Cvetni trg is a small, triangularly shaped neighborhood in what was once the central part of the previously large neighborhood of Vračar. In terms of modern administrative division, it is located in the western part of the municipality of Vračar, on one of Belgrade's main streets of Kralja Milana and the border of the municipality of Savski Venac. Other two streets that mark the borders of the neighborhood are Njegoševa and Svetozara Markovića, but the term generally comprises a few adjoining blocks to the north and east, making a local community with a population of 25,759 in 2002. Cvetni Trg is located right across the Yugoslav drama theatre and Manjež park.
The area of Cvetni trg was one of the Vračar areas covered in vast forests of oak and ash trees. The forest was cut down a long time ago to make place for an urban development (small open green market and future supermarket) with only one tree surviving today. A 30 meters tall pedunculate oak (Serbian: hrast lužnjak) with a crown diameter of 18 meters, it is believed to be 200 years old now. Since 1980 it has been protected by the state as the natural treasure.
Cvetni trg was named after the many flower shops located there, which lasted until the early 2000s (decade) when most of them were closed. The dominant feature of the neighborhood since 1958 has been the first and, at that time, largest modern supermarket in the Balkans, the first one with shelves and baskets. As a curiosity, it was the first store to sell Coca-Cola cans in this part of the world. Since 1960 it has become part of Serbia's largest store chain, Centroprom, and for decades remained Belgrade's supermarket with the highest revenues. It was renovated in 1990, and given a modern, marble appearance. However, as C-market (the successor of Centroprom) was bought by the Delta Holding system, the supermarket was closed on November 1, 2006 and the thorough reconstruction began to change its purpose from a grocery market to the BMW car salon which was to be opened on February 7, 2007. As of 2011 it is again a supermarket (branded Maxi Exclusive).
In the early 2000s (decade), the section of Njegoševa street north of Cvetni trg was closed for traffic, paved with stone and turned into a series of small stair-like plateaus, used as patios for local coffee shops, thus enlarging the area of the square.
- "Vekovi u krošnjama", Politika (in Serbian), p. 32, 2008-04-26
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