DJI Phantom 4 Pro
|Founder||Frank Wang (Wāng Tāo)|
|Revenue||CN¥ 18 Billion (USD 2.83 Billion) (2017)|
Number of employees
|c. 6000 (2017)|
SZ DJI Technology Co., Ltd. (doing business as DJI) is a Chinese technology company headquartered in Shenzhen, Guangdong with manufacturing facilities throughout the world. It is known as a manufacturer of unmanned aerial vehicles (UAV), commonly known as drones, for aerial photography and videography. DJI also design and manufacture camera gimbals, flight platforms, cameras, propulsion systems, camera stabilizers, and flight control systems.
DJI is the world's leader in commercial and civilian drone industry, accounting for over 70% of the drone market. Its drone technology has been used globally for the music, television and film industries, including K-pop music videos and the sets of Emmy Award-nominated television productions such as The Amazing Race, American Ninja Warrior, Better Call Saul, Game of Thrones, and many more.
In 2017, DJI won a Technology & Engineering Emmy Award for its camera drone technology, which was recognized for excellence in engineering creativity, providing directors and cinematographers an affordable and accessible platform to create low-altitude aerial images, opening up creative possibilities and facilitating the distinct looks of some TV shows.
- 1 History
- 2 Products
- 3 Market trends
- 4 Controversy
- 5 See also
- 6 References
The company was founded in 2006 by Frank Wang (Wāng Tāo, 汪滔).
Wang, who hails from China’s Zhejiang Province, went to Hong Kong in 2003 after enrolling for a degree course in Hong Kong University of Science and Technology (HKUST). Two years later, the university granted him HK$18,000 (US$2,300) to conduct research and develop a drone. Wang founded the company in 2006 from his dorm room at HKUST.
DJI’s name stands for Dà-Jiāng Innovations, but it used to mean Dà-Jiāng Sciences.
DJI manufactures a range of products including unmanned aerial vehicles, flying platforms, flight controllers for multi-rotors, helicopters accessories, aerial and handheld gimbals and ground stations. These products are intended for amateur as well as professional use. DJI product is sold directly on DJI's website as well as through Authorized DJI Dealers around the world.
DJI develops flight controllers intended for multi-rotor stabilization control of various platforms or heavy payloads in aerial photography. The A2 controller includes orientation, landing, and home return features. Products include GPS-Compass receivers, LED indicators and Bluetooth connectivity.
|Model||A2||Naza V2||Wookong-M||Naza-M Lite|
|Number of Motors Compatible||4–8||4–8||4–8||4–6|
|Has Built-in Receiver||Yes (2.4 GHz)||No||No||No|
|Hovering Accuracy (m)||Vertical: ± 0.5m / Horizontal: ± 1.5m||Vertical:±0.8m / Horizontal:±2.5m||Vertical: ± 0.5m / Horizontal: ± 2m||Vertical:±0.8m / Horizontal:±2.5m|
|Motor/ Rotor Configuration||Quad-Rotor: +4,X4; Hex-Rotor: +6,X6,Y6,Rev Y6; Octo-Rotor: +8,X8,V8||Quad-rotor: I4, X4; Hex-rotor: I6, X6, IY6, Y6; Octo-rotor: I8，V8，X8||Quad-Rotor: +4,X4; Hex-Rotor: +6,X6,Y6,Rev Y6; Octo-Rotor: +8,X8,V8||Quad-rotor I4, X4; Hex-rotor I6, X6, IY6, Y6|
The Ronin (如影) is a standalone ground-based camera platform developed for cinematography and aerial filmmaking in professional environments. It is built for professional videography and photography and targets the film industry. By using three individual motors, Ronin stabilizes when moving vigorously. Later models of the Ronin include the Ronin M and the Ronin 2.
