A custom motorcycle is a motorcycle with stylistic and/or structural changes to the 'standard' mass-produced machine offered by major manufacturers. Custom motorcycles might be unique, or built in limited quantities. While individual motorcyclists have altered the appearance of their machines since the very first days of motorcycling, the first individualized motorcycles specifically labeled 'Custom' appeared in the late 1950s, around the same time as the term was applied to custom cars. In the 1960s, custom artisans like Arlen Ness and Ben Hardy created new styles of custom bikes, the chopper. In the 1990s and early 2000s, very expensive customs such as those built by Orange County Choppers, Jesse James's West Coast Choppers,Roger Goldammer became fashionable status symbols. There are also companies that are bringing back pin striping, such as Kenny Howard (also known as Von Dutch) and Dean Jeffries from the 1950s, with a continued effort to keep pin striping alive. The choppers of the 1960s and 1970s fit into this category.
Some motorcycle manufacturers, such as Harley-Davidson and Honda, include the word "custom" as part of a model name. The factory custom segment has become the most visible in the custom industry in recent years. The original factory custom was the 1971 Harley-Davidson Super Glide, designed by Willie G. Davidson, which, imitating the custom scene of the time, combined the fork from a Sportster with the frame and engine of a big twin Electra Glide, thereby founding a style imitated by many other manufactures ever since.
Higher volume producers like American IronHorse, Bourget, Big Dog and BMC build custom motorcycles that also must meet basic safety requirements set by the US Department of Transportation. Factory customs allow the buyer to select from a wide range of options, paint styles, engine sizes and accessories while still having the confidence, support, warranty and finance options that typically are associated with major production manufacturers. Factory customs typically do not offer the total individuality of a home built bike or a "one off custom", but they share much of the appeal that comes with a custom bike and many of the benefits of a factory production motorcycle.