Marzia Bisognin

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CutiePieMarzia
Marzia Bisognin on Instagram.jpg
Bisognin in 2014
Personal information
Born Marzia Bisognin
(1992-10-21) 21 October 1992 (age 25)
Vicenza, Italy
Nationality Italian
Residence Brighton, East Sussex, England
YouTube information
Also known as CutiePieMarzia, Marzia, CutiePie
Channel
Years active 2012–present
Genre
  • Fashion and style
  • beauty and make-up
  • haul
  • how-to
  • DIY
  • vlog
Subscribers 5.8 million subscribers
Total views 436 million views
Network The Platform (Maker Studios)
Associated acts PewDiePie
YouTube Silver Play Button 2.svg 100,000 subscribers 2013
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013
Subscriber and view counts updated as of 20 September 2015.

Marzia Bisognin (Italian: [ˈmartsja bizoɲˈɲin]; born 21 October 1992), better known by her YouTube username CutiePieMarzia, is an Italian YouTube personality. Bisognin's videos on YouTube focus on the fashion, beauty, make-up, haul and DIY fields. As of 6 September 2015, her videos have earned over 436 million views, attracting nearly 6 million subscribers to her channel.[1]

Career and channel

The main focus of Bisognin's CutiePieMarzia YouTube centers around fashion, style, haul, beauty, make-up, how-to and DIY videos.[2][3][4] Although Italian, Bisognin speaks English in her videos, which she delivers in a vlog format.[3][5] Bisognin is signed to Maker Studio's sub-network, The Platform.[6]

CutiePieMarzia is one of the most popular beauty and makeup-oriented channels, as it attracts over 16 million viewers each month.[7] Additionally, Bisognin's channel is the most subscribed Italian YouTube channel.[8][9] Her channel earned over 2.2 million subscribers in 2014, the most for any Italian channel that year.[10] The demographics of Bisognin's viewers have been reported to be females aged 13–24, who use Bisognin's videos as a reference.[11] Additionally, Bisognin refers to her fans as "marzipans."[3]

Her channel's success has allowed her to start designing her own clothing.[12] In 2014, she designed "Daisy" shoes through Project Shoe.[13]

Marketing

Bisognin and Felix Kjellberg, better known as PewDiePie, who have been in a relationship since 2011, have both amassed sizable followings. Their individual, as well as their combined popularity, has led to them landing ad deals. In 2014, the two were part of a marketing campaign for the horror film, As Above, So Below.[14] While Kjellberg's videos involved more gaming-related topics, Bisognin's videos for the campaign centered around more of a travel vlog angle of the couple's trip to Paris.[15]

In October 2014, ABC used Bisognin, along with others, to promote their new series Selfie.[16]

Personal life

Marzia Bisognin was born on 21 October 1992 in Vicenza.[11][17]

Bisognin was introduced to Kjellberg's videos by friends who recommended that she watch this "idiot playing video games."[18] She began dating Kjellberg in 2011, after e-mailing him, and stating that she found his videos funny.[19] She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in Brighton, United Kingdom.[20][21][22] The two live along with their two pugs, Edgar and Maya.[23] Bisognin's relationship with Felix Kjellberg, better known as PewDiePie, has been highlighted by various media outlets, and has assisted her rise as a YouTube personality. The two have been referred to as "YouTube's biggest power couple".[24] Additionally, Kjellberg's channel has maintained its position as YouTube's most subscribed since 2013.[25] The Globe and Mail writes that Bisognin's "calm personality balances out PewDiePie's general wackiness."[26]

