In 2012, Cupid chose the song for his audition to the third season of the American music competition show The Voice, broadcast on NBC. Although he gave a different version of the hit, none of the four judges pressed their "I Want You" button and he was automatically eliminated from further competition in the show. But after turning their chairs, judge Cee Lo Green recognized Cupid and asked him to perform another song to prove that "he can sing".
In Week 5 of the 2008 NFL season, three Miami Dolphins, including running back Ronnie Brown, used the "Cupid Shuffle" dance as a celebratory dance after scoring a touchdown against the San Diego Chargers. The three were later fined as the celebration was deemed premeditated.