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24 September 1982 issue of Džuboks cover featuring Pete Townshend.
Categories Music magazine
Frequency Monthly
Publisher NIP Duga (1966 - 1970)
NIP Dečje novine (1974 -1985)
Year founded 1966
First issue 3 May 1966
Final issue 1985
Country Yugoslavia
Language Serbo-Croatian
Website Džuboks archive at Popboks.com

Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Founded in 1966, it was the first magazine in SFR Yugoslavia dedicated predominately to rock music, and the first rock music magazine to be published in a communist country.


1966 - 1970[edit]

Cover of the first issue of Džuboks, released on 3 May 1966, featuring the Rolling Stones.

Džuboks magazine was launched in 1966 by the Belgrade-based Duga publishing company.[1] The idea came from journalists gathered around Filmski svet (Film World), a film magazine published by Duga, after noticing that the growing number of rock music fans in Yugoslavia had no publications that would cater to their tastes by covering new releases of that musical genre.[2] As there were no rock music specialists among the journalists employed by Duga company, decision was made to extend an offer of becoming Džuboks' first editor-in-chief to Nikola Karaklajić, national chess champion, member of the Yugoslav national chess team, and radio personality who did much to promote rock music in Yugoslavia. Karaklajić accepted the offer and set about creating a magazine.[2] Although not a first music magazine to be published in Yugoslavia, Džuboks became the first Yugoslav magazine dedicated specifically to rock music, and the first rock magazine in a socialist state.[3][2] In an interview for the documentary series Rockovnik Karaklajić stated:

The first issue came out on 3 May 1966.[1] There was a huge discussion among the editorial staff whether the Beatles or the Rolling Stones should appear on the cover of the first issue, and the opinion favouring the Rolling Stones prevailed.[2] Višnja Marjanović, who later succeeded Karaklajić as Džuboks' editor-in-chief,[1] talked about the magazine's very first issue during an interview for Rockovnik:

However, the negative reactions did not come from the League of Communists of Yugoslavia (SKJ), but from conservative cultural circles,[5] and, according to Karaklajić, there was no political interference into the editorial policy.[5] The only political interference occurred after the first issue of the magazine was published, when a representative of the League of Communists asked for a meeting with the editors to, in Karaklajić's words, "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".[5]

During the first three years of the magazine's run, posters of foreign and domestic stars as well as flexi discs featuring current international rock hits were often distributed with the magazine.[1] The discs were published in cooperation with the Jugoton record label, which, at the time, had a licence contract with EMI.[6]

After the 39th issue, released in July 1970, Duga stopped publishing the magazine.[1]

Mini Džuboks[edit]

In 1968, Duga started publishing Mini Džuboks, which, beside music, covered entertainment and fashion.[1] Its first editor-in-chief was Sava Popović, and was succeeded by Višnja Marjanović.[1] The first issue of Mini Džuboks was released on 9 May 1968. After the 33rd issue, released on 20 February 1969, Mini Džuboks was discontinued.[1]

1974 - 1985[edit]

In 1974, the publisher Dečje novine from Gornji Milanovac renewed Džuboks under the name Ladin Džuboks (Lada's Džuboks), as it was initially released as a supplement of the girl magazine Lada,[7] but soon appeared as an independent publication under the name Džuboks.[1] The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović and Branko Vukojević.[1] The first issue was released on 1 July 1974, and the last, 171st, on 22 July 1983.[1]

In 1984, Džuboks resumed publishing once again, this time run by editor-in-chief Ljuba Trifunović. It was discontinued in 1985.[1]

In 2004, the online magazine Popboks was founded, containing a digitalized archive of Džuboks issues released between 1974 and 1985.[8]

Journalists and contributors[edit]

Some of the journalists and contributors to Džuboks during its activity include:


In 2017, Serbian news magazine Nedeljnik proclaimed the 1974 renewation of Džuboks one of 100 Events that Changed Serbia.[9]


  1. ^ a b c d e f g h i j k l Janjatović, Petar (2007). EX YU ROCK enciklopedija 1960-2006. Belgrade: self-released. p. 303. 
  2. ^ a b c d Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 148. 
  3. ^ Fajfrić, Željko; Nenad, Milan (2009). Istorija YU rock muzike od početaka do 1970. Sremska Mitrovica: Tabernakl. p. 61. 
  4. ^ a b Rockovnik, "Uhvati vetar (Beat u Beogradu 1964 - 1968)", YouTube.com
  5. ^ a b c Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 151. 
  6. ^ Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 157. 
  7. ^ Rockovnik, "Kad bi bio bijelo dugme (Jugoslovenska rock scena 1974 - 1975)", YouTube.com
  8. ^ Janjatović, Petar (2007). EX YU ROCK enciklopedija 1960-2006. Belgrade: self-released. p. 304. 
  9. ^ "100 događaja koji su promenili Srbiju". Nedeljnik (in Serbian). Belgrade: Nedeljnik (special edition): 59. 

External links[edit]

Džuboks archive at Popboks.com