DIC Entertainment

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For other uses, see DIC.
DiC Entertainment
Industry Animation
Fate merged with Cookie Jar Group
Successor Cookie Jar (2008-2012)
DHX Media (2012-present)
Founded 1971
Founder Jean Chalopin[1]
Defunct 2008
Headquarters Burbank, California, United States
Key people
Chairman & CEO:
Andy Heyward[2][3]
Products Children's television shows
Parent Radio-Television Luxembourg (1971–1986)
Independent (1986–1993, 2000-2008)
Capital Cities Communications, Inc. (1993–1996)
The Walt Disney Company (1996–2000)
Former DIC headquarters in Burbank, California, United States

DiC Entertainment (pronounced /ˈdiːk/[4]) was an international film and television production company. In addition to animated and live-action television shows such as Inspector Gadget (1983–1986), Heathcliff (1984–1988), Captain Planet and the Planeteers (1990–1993), Madeline (1993–1994), Sonic the Hedgehog (1993–1994), Sabrina: The Animated Series, (1999–2000), Liberty's Kids (2002–2003), Super Duper Sumos (2002–2003), Strawberry Shortcake (2003–2008), and Trollz (2005–2006), while under Disney, DIC produced live-action feature films, including Meet the Deedles (1998) and Inspector Gadget (1999), and licensed various anime series such as Sailor Moon, Saint Seiya, and Speed Racer X.

The company was also known as: The Incredible World of DiC, DiC Audiovisuel, DiC Enterprises, DIC Animation City and DIC Productions at various times in its history. In 2008, DIC was acquired by the Cookie Jar Group and was soon folded. The DIC library is currently owned by DHX Media after it acquired the Cookie Jar Group in October 2012.


DIC Enterprises[edit]

DiC was founded in Paris as OGAP (Office de Gestion et d'Action Publicitaire), an advertising company. In 1971, with an investment from the tabloid newspaper La Nouvelle République du Centre-Ouest, it was incorporated as Diffusion Information Commercial. It developed into a full production company during the following decade specializing in animation and was renamed Diffusion Information Communication.

DIC's American arm, DIC Enterprises, was founded in 1982 in Burbank, California by Andy Heyward, a former employee of Hanna-Barbera,[5] along with Jean Chalopin and Bruno Bianchi.[6] The company produced television animation for both network broadcasts and syndication, out-sourced its non-creative work overseas, and hired staff on a per-program basis to cut costs. For some in the industry DIC stood for "Do It Cheap".[5]

In 1985, DIC opened its own Japan-based animation facility for animation production on their shows to bypass overseas animation subcontractors.[citation needed]

In December 1986, Heyward and other investors bought the company from Jean Chalopin in a $70 million leveraged buyout financed by Prudential Insurance Co.,[7][8] making the US headquarters the main base of operations.[9] After the buyout, Chalopin, Bianchi and producer Tetsuo Katayama left the company to be replaced by Robby London and Michael Maliani.[5] After selling his shares in DIC, Chalopin formed the company C&D (Créativité et Développement) in 1987 and continued to make animated shows during the late 1980s and the 1990s.[10]

After the buyout, DIC was heavily in debt and the foreign rights to the DIC library were sold to Saban Productions, who then sold the rights back to Chalopin.[1] At the time, Heyward considered Chalopin an enemy because of the purchase and it permanently poisoned their relationship.[1] DIC sued Saban for damages; in 1991, both companies reached a settlement.[1][5]

In 1989, the company's name was changed to DiC Animation City.[citation needed]

ABC subsidiary[edit]

In 1993, DiC Animation City and Capital Cities/ABC formed a joint venture called DIC Entertainment LP.[11] With ABC in 1994, DiC programmed two children's blocks, Dragon Club and Panda Club, in China.[12] In 1996, DIC became a subsidiary of The Walt Disney Company, following Disney's acquisition of Capital Cities/ABC.[9] In May 1998, DIC agreed to provide a children's programming block, Freddy's Firehouse, to soon to be launched Pax Net.[13]


In 2000, with an investment by Bain Capital and Chase Capital Partners, Heyward re-purchased DIC Enterprises.[9][14] He purchased Bain Capital's interest in 2004 and took the company public the following year.[citation needed]

In January 2003, DIC announced three syndicated children's programming E/I blocks called DiC Kids Network.[15][16] While in July, DIC Entertainment signed with POW! Entertainment on a TV series production deal starting with Stan Lee's Secret Super Six, about alien super powered teens taught by Lee about humanity.[17]

In 2005, Mexico City-based Ánima Estudios was considering a partnership with DIC Entertainment. However, the latter studio wanted to focus independently on its own projects.[18]

