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Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk.

The website allowed the user to customize one of several shoe designs and purchase a pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.[1]

The web application was created by a dot com engineering company called Lutris Technologies. The Chief Designer was Noel Barnes and Production Manager was Daryl L Tempesta. The Cmax project was published in the magazine "HOW". Over 1 million images were created. Some shoes had 3 billion trillion combinations[citation needed].

Customized shoes were manufactured in China and shipped directly to the customer.

By mid-2004, the website had gone offline.

See also[edit]


  1. ^ Cruickshank, Leon (2016). Open Design and Innovation: Facilitatin Creativity in Everyone. Routledge. ISBN 9781317085546. Retrieved 4 August 2016.

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