entertainment and YRN Tha Label.[1] The album features guest appearances from DJ Khaled, Lil Uzi Vert, Gucci Mane, 2 Chainz and Travis Scott, while the production was handled by Metro Boomin and Murda Beatz, among others.

The album was supported by three singles: "Bad and Boujee", "T-Shirt" and "Slippery". Culture received generally positive reviews from critics and debuted at number one on the US Billboard 200. It also topped the US Top R&B/Hip-Hop Albums chart, becoming Migos' first number-one album on both charts. It also debuted at number one on the Canadian Albums Chart. In July 2017, the album was certified Platinum by the Recording Industry Association of America (RIAA). The album was nominated for Best Rap Album at the 60th Annual Grammy Awards.[2]

Background[edit]

The trio first initially announced that the title for their second album would be called No Label 3, however, they later changed it to Culture.[3] As of October 2016, the release of the album was delayed due to their conflict with 300 Entertainment.[4]

The cover artwork is made by Stole "Moab" Stojmenov, a young Italian graphic designer based in Milan, and makes explicit reference on the turning point that this album represent for Migos themselves. The cover is what Migos gave to American hip hop culture and the city of Atlanta in every sphere, from music to fashion.[5]

Promotion[edit]

In December 2016, Migos went on tour to Nigeria where they performed "Bad and Boujee". A viral video shows how popular the song has grown since its release.[6]

Singles[edit]

On October 28, 2016, Migos released the lead single, "Bad and Boujee".[7] The song features a guest appearance from American rapper Lil Uzi Vert, while the production was handled by Metro Boomin and G Koop. The song has topped the US Billboard Hot 100, marking the first ever number-one for Migos and Lil Uzi Vert, respectively.[8] On June 20, 2017, "Bad and Boujee" was certified quadruple Platinum by the Recording Industry Association of America (RIAA).[9]

"T-Shirt" was first released as the album's promotional single on January 6, 2017.[10] The song later impacted urban contemporary radio as the album's second single on February 14, 2017.[11] The song was produced by Nard & B and XL Eagle.[12] It peaked at number 19 on the US Billboard Hot 100.[13]

"Slippery" featuring Gucci Mane, was released as the album's third single on May 16, 2017.[14] The song was produced by Deko and OG Parker. It peaked at number 29 on the US Billboard Hot 100.[13]

Promotional singles[edit]

The first promotional single, "Call Casting", was released on January 13, 2017.[15] The song was produced by Buddah Bless. It peaked at number 62 on the US Billboard Hot 100.[13]

The second promotional single, "What the Price", was released on January 19, 2017.[16] The song was produced by Ricky Racks, Keanu Beats and 808Godz.

Critical reception[edit]

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?7.1/10[17]
Metacritic79/100[18]
Review scores
SourceRating
AllMusic4.5/5 stars[19]
The A.V. ClubB+[20]
Consequence of SoundB[21]
The Irish Times4/5 stars[22]
The New Zealand Herald4/5 stars[23]
The Observer3/5 stars[24]
Pitchfork8.1/10[25]
PopMatters8/10[26]
Rolling Stone3.5/5 stars[27]
ViceA−[28]

Culture received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 79, based on 18 reviews.[18] Neil Z. Yeung of AllMusic praised the album saying, "Culture propels the Migos three into the mainstream with a collection of woozy trap gems that is a peak in their young careers thus far."[19] Writing for Rolling Stone, Christopher R. Weingarten said, "Culture also sees Migos upping their game musically, working with some of Atlanta's hottest producers (Metro Boomin, Zaytoven) to cook up stickier melodies than ever."[27] Clayton Purdom of The A.V. Club said, "On Culture the band stakes a claim as the most important rap group to come out of Atlanta since Outkast. That it even seems fathomable is proof of the album's success."[20] Steve "Flash" Juon of RapReviews.com said, "Offset has developed into a charismatic storyteller who holds your attention when he keep the stories on wax rather than behind bars."[29] Karas Lamb of Consequence of Sound said, "Backed by production from Murda Beatz, Purps, Cardo, Zaytoven and Nard & B, co-pilots Quavo, Offset, and Takeoff sustain the hubris, excess, and immediate gratification adored by fans of gutter rap machismo while somehow bottling the very particular charm necessary for them to capture the hearts of pop-loving teens across the globe and carry rapping children's lit live on the radio."[21] Chris Gibbons of XXL said, "Culture is a tour de force of all that makes Migos great while showcasing all of the group's strengths—the gift for catchy hooks and melodies, unique flows, incredible group chemistry and phenomenal one-liners."[30]