DJI offers several add-on modules for their base products such as power management and video modules.
|Module||Lightbridge||PMU (A2, Wookong, Naza V2, Naza Lite)||iOSD MARK II||iOSD mini||BTU|
|Type (Purpose)||Video Downlink||Power Management||On-Screen Display||On-Screen Display||Bluetooth Link|
|Works With||A2, Wookong-M, Naza V2||A2, Wookong-M, Naza V2, Naza-M Lite||A2, Wookong-M, Naza V2||A2, Wookong-M, Naza V2||Naza V2|
|Interface||CAN Bus||CAN Bus, Battery Connection||CAN Bus||CAN Bus||CAN Bus|
|Battery Requirements||4S-6S Lipo||4S-12S Lipo||4S Lipo and Shared Flight Controller Power||2S Lipo and Shared Flight Controller Power||Shared Flight Controller Power|
|Model||Flame Wheel F330||Flame Wheel F450||Flame Wheel F550|
|Diagonal wheelbase (cm)||33||45||69|
|Frame weight (g)||156||282||478|
|Take-off weight (g)||600 – 1200||800 – 1600||1200 – 2400|
The Phantom series are currently the most popular product, and since launch, have evolved to integrated flight programming with a camera, Wi-Fi or Lightbridge connectivity, and the pilot’s mobile device. Phantoms are made for aerial cinematography and photography applications, but are also used in recreational use.
|Model||Phantom 1||Phantom 2||Phantom 2 Vision||Phantom 2 Vision+||Phantom FC40||Phantom 3 Standard||Phantom 3 4K||Phantom 3 Advanced||Phantom 3 Professional||Phantom 3 SE||Phantom 4||Phantom 4 Pro||Phantom 4 Advanced||Phantom 4 Pro v2.0|
|Diagonal wheelbase (mm)||350||350||350||350||350||350||350||350||350||350||350||350||350||350|
|Power consumption (W)||3.12||—||—||—||3.12||—||—||—||—||—||—||—||—||—|
|Take-off weight (g)||< 1200||< 1300||1180||1284||1200||1216||1280||1280||1280||1280||1380||1388||1368||1375|
|Max speed (m/s)||10||15||15||15||10||16||16||16||16||16||20||20||20||20|
|Rate of climb/descend (m/s)||6||6/2||6/2||6/2||6||5/3||5/3||5/3||5/3||5/3||6/4||6/4||6/4||6/4|
|Operating temperature (°C)||- 10 to 50||- 10 to 50||—||—||- 10 to 50||0 to 40||0 to 40||0 to 40||0 to 40||0 to 40||0 to 40||0 to 40||0 to 40||0 to 40|
|Maximum altitude (m)||6000||6000||6000||6000||6000||6000||6000||6000||6000|
|Maximum range (m)||1000||4000||5000||7000||7000||7000|
The Mavic (御) series currently includes Mavic Pro, Mavic Pro Platinum, Mavic Air, Mavic 2 Pro and Zoom. Mavic 2 is DJI's flagship consumer drone, being the most recent, released on August 23, 2018. All have foldable design that allow drones to be transported more easily.
The Mavic 2 features 360 degrees redundant sensors and obstacle avoidance to help prevent crashes.
|Model||Mavic Pro||Mavic Air||Mavic 2 Pro||Mavic 2 Zoom|
|Maximum Speed (Sport mode, no wind)||40 MPH / 65 km/h / 18.0 m/s||42.5 MPH / 68.4 km/h / 19.0 m/s||45 MPH / 72 km/h / 20 m/s||45 MPH / 72 km/h / 20 m/s|
|Maximum Speed (P-Mode)||22 MPH / 35 km/h / 9.7 m/s||15.5 MPH / 25 km/h / 6.9 m/s||30 MPH / 48 km/h / 13.4 m/s||30 MPH / 48 km/h / 13.4 m/s|
|Maximum Speed (WiFi only mode)||9 MPH / 14 km/h / 3.9 m/s||--||--||--|
|Empty weight (grams)||734 (without gimbal cover) / 743 (with gimbal cover)||430 (without gimbal cover)||907 (max takeoff weight)||905 (max takeoff weight)|
|Flight time||~27 Mins||~21 Mins||~31 Mins||~31 Mins|
|Realistic flight time||~21 Mins||~16 Mins||~29 Mins||~29 Mins|
|Operating temperature (°C)||32° to 104 °F (0° to 40 °C)||32° to 104 °F (0° to 40 °C)||14° to 104 °F (-10° to 40 °C)||14° to 104 °F (-10° to 40 °C)|
|Range (with controller)||4.3 miles / 7 km, 2.2 miles / 3.5 km with CE controller.||4 kilometers, 2 kilometers with CE controller||5 miles / 8 km||5 miles / 8 km|
|Range (with WiFi only)||262 feet/ 80 meters||--||--||--|
The Mavic Air was announced on 23 January 2018, for release on 28 January. It is marketed as a smartphone-sized drone that can fit in a jacket pocket.
