DC Shoes

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DC Shoes, Inc.
Company typeSubsidiary
FoundedJune 1994; 29 years ago (1994-06)
FounderKen Block, Damon Way, Clayton Blehm
HeadquartersHuntington Beach, California, United States
Key people
Ken Block, Damon Way, Danny Way, Clayton Blehm, Colin McKay, Rob Dyrdek
ProductsFootwear, apparel, snowboards
ParentAuthentic Brands Group
A pair of DC Shoes

DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.[1]


The company was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.[2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.[3] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.[2]

On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.[4][5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.[6] A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.

In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.[7] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[9][10] Felipe Gustavo was introduced at a later stage.[11][12]

A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.[9][10][13]

Co-founder Block died in a snowmobile crash in January 2023.[14]

See also[edit]



  1. ^ DC (2012). "SHOP". DC. DC SHOES, INC. Archived from the original on 24 May 2012. Retrieved 20 August 2012.
  2. ^ a b "About Us". DC Shoes. DC Shoes, Inc. 2013. Retrieved 14 July 2014.
  3. ^ Fast Company (12 June 2003). "Putting Your Best Foot Forward". Fast Company. Mansueto Ventures LLC. Archived from the original on 26 October 2012. Retrieved 18 August 2012.
  4. ^ "Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004". secdatabase.com. Retrieved Apr 1, 2013.
  5. ^ Conor Dougherty (9 March 2004). "DC Shoes OKs $87,000,000 offer from Quiksilver". The Union–Tribune. Archived from the original on 5 May 2012. Retrieved 18 August 2012.
  6. ^ Hamanaka, Kari (June 6, 2011). "Big Apparel Makers Post 5% Increase in Local Jobs". Orange County Business Journal. 34 (23): 31.
  7. ^ Templeton Elliot (6 May 2011). "New DC Skate Logo". The Skateboard Mag. Strictly Skateboarding. Archived from the original on 4 February 2013. Retrieved 21 September 2012.
  8. ^ "Commercials". Michael Poore. 2011. Retrieved 21 September 2012.
  9. ^ a b DCshoesFILM (31 December 2011). "DC SHOES: REDISCOVER DC - TEAM 2012". YouTube. Google, Inc. Retrieved 24 September 2012.
  10. ^ a b "DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM". BNQT.com. BNQT Media Group / USA Today Sports. 2 January 2012. Archived from the original on June 28, 2013. Retrieved 10 April 2013.
  11. ^ Masa (22 March 2013). "DC SHOES – "THE EVAN SMITH EXPERIENCE" | VIDEO". freshness. Complex Media. Retrieved 23 March 2013.
  12. ^ DCshoesFilm (17 September 2012). "DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012.
  13. ^ Amy Sciarretto (3 January 2012). "DC Shoes Launches Rediscover DC Campaign". Artist Direct. Rogue Digital, LLC. Retrieved 29 October 2012.
  14. ^ "Ken Block killed in snowmobile crash". Motorsport.com. 2 January 2023.

External links[edit]