D'decor

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D'Decor Home Fabrics Pvt. Ltd.
Private
Industry Home improvement retailers
Founded 1999
Headquarters Mumbai
Key people
Ajay Arora, Managing Director
Sanjay Arora, Managing Director
Products Curtains, upholstery, velvets, wallpapers, furnishing fabric, embroidered fabric
Revenue USD 250 million in 2014
Number of employees
4000+
Website D'decor

D'Decor Home Fabrics Pvt. Ltd. (formerly Dicitex Decor Pvt. Ltd.),[1] is the world’s largest producers of curtain and upholstery fabrics. Their products are designed by top-class in-house and Italian designers, and are also being used by top designers and furniture-makers in both Europe & USA.Their customers include some of the largest and leading global brands [2] The company turnover has increased from USD 8 million in 1999 to USD 250 million in 2014.

D'Decor exports home fabrics to 65 countries.[2] The customers include brands such as Kravet Inc., Jab, Romo, Designers Guild and Casamance.[3]

Marketing[edit]

D’Decor has copyrights and ownership to more than 10,000 designs. D'Decor participates in five biggest international trade fairs annually - Moods, Heimtex, Intertex Shanghai Show, Proposte and Evteks.[4]

Manufacturing facility[edit]

D’Decor’s operates four manufacturing plants which are located in Tarapur, near Mumbai.[5] The output at their plants exceeds a 120,000 metres a day,helping to make more than 2000 beautiful homes a day. At any given point of time, D’Decor’s supply chain is capable of delivering more than 200,000 SKUs. These are chosen from a large spectrum of products comprising furnishing fabric, embroidered fabric, yarn, ready-mades, velvets and wallpapers.


Accomplishments[edit]

  • D’Decor awarded the World's Largest Woven Upholstery and Curtain mill by Fabric & Furnishing International.
  • D’Decor was the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first robotic warehouse in India.[citation needed]
  • D'Decor was voted India's most trusted furniture retail brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.[6]

See also[edit]

References[edit]

  1. ^ "Mediaedge:cia ushers in D'decor in the new year". afaqs. 2010-01-06. 
  2. ^ a b "D'Decor Launches Fashion for Indian Homes; Bollywood's swishest couple SRK and Gauri Khan as Brand ambassadors". Exchange4Media. 2010-08-28. 
  3. ^ "D Decor launches fashion for Indian homes". The Indian Express. 2010-08-29. 
  4. ^ "Spiritual sparkle". The Indian Express. 2010-08-29. 
  5. ^ "D' Decor to expand presence". The Hindu. 2010-08-27. 
  6. ^ "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2015-05-02. 

External links[edit]