Currys

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Currys
IndustryRetail
Founded1884
FateMerged with PC World
HeadquartersActon, London, England, United Kingdom
Key people
Joel Stevenson (Group Retail Director)
James Hales
Colin Orr
ProductsWhite goods, telecommunications, information technology
Number of employees
10,762 (2008)
ParentDixons Carphone
Websitewww.currys.co.uk Edit this at Wikidata

Currys (branded as Currys PC World) is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone. It specialises in selling home electronics and household appliances.

Many of its shops in the United Kingdom trade under the Currys PC World brand, reflecting the acquisition of PC World by Dixons in 1993.[1]

History[edit]

Early years[edit]

Currys was incorporated as a business in 1927 when the sons of bicycle manufacturer Henry Curry (whose business started in Leicester 1850) merged The Louth Bicycle Company, and the loose confederation of shops which the four sons had run since Henry Curry's retirement in 1909, with the Nottingham-based Campion Cycle Company.[2]

By the 1940s, the shops sold a wide variety of goods including bicycles, toys, radios and gramophones.[3] Currys pulled out of cycle manufacturing in 1932, when they closed their Leicester factory, but continued to retail bikes (badged as Currys) until the 1960s.[citation needed]

Meanwhile, particularly under the directorship of family member Dennis Curry between 1967 and 1984, Currys underwent considerable expansion to become a major high street supplier of televisions and white goods (refrigerators, washing machines and other domestic appliances); by 1984 Currys Group PLC (Currys) had 570 shops, twice as many as the company which was then to acquire it.[4]

Takeover by Dixons[edit]

Branch in the former branding in Grimsby, Lincolnshire
Currys adjacent to former rival Comet in Guiseley, West Yorkshire

Currys was taken over by Dixons (now Dixons Carphone, owners of the Dixons electrical products retail chain) in 1984, but maintained its separate brand identity. In April 2006, DSG announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital[5] (later changed to Currys Digital). In Ireland, the Dixons shops in Ireland were rebranded as Currys in August 2008,[6] with a new Currys logo.

Before the Dixons rebranding, the chain had only a few small town centre shops compared with its much greater number of large out-of-town megastores. These shops are generally split into four main departments: computing, home entertainment, major domestic appliances and small domestic appliances. The shops are a mix of display products and self service sections.[citation needed] On 17 January 2007, group chief executive John Clare announced that when the leases on the remaining 'Currys High Street' shops (not the rebranded Currys.digital shops) expired, it would be unlikely that they would be renewed: thus the shops would be closed at the earliest opportunity.[7]

PC World combination[edit]

A combined Currys and PC World on The Headrow in Leeds

Dixons Retail began a trial combining Currys and PC World shops in 2008.[8] A number of shops have since been combined, with their shop formats merged into one. In some cases, this has also involved the physical knocking together of some shops which were adjacently located. All advertising for the electronics side of both chains has now been merged.

During the Dixons Carphone Christmas 2015 to 2016 results update to shareholders, Sebastian James, group chief executive for Dixons Carphone, revealed that over the following financial year the three-in-one shop format (shops featuring Currys, PC World and Carphone Warehouse branding under one roof) would be rolled out across the company's entire portfolio on the United Kingdom and Ireland.[9] The programme is expected to generate around £20 million of incremental annual earnings, due to recurring costs savings as a result of removing property from the portfolio.

References[edit]

  1. ^ "PC World and Currys trial joint store". Archived from the original on 29 September 2010. Retrieved 2 October 2010.
  2. ^ H.Lerner First 100 Years of Curry's, Woodhead-Faulkner Press, 1984 ISBN 0859413071
  3. ^ Whittaker, John (16 April 2001). "Dennis Curry".
  4. ^ "Dixons Group plc" on Company-Histories.com
  5. ^ "Assessing the Currys.digital brand". Marketing Week. 29 September 2006. Retrieved 24 February 2021.
  6. ^ Mulligan, John (7 August 2008). "Electrical store Dixons to be rebranded under Currys name". Irish Independent.
  7. ^ "Business Comment". The Independent. London. 18 January 2007. Archived from the original on 18 February 2007.
  8. ^ Parfitt, Ben (3 August 2009). "PC World and Currys combo 'a success'". MCV. Retrieved 24 August 2015.
  9. ^ "Christmas Trading Update 2015–16" (PDF). Dixons Carphone. Dixons Carphone. 26 January 2016. Retrieved 29 February 2016.[permanent dead link]

External links[edit]