Britney Spears products
American pop singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July 2010. In 2011, she teamed up with Sony, Make Up For Ever and PlentyofFish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house. 
Spears's range of commercial deals and products also includes beauty care products and perfumes. She released her first perfume with Elizabeth Arden, Curious in 2004, which broke the company's first-week gross for a perfume. By 2009, she had released seven more perfumes including Fantasy. In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that she and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms. In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears is still under conservatorship. Brand Sense, however, stated that they would appeal the decision. In 2011, Radiance was re-issued as a new perfume titled Cosmic Radiance. Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. In 2016, Spears contacted Glu Mobile to create her own role-playing game, Britney Spears: American Dream. The app officially launched in May 2016 and is compatible with iOS and Android. On June 17, 2016, Spears announced the release of her twentieth fragrance, Private Show. As of January 2018[update], Spears has released 24 fragrances through Elizabeth Arden.
Britney Spears endorsed her first Elizabeth Arden perfume Curious in 2004, and made $100 million in sales in its first year. In September 2005, Spears released the fragrance Fantasy. In April 2006, Spears launched Curious in Control as a limited edition fragrance. 2006 also saw the release of yet another perfume: Midnight Fantasy. September 24, 2007 marked the release date of a fragrance collection Believe. She released her sixth perfume, Curious Heart, in January 2008. In December 2008, Spears released two more perfumes with the release of her sixth studio album Circus. In 2009, Curious won the Glammy Award for "Best Beauty Buy of 2009" by Glamour magazine readers, for Best Drugstore Fragrance.
As of 2009, Spears claimed to have sold 30 million bottles worldwide. As of 2012, her fragrances brand had grossed over $1.5 billion worldwide. According to a Daily Express newspaper report in 2013, a bottle of a Britney Spears fragrance was sold every 15 seconds worldwide. In 2018, Spears released her twenty-fifth and first ever unisex fragrance, Prerogative. As of 2020, Spears has released twenty-eight frangrances under her brand.
|Curious||"Do you dare?"||September 2004|
|Fantasy||"Everybody has one."||September 2005|
|Curious: In Control||"Are you?"||April 2006|
|Midnight Fantasy||"Magic begins at midnight."||December 2006|
|Believe||"The greatest freedom is to believe in yourself."||September 2007|
|Curious Heart||"Live yours to the fullest."||January 2008|
|Hidden Fantasy||"What do you have to hide?"||January 2009|
|Circus Fantasy||"Where nothing is what it seems..."||September 2009|
|Radiance||"Choose your own destiny."||September 2010|
|Cosmic Radiance||"Be the brightest star in the universe."||August 2011|
|Fantasy Twist||"Choose your fantasy."||October 2012|
|Island Fantasy||"What's your island fantasy?"||April 2013|
|Fantasy: Anniversary Edition||"10 Hugs & 10 Kisses - xoxo Britney"
"To my sweet scented fans for the decade of love - xoxo Britney"
"You are my inspiration - xoxo Britney"
|Fantasy: The Nice Remix||"Everybody has one. Naughty or Nice"||February 2014|
|Fantasy: The Naughty Remix|
|Fantasy: Stage Edition||"Your favorite Fantasy fragrance + limited edition bottle - xoxo Britney"||July 2014|
|Rocker Femme Fantasy||None||November 2014|
|Fantasy Renner Edition||None||May 2015|
|Fantasy Intimate Edition||"Everybody has an Intimate Fantasy."||June 2015|
|Maui Fantasy||"Aloha from Hawaii."||February 2016|
|Private Show||"It's your Private Show"||July 2016|
|Fantasy in Bloom||None||January 2017|
|VIP Private Show||"It's your #VIPSHOW"||August 2017|
|Sunset Fantasy||None||January 2018|
|Prerogative||"A fragrance for all."||July 2018|
|Fantasy: Pride Edition||None||August 2018|
|Rainbow Fantasy||"What color is your fantasy?"||January 2019|
|Prerogative Rave||"The new uninhibited fragrance for all."||August 2019|
|Glitter Fantasy||"Dare to shine."||February 2020|
|Prerogative Ego||"What's your Prerogative?"||Spring 2020|
|Festive Fantasy||"Life is a Fantasy."||December 2020|
|Fantasy Intense||"Your new fantasy awaits."||March 2021|
|Electric Fantasy||"Electrify your fantasy."||September 2021|
|Fantasy Sheer||"Your next fantasy awaits."||September 2021|
|Blissful Fantasy||"Find your bliss."||January 2022|
|Naked Fantasy||"Bare your beauty."||September 2022|
Toys and games
In 1999, Play Along Toys released the Britney Spears doll. It was the first product ever released by this toy company. The doll featured Spears with various outfits, make-up and hairstyles from her concerts, appearances, photoshoots and music videos. Yaboom Toys also made a singing Britney Spears doll that would "sing' when you pressed her belly button – along with miniature dolls & Britney concert stages/Tour Bus toy replicas. The line of merchandise eventually included Britney porcelain dolls.
