24 September 1982 issue of Džuboks cover featuring Pete Townshend.
|Publisher||NIP Duga (1966 - 1970)
NIP Dečje novine (1974 -1985)
|First issue||3 May 1966|
|Website||Džuboks archive at Popboks.com|
Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Founded in 1966, it was the first magazine in SFR Yugoslavia dedicated predominately to rock music, and the first rock music magazine to be published in a communist country.
1966 - 1970
Džuboks magazine was launched in 1966 by the Belgrade-based Duga publishing company. The idea came from journalists gathered around Filmski svet (Film World), a film magazine published by Duga, after noticing that the growing number of rock music fans in Yugoslavia had no publications that would cater to their tastes by covering new releases of that musical genre. As there were no rock music specialists among the journalists employed by Duga company, decision was made to extend an offer of becoming Džuboks' first editor-in-chief to Nikola Karaklajić, national chess champion, member of the Yugoslav national chess team, and radio personality who did much to promote rock music in Yugoslavia. Karaklajić accepted the offer and set about creating a magazine. Although not a first music magazine to be published in Yugoslavia, Džuboks became the first Yugoslav magazine dedicated specifically to rock music, and the first rock magazine in a socialist state. In an interview for the documentary series Rockovnik Karaklajić stated:
|“||As I received magazines from abroad, I picked up the tricks used by New Musical Express, Melody Maker, Rolling Stone [Rolling Stone was established one year after Džuboks] , etc. And we put together a magazine that ended up reaching a circulation of 100,000 copies, each issue flying off the newsstands within three days of appearing.||”|
The first issue came out on 3 May 1966. There was a huge discussion among the editorial staff whether the Beatles or the Rolling Stones should appear on the cover of the first issue, and the opinion favouring the Rolling Stones prevailed. Višnja Marjanović, who later succeeded Karaklajić as Džuboks' editor-in-chief, talked about the magazine's very first issue during an interview for Rockovnik:
|“||Back then, the things we did in that magazine — publishing a photo of a bunch of long-haired guys on the cover, writing about foreign musicians, not writing about Yugoslav singers, publishing English language lyrics so that local Yugoslav bands could cover those songs more easily — were considered to be borderline scandalous in Yugoslavia [...] It was pretty revolutionary and unusual... The issue with the Rolling Stones on the front cover sold out immediately. The day after its release, you couldn't find the issue anywhere on the market. There was a big hunger and need for those sorts of magazines.||”|
However, the negative reactions did not come from the League of Communists of Yugoslavia (SKJ), but from conservative cultural circles, and, according to Karaklajić, there was no political interference into the editorial policy. The only political interference occurred after the first issue of the magazine was published, when a representative of the League of Communists asked for a meeting with the editors to, in Karaklajić's words, "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".
During the first three years of the magazine's run, posters of foreign and domestic stars as well as flexi discs featuring current international rock hits were often distributed with the magazine. The discs were published in cooperation with the Jugoton record label, which, at the time, had a licence contract with EMI.
After the 39th issue, released in July 1970, Duga stopped publishing the magazine.
In 1968, Duga started publishing Mini Džuboks, which, beside music, covered entertainment and fashion. Its first editor-in-chief was Sava Popović, and was succeeded by Višnja Marjanović. The first issue of Mini Džuboks was released on 9 May 1968. After the 33rd issue, released on 20 February 1969, Mini Džuboks was discontinued.
1974 - 1985
In 1974, the publisher Dečje novine from Gornji Milanovac renewed Džuboks under the name Ladin Džuboks (Lada's Džuboks), as it was initially released as a supplement of the girl magazine Lada, but soon appeared as an independent publication under the name Džuboks. The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović and Branko Vukojević. The first issue was released on 1 July 1974, and the last, 171st, on 22 July 1983.
In 1984, Džuboks resumed publishing once again, this time run by editor-in-chief Ljuba Trifunović. It was discontinued in 1985.
Journalists and contributors
Some of the journalists and contributors to Džuboks during its activity include:
- Janjatović, Petar (2007). EX YU ROCK enciklopedija 1960-2006. Belgrade: self-released. p. 303.
- Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 148.
- Fajfrić, Željko; Nenad, Milan (2009). Istorija YU rock muzike od početaka do 1970. Sremska Mitrovica: Tabernakl. p. 61.
- Rockovnik, "Uhvati vetar (Beat u Beogradu 1964 - 1968)", YouTube.com
- Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 151.
- Luthar, Breda; Pušnik, Maruta (2010). Remembering Utopia: The Culture of Everyday Life in Socialist Yugoslavia. Washington DC: new Academia Publishing, LLC. p. 157.
- Rockovnik, "Kad bi bio bijelo dugme (Jugoslovenska rock scena 1974 - 1975)", YouTube.com
- Janjatović, Petar (2007). EX YU ROCK enciklopedija 1960-2006. Belgrade: self-released. p. 304.
- "100 događaja koji su promenili Srbiju". Nedeljnik (in Serbian). Belgrade: Nedeljnik (special edition): 59.