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Czech Miss was established in 2005 and is organized and produced by Michaela Maláčová, Miss Czechoslovakia 1991 and director of Miss Marketing s.r.o. From 2005-09, the pageant selected a winner to represent the country in Miss Universe, and a first runner up participated in the Miss Earth pageant. In 2010, Czech Miss and its rival pageant, Miss Czech Republic (Czech: Miss České Republiky) merged under the direction of Maláčová, and two winners were selected. The winner of Czech Miss 2010 competed in Miss Universe 2010 and Czech Miss World 2010 vied in Miss World 2010, while the first runner up competed in Miss Earth 2010 pageant.
Since 2011 the pageant has selected three winners: Czech Miss, Czech Miss World, and Czech Miss Earth to compete in Miss Universe, Miss World, and Miss Earth respectively. Since 2016, the pageant no longer crowns Czech Miss World; the third places goes to represent in Miss Supranational pageant.
Czech Miss sends delegates to participate in the Big Four international beauty pageants including a minor international pageant. Note that the year designates the time Czech Miss has acquired that particular pageant franchise.
From 1993 to 2004, Czech Republic competed at the Miss Universe under the Miss Czech Republic organization which the winners represented the nation. In 2005, Michaela Maláčová established Czech Miss, whose winner then competed in the Miss Universe pageant. On occasion, when the winner does not qualify due to the age requirement, a runner-up is sent.
Česká Miss Earth
Czech Republic was first represented in Miss Earth in 2002 by Apolena Tůmová who was chosen by another organization. Czech Republic was not represented in Miss Earth in 2001, 2003 and 2004. From 2005 to 2009, after Michaela Maláčová established Czech Miss, the runner-up of the pageant competed at the Miss Earth pageant. Since 2010, Czech Miss has selected three national winners, where the third winner is awarded the title of Czech Miss Earth and goes on to represent the Czech Republic in the Miss Earth pageant.
Česká Miss Supranational
From 2009 to 2015, the Czech Republic's entrant to Miss Supranational was chosen by another franchise holder. Since 2016, Czech Miss has selected the Miss Supranational Czech Republic, where the fourth placer is awarded the title of Czech Miss Supranational. Began in 2017 the third placer goes to Miss Supranational pageant.
Česká Miss World
From 1993 to 2009, Czech Republic competed at Miss World through the Miss Czech Republic organization. However, in 2010, after the pageant went bankrupt, Michaela Maláčová took over the Miss World franchise in the Czech Republic. The second placed of the Česká Miss was assigned to Miss World. In 2016 due to police investigation of previous owner Marcela Krplová, Miss World decided to stopped down cooperation with Czech Miss.