Since retiring from football in 1986, Jordan has been involved in the restaurant business in Lubbock. His interest in restaurants was sparked during the 1982 NFL players strike. Jordan was involved in the operation of several East Coast restaurants before returning to Lubbock, where he owns Cujo's Sportz Bar, 50th Street Caboose, and the Copper Caboose. In July 2009, he opened the first Five Guys Burgers and Fries chain outlet in Lubbock. Within five weeks, the restaurant was ranked No. 2 in Texas for sales.