DJ Vlad

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DJ Vlad
Vladimir Lyubovny

(1973-06-28) June 28, 1973 (age 49)[1]
Alma materUniversity of