Britney's Dance Beat is a one or two player music video game featuring songs and video appearances by Spears. The story is that players must pass "auditions" to tour as Spears' dancers. Gameplay involves pressing buttons in time with music. Symbols for buttons are arranged in a circle, resembling a clock dial. A pointer sweeps around the dial, indicating when to press each button.
The game contains five songs: "...Baby One More Time", "Oops!... I Did It Again", "Stronger", "Overprotected" and "I'm a Slave 4 U". Successful play is rewarded with "backstage passes" which unlocks features such as backstage video footage of Spears.
A cell phone game created by Qplaze-RME and Sony BMG titled Adventures of Britney Spears was announced in December 2005 but was never released. Images and video footage of the game were released along with the game's press release.
Ten years later, Spears started working on a game with Glu. In 2016, she released a casual role play as a pop star game called Britney Spears: American Dream in May 2016 and it sold 500,000 copies. The freemium game was developed by Glu, the company that developed Kim Kardashian: Hollywood.
In March 2009, Spears was announced as the new face of Candie's, a clothing brand marketed for pre-teens and teenagers. After being the face of the line for two years, it was announced that Spears would design a limited edition collection for Candie's which would be unveiled by mid year. It premiered on July 1, 2010 with prices ranging from $14 to $78. In an interview with InStyle Magazine's website, Spears announced a few more pieces would be sold in September and October and that she would love to design for them again.
|Book title||Release date||Publisher||Pages||Identifiers||Ref.|
|Heart to Heart||May 9, 2000||Three Rivers Press||144||ISBN 978-0-609-80701-9|
|A Mother's Gift||April 10, 2001||Delacorte Books||240||ISBN 978-0-385-72953-6|
|Stages||December 5, 2002||Team Power Publishing||103||ISBN 978-0-972-45750-7|
Spears has endorsed several brands throughout her career, including Pepsi, Polaroid, McDonald's, Hasbro, Versace, NFL, Skechers, Got Milk?, Tommy Hilfiger, Clairol, Herbal Essences, Samsung, Nabisco, Virgin Mobile, Zappos, KENZO, Sbarro, ABC, HBO, Candies, Kohls, Starburst candy, Eos, iHeart Radio, Kirin Company, Apple Music, Disney, Los Angeles Dodgers, and Toyota. She has also included endorsements in her music videos for brands such as Bvlgari, Swarovski, Volkswagen, Mazda, MateFit, PlentyOfFish, Beats Electronics, Sony, Nokia, Lamborghini, and Samsung.
|Award||Year||Recipient(s) and nominee(s)||Category||Result||Ref.|
|Basenotes Fragrance Awards||2007||Curious||Best Celebrity Fragrance For Women of the Year||Won|||
|2008||Best Celebrity Women's Fragrance||Won|||
|FiFi Awards||2005||Curious||Consumer's Women Choice Awards by CosmoGirl! Magazine||Won|||
|2006||Fantasy||Luxe Women's Awards||Won|||
|2016||Women's Fragrance of the Year – Popular||Nominated|||
|2019||Prerogative||Women's Fragrance of the Year – Popular||Nominated|||
|Britney Spears||Social Media Campaign of the Year||Nominated|||
|Fragrantica Choice Awards[a]||2017||Fantasy||Best Fragrance Of All Times for Women||Nominated|||
|Best Unisex Fragrance Of All Time||Nominated|||
|Fantasy||Best Fragrance for Cold Days||Nominated|||
|Fantasy Anniversary Edition||Nominated|
|Curious||Best Fragrance for Hot Days||Nominated|||
|VIP Private Show||Best Perfume Flanker of the Year||Nominated|||
|Fantasy in Bloom||Nominated|
|Fantasy Intimate Edition||The Legend of the Latest Decade for Women||Nominated|||
|Fantasy||Best Bargain Fragrance for Women||Won|||
|Fantasy The Naugthy Remix||Nominated|
|Fantasy The Nice Remix||Nominated|
|Fantasy||Beloved Perfumes Murdered by Reformulation||Nominated|||
|2018||Fantasy||Women Fragrance of the Year||Nominated|||
|Best Unisex Fragrance||Nominated|||
|Sunset Fantasy||Best Perfume Bottle of the Year||Nominated|||
|Fantasy in Bloom||Best Perfume Flanker of the Year||Nominated|||
|Fantasy||Best Gourmand Fragrance of the Year||Nominated|||
|2019||Rainbow Fantasy||Women Fragrance of the Year||Nominated|||
|Best Unisex Perfume of the Year||Nominated|||
|Rainbow Fantasy||Biggest Perfume Flex 2019||Nominated|||
|Fantasy||Best Women's Perfume of All Time||Nominated|||
|Glammy Awards||2006||Curious||The Best Fragrances||Won|||
|Hollywood Beauty Awards||2018||Fantasy||Fragrance of the year||Won|||
- Fragrantica Awards is an online awards team.
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