It features a 12 MP 4K HDR camera, mounted on a 3-axis gimbal, and has a new panorama mode, which stitches together 25 photos in eight seconds to create a "Sphere Panorama". Due to antennas mounted on its landing gear, the drone has a 21-minute flight time and a 2.5 mile range. Like the Spark, the Air also features the "Smart Capture" mode, in which the drone can be controlled by hand gestures.
The Spreading Wings (筋斗云) series are mainly industrial UAVs for professional aerial photography, high definition 3D mapping, ultra light search and rescue, and surveillance etc. based on camera gear on board. In 2013, two models have been released: S800 regular and EVO.
|Model||Spreading Wings S800||Spreading Wings S800 EVO||Spreading Wings S900||Spreading Wings S1000|
|Diagonal wheelbase (cm)||80||80||90||104.5|
|Empty weight (kg)||2.6||3.7||3.3||4.2|
|Take-off weight (kg)||5 – 7||6 – 8||4.7 – 8.2||6 – 11|
|Operating temperature (°C)||—||—||- 10 to 40||- 10 to 40|
The Inspire (悟) series is a professional series of camera quadcopters similar to the Phantom line, but including more high-end and professional features including an aluminum-magnesium body with carbon fibre arms, and detachable props on the Inspire 2. Presented in 2017, the Inspire 2 can be equipped with a 6K camera that is capable of capturing up to 30 FPS.
Inspire Specifications 
|Model||Inspire 1||Inspire 1 Pro||Inspire 2|
|Weight||2935 g (Battery included)||3400 g (Battery, propellers and Zenmuse X5 included)||3440 g (Battery, propellers and camera on-board)|
|Takeoff Weight||3400 g||3500 g||4000 g|
|Vertical: 0.5 m; Horizontal: 2.5 m||Vertical: 0.5 m; Horizontal: 2.5 m||Vertical: 0.5 m; Horizontal: 1.5 m|
|Max Angular Velocity||Pitch: 300°/s； Yaw: 150°/s||Pitch: 300°/s； Yaw: 150°/s||Pitch: 300°/s； Yaw: 150°/s|
|Max Tilt Angle||35°||35°||35°|
|Max Ascent/Descent Speed||5/4 m/s||5/4 m/s||5/6 m/s|
|Max Speed||22 m/s (ATTI mode, no wind)||18 m/s (ATTI mode, no wind)||24 m/s (ATTI mode, no wind)|
|Max Flight Altitude||4500 m||4500 m||4500 m|
|Max Wind Speed Resistance||10 m/s||10 m/s||10 m/s|
|Operating Temperature Range||-10°−40 °C||-10°−40 °C||-20°−40 °C|
|Max Flight Time||Approximately 18 minutes||Approximately 15 minutes||Approximately 27 minutes|
|Indoor Hovering||Enabled by default||Enabled by default||Enabled by default|
|Release Date||November 13, 2014||January 5, 2016||November 16, 2016|
The Matrice (经纬) series are designed for industrial applications.
The Matrice 600pro released November 2016, is an industrial drone that inherits everything from the M600 with the addition of improved flight performance and better loading capacity. The M600 now comes with pre-installed arms and antennas to help reduce the setup time. This is perhaps the biggest improvement over the older M600. With a maximum payload of 6kg the Matrice 600pro can carry all types of payloads including LiDAR. The M600pro solidified DJI as the leader in affordable industrial drones.
The Matrice 100 is a fully programmable and customizable drone, launched on July 6, 2015. It has expansion bay and communication ports, which allows developers to add additional components for different purposes. 
Matrice 200 series is a range of weatherproof quadcopters from DJI announced in February 2017.
They are designed for industrial applications, including surveying, inspection, search and rescue and firefighting.
The Matrice 200 only supports a single camera, mounted either below or above the drone.
The Matrice 210 and 210 RTK add the ability to dual mount cameras to the drone, allowing multiple sensors to be used simultaneously.