References

  1. ^ "CutiePieMarzia about". CutiePieMarzia. YouTube. Retrieved 22 September 2014.
  2. ^ X, Ashleigh (22 June 2013). "Marzia Bisognin Interview". Magazines and Models. Retrieved 22 September 2014.
  3. ^ a b c Demirgian, Francesca (9 June 2015). "CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]" (in Italian). Velvet Style. Retrieved 22 June 2015.
  4. ^ Blanchard, Tasmin (24 April 2015). "Clothes swapping with CutiePieMarzia for Fashion Revolution Day". Telegraph. Retrieved 22 June 2015.
  5. ^ "Marzia, 22 anni e 6 milioni di "amici"" (in Italian). Gazzetta di Parma. 20 June 2015. Retrieved 22 June 2015.
  6. ^ Spangler, Todd (16 August 2013). "PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift". Variety. Retrieved 27 September 2014.
  7. ^ Shields, Mike (8 May 2014). "Beauty is a Monster Category on YouTube, and it's Still Growing". CMO Today. The Wall Street Journal. Retrieved 22 September 2014.
  8. ^ Particelli, Daniele (18 September 2014). "I 5 canali italiani più seguiti su YouTube". Download Blog (in Italian). Blogo. Retrieved 29 September 2014.
  9. ^ Sanna, Umberto (22 September 2014). "I 5 canali Youtube italiani più seguiti" (in Italian). Tecnocino. Retrieved 29 September 2014.
  10. ^ Cohen, Joshua (23 January 2015). "Top 250 Most Subscribed YouTube Channels Worldwide In 2014". Tubefilter. Retrieved 22 June 2015.
  11. ^ a b Mutterle, Paolo (21 January 2014). "Lo stile di Marzia conquista YouTube e due milioni di fan" (in Italian). Il Giornale Di Vicenza. Retrieved 22 September 2014.
  12. ^ Trowbridge, Cecily (20 January 2015). "5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder On Valentine's Day)". Bustle. Retrieved 22 June 2015.
  13. ^ Dorothy Project Shoe (4 August 2014). "Vlogger & Youtuber, Cutie Pie Marzia, Talks About Her Own Designed PROJECT SHOE". Project Shoe. Retrieved 29 September 2014.
  14. ^ Bauckhage, Tobias (29 August 2014). "Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'". Variety. Retrieved 22 September 2014.
  15. ^ Coyle, Meghan (2 September 2014). "YouTube Power Couple Produces Miniseries for Horror Movie". ET Centric. Retrieved 29 September 2014.
  16. ^ Poggi, Jeanine (8 October 2014). "ABC Revamps YouTube Marketing to Better Reach Digital Viewers". Advertising Age. Retrieved 10 October 2014.
  17. ^ Bisognin, Marzia (July 12, 2013). Draw My Life Marzia Bisognin. CutiePieMarzia. YouTube. Retrieved June 22, 2015.
  18. ^ Boyle, Sian; Andersson, Ulf; Akbar, Jay (23 January 2015). "The King of YouTube: How 25-year-old makes £2.6m a year just from playing computer games in Brighton flat he shares with girlfriend (and yes, they did meet over the internet)". The Daily Mail. Retrieved 22 June 2015.
  19. ^ Ryall, Jenni (20 June 2014). "Meet the guy making $4M a year on YouTube". New York Post. Retrieved 29 September 2014.
  20. ^ Lindstrom, Lars (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Retrieved 22 September 2014.
  21. ^ Scott-Delany, Finn (9 November 2013). "Brighton YouTube sensation has more subscribers than Justin Bieber". The Argus. Retrieved 2 October 2014.
  22. ^ Bisognin, Marzia (21 November 2013). "Still in Brighton..." MarziaPie. Twitter. Retrieved 2 October 2014.
  23. ^ Lindqvist, Johan (8 October 2014). "Pewdiepie talar ut i unik intervju" (in Swedish). Göteborgs-Posten. Retrieved 10 October 2014.
  24. ^ Shields, Mike (28 August 2014). "YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"". CMO Today. The Wall Street Journal. Retrieved 22 September 2014.
  25. ^ Wadeson, Danny (6 September 2013). "Gamertube: PewDiePie and the YouTube Commentary Revolution". Polygon. Retrieved 22 June 2015.
  26. ^ Woolley, Emma (25 February 2014). "PewDiePie: YouTube's biggest star is a profane Swede you've never heard of". The Globe and Mail. Retrieved 22 September 2014.

External links

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