DJ Richie Rich (born Richard Lawson in Jamaica), is a former record producer and turntablist who was best known as a member of the New York-based rap trio 3rd Bass. He was also known as Daddy Rich. He was part of The "Supermen" DJ crew which also included other top DJs such as Scratch, Clark Kent, Miz, Supreme, and Alladin. Rich also appeared in the movie "Juice" in the DJ battle scene, and recorded the scratches for the soundtrack. While working with Third Bass, he was one of the first DJs ever to do a DJ trick routine on TV when they appeared on The Arsenio Hall Show.