In December 2018, an FCC filing reveals the DJI Matrice 200 V2, Matrice 210 V2 and Matrice 210 RTK V2. 
Released in May 2017, the Spark (晓) was designed to be an affordable consumer drone that is nevertheless capable of producing high-quality images and video. This drone is DJI's cheapest to date and features a 12-megapixel camera capable of shooting 1080p video at 30fps. The camera is stabilised mechanically by a 2-axis gimbal. The Spark also carries an advanced infrared 3D camera that helps the drone to detect obstacles in front of it, as well as facilitating hand-gesture control—a feature that was, until the release of the Mavic Air in January 2018, unique to the Spark. In addition to a smartphone app with virtual controller, a physical controller can also be bought, extending the drone's range up to 1.2 miles (2 km). The aircraft has a flight duration of up to 16 minutes, but its exhausted battery can easily be swapped out for a charged battery to extend flight time.
The Osmo (灵眸) is a camcorder developed by DJI. The camera uses a smartphone to view camera footage and can record 4K and take either 12–16 MP stills. The camera is interchangeable, with the Zenmuse X3, X3 Zoom, X5, and X5R gimbals compatible, and uses the FM-15 Flexi microphone.
Similar to the Osmo, it instead relies on the user's smartphone as the camera. Most smartphones are accepted into the gimbal with a width range of 2.31–3.34 inch (58.6-84.8 mm). The original Osmo Mobile has reached its end-of-life and has been replaced with a second generation.
Osmo Mobile 2
Announced after CES, the DJI Osmo Mobile 2 is the successor to the original Osmo Mobile. Still reliant on a smartphone camera, the Osmo Mobile 2 was a refinement adding multiple shot modes and increasing the battery life to 15 hours. With the rise of Instagram Stories, the Osmo Mobile also allows the gimbal to be placed in portrait mode.
On November 28, 2018, DJI introduced its newest version of the Osmo when it unveiled the Osmo Pocket. Designed to be small enough to fit into a pocket or purse, the Osmo Pocket is capable of shooting 4K video at 60 frames per second. It also has features such as ActiveTrack, Motionlapse and 3x3 Panorama.
The DJI Goggles  are goggles designed for FPV flying with DJI products. They combine a pair of screens, wireless connectivity, and direct control of photo and video capture. In November 2017, DJI presented a new, so-called 'Racing Edition'.
As of March 2017, DJI has a 50 percent market share of the consumer drone market according to NPD numbers. Top line estimates from the FAA point towards the number of consumer drones hitting over 4 million units by 2021.
In January 2015, a DJI Phantom 3 crashed into the White House's south lawn, in Washington, D.C.. DJI later set up a no-fly Geo-system according to prohibited airspace, and forced all drones to update the firmware. The new system will forbid flights getting closer or take off in restricted zones based on its GPS location.
Several military organizations also utilize DJI products for aerial photography mission including the US Army, and DJI drones were the most widely used commercial unmanned aerial system that the US Army has employed. However, on August 2017, the United States Army published internal guidance regarding the banning of using DJI drones and parts in the army for security reasons. DJI’s Public Relations Manager, Michael Perry expressed surprise and disappointment after the memo was released. A U.S. Army spokesperson responses to media and claim that the guidance is still undergoing a review. Although US Army has stopped using DJI products, other branches of the US military such as the US Marines are still fielding DJI product as commercial photography platform.
On November 17, 2017, Ars Technica reported a security breach of private customer data at DJI. National Oceanic and Atmospheric Administration found no evidence showing DJI drones attempts to transfer data from the aircraft. In 2017, DJI announced Local Data Mode for drones, which aerial platform will not enable any data transfer involving Internet during the flight. Brendan Schulman of DJI’s Vice President of Policy and Legal Affairrs denies the report from Ars Technica, saying “DJI is committed to protecting the privacy of its customers’ photos, videos and flight logs." DJI also emphasized that its drone never marketed toward the military user.
On January 21, 2019, DJI announced that an internal probe had uncovered “extensive” fraud by certain employees who “inflated the costs of parts and materials for certain products for personal financial gain.” DJI estimated the cost of the fraud at “up to RMB 1 billion” (US$147 million) but maintained that the company “did not incur a full year loss in 2018.”
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