Chase McMullen of The 405 said, "Migos see no need for a limit to the fun, and invite you in with familiarity, guiding you right into the consistency that follows throughout the album."[31] Lewis Lister of Clash said, "CULTURE may be limited in its scope, but it delivers in spades everything one might have hoped for from "the Beatles of this generation."[32] Sofia Rajkumarsingh of The Line of Best Fit said, "Migos never try to recreate anything they've already done, but simply deliver more music that reflects their contagious, unadulterated flow. Culture is an album where they seize a moment of much-deserved success."[33] Winston Cook-Wilson of Spin said, "If you gauge artistic success by innovation, you can just filter the best of Culture, a very decent group of Migos songs, into a playlist. But if you appreciate Migos and the sound they ushered into contemporary rap as being one of the genre's most basic, essential natural resources, it will be easier to let the whole album—a drama of perseverance—ride out."[34] Kitty Empire of The Observer said, "Like their increasingly musical, but still weird, productions, Migos's triplet-heavy, robotic non-flows have come on leaps and bounds, while retaining the group's core starkness."[24]

Accolades[edit]

Publication Accolade Rank Ref.
Billboard Billboard's 50 Best Albums of 2017
8
Clash Clash Albums of the Year 2017
15
Complex The Best Albums of 2017
7
Consequence of Sound Top 50 Albums of 2017
42
Exclaim! Exclaim!'s Top 10 Hip-Hop Albums of 2017
7
Fact The 50 best albums of 2017
23
HipHopDX HipHopDX's Best Rap Albums of 2017
7
Noisey The 100 Best Albums of 2017
13
Pitchfork The 50 Best Albums of 2017
19
Rap-Up Rap-Up's 20 Best Albums of 2017
5
Rolling Stone 50 Best Albums of 2017
9
Spin 50 Best Albums of 2017
11
Stereogum 50 Best Albums of 2017
33
Variety The Best Albums of 2017 N/A

Commercial performance[edit]

Culture debuted at number one on the US Billboard 200, earning 131,000 album-equivalent units in its first week (44,000 of which were pure album sales).[49] It also topped the US Top R&B/Hip-Hop Albums chart, becoming Migos' first number-one album on both charts.[49] As of July 5, 2017, the album has moved 1,002,000 album-equivalent units in the United States.[50] On July 14, 2017, Culture was certified Platinum by the Recording Industry Association of America (RIAA) for combined sales, streaming and track-sales equivalent of a million units.[51]

It also debuted at number one on the Canadian Albums Chart with first-week sales of 2,000 copies.[52]

Track listing[edit]

Credits adapted from the album's liner notes.[53]

Culture[54]
No.TitleWriter(s)Producer(s)Length
1."Culture" (featuring DJ Khaled)2:33
2."T-Shirt"
4:02
3."Call Casting"
  • Marshall
  • Ball
  • Cephus
  • Tyron Douglas
  • Rubin Sanders
  • Buddah Bless
  • Bron Bron
3:52
4."Bad and Boujee" (featuring Lil Uzi Vert)5:43
5."Get Right Witcha"4:17
6."Slippery" (featuring Gucci Mane)
5:04
7."Big on Big"
  • Marshall
  • Ball
  • Cephus
  • Dotson
Zaytoven4:50
8."What the Price"
4:08
9."Brown Paper Bag"
  • Marshall
  • Ball
  • Cephus
  • Dotson
Zaytoven3:31
10."Deadz" (featuring 2 Chainz)
Cardo4:34
11."All Ass"
Purps4:54
12."Kelly Price" (featuring Travis Scott)
  • Cash Clay Beats
  • Deraj Global
6:03
13."Out Yo Way"
  • Marshall
  • Ball
  • Cephus
  • Caserta
  • Joshua Cross
  • Purps
  • Cassius Jay
4:48
Total length:58:19

Track notes

  • ^[a] signifies an additional producer

Personnel[edit]

Credits adapted from the album's liner notes.[53]

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Denmark (IFPI Denmark)[78] Platinum 20,000^
France (SNEP)[79] Gold 50,000*
United Kingdom (BPI)[80] Silver 60,000^
United States (RIAA)[51] Platinum 1,000,000double-dagger

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format Label Ref.
United States January 27, 2017 Digital download
  • Quality Control
  • 300
  • YRN
[54]

References[edit]

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