DIC Entertainment and CBS Corporation agreed to a new 3-hour long programming block for Saturday mornings on CBS called KOL Secret Slumber Party, which was launched on September 15, 2006.[19] On September 15, 2007, a new programming block KEWLopolis premiered, a joint venture between DIC, CBS, and American Greetings.[20]

In April 2007, DIC Entertainment, Nelvana and NBC Universal Global Networks announced plans to launch KidsCo, a new international children's entertainment network.[21]

On June 20, 2008, it was announced that DIC Entertainment would be acquired by Cookie Jar Group.[22] The deal was completed on July 23, 2008 and the company was immediately folded into Cookie Jar Entertainment which in turn folded into DHX Media on October 22, 2012.[23]

Freddy's Firehouse[edit]

Freddy's Firehouse (FFH) was a TV children's educational program block of DIC and distributed by Buena Vista International, both Disney affiliates in May 1998. At the block's start, most of the programming would be from DIC's library and was planned to air on Pax Net for two years with it running on weekends with three hours on Saturday and two hours on Sunday. Buena Vista would be free to sell to other outlets international.[13][24] However Pax went with their own Cloud 9 block.[25]



  1. ^ a b c d Bruck, Connie (10 May 2010). "The Influencer An entertainment mogul sets his sights on foreign policy.". New Yorker. Retrieved 24 November 2015. 
  2. ^ Adelson, Andrea (1987-12-30). "BUSINESS PEOPLE; For Maker of Cartoons, A Chance to Go Public". The New York Times. Retrieved 2010-08-14. 
  3. ^ Pfanner, Eric (2006-02-19). "Underdog takes shot at giants in kids television". The New York Times. Retrieved 2010-08-14. 
  4. ^ "The Revised History Of DiC, 1983-2003". YouTube. 2007-01-15. Retrieved 2015-10-12. 
  5. ^ a b c d Perlmutter, David (2014). America Toons In: A History of Television Animation. Jefferson, NC: McFarland & Company Inc. pp. 207–212. ISBN 978-0786476503. 
  6. ^ "DiC Entertainment Studi". The Big Cartoon Data Base. Retrieved 23 November 2015. 
  7. ^ Adelson, Andrea (30 December 1987). "BUSINESS PEOPLE; For Maker of Cartoons, A Chance to Go Public". New York Times. Retrieved 24 November 2015. 
  8. ^ "Prudential Increases Stake in DIC Animation City". Los Angeles Times. 22 August 1989. Retrieved 24 November 2015. 
  9. ^ a b c DiOrio, Carl (Sep 18, 2000). "Bain backing buyout of DIC". Variety. Retrieved 2009-08-15. 
  10. ^ "Jean Chalopin Executive Chairman, Deltec International Group". Retrieved 24 November 2015. 
  11. ^ Lowry, Brian (July 26, 1993). "DIC Ent. formed for kids TV fare". Variety. Retrieved 2009-08-15. 
  12. ^ McClellan, Steve (August 22, 1994). "ABC, DIC target children in China; two-form programing venture to create kids programing channels there". Broadcasting & Cable. Retrieved August 12, 2014. 
  13. ^ a b Issue 3.2. "DIC Pacts With PAX". Animation World Magazine. May 1998. Retrieved March 1, 2014. 
  14. ^ Lyons, Charles (Nov 20, 2000). "DIC plays new toon". Variety. Retrieved 2009-08-15. 
  15. ^ Oei, Lily (Jan 28, 2003). "DIC offers kidvid blocks". Variety. Retrieved 2009-08-15. 
  16. ^ Oei, Lily (Aug 12, 2003). "DIC sets 3 hours of kid programs". Variety. Retrieved 2009-08-15. 
  17. ^ Rick DeMott, Rick DeMott (July 18, 2003). "POW! Stan Lee Reloaded". AWN Profile. Retrieved January 9, 2015. 
  18. ^ O'Boyle, Michael (17 July 2005). "Studio tries alien toon". Variety (magazine). Retrieved 2 January 2014. 
  19. ^ Paoletta, Michael (August 12, 2006). "Pre-Fabulous?". Billboard (Nielsen Business Media). Retrieved November 3, 2014. 
  20. ^ Ball, Ryan (August 23, 2007). "CBS Blocks out KEWLopolis". Animation Magazine. Retrieved November 3, 2014. 
  21. ^ "Children's specialists DIC and Nelvana partner with international broadcaster Sparrowhawk". April 3, 2007. 
  22. ^ "Cookie Jar, DIC Entertainment to Merge". Broadcasting and Cable (NewBay Media). Jun 20, 2008. Retrieved November 3, 2014. 
  24. ^ Katz, Richard (April 3, 1998). "Paxson, DIC in kidstuff deal for Pax Net". Variety. Retrieved 2009-08-15. 
  25. ^ Carman, John (August 28, 1998). "PAX Going For Piece Of TV Pie". SF Gate. Retrieved November 3, 2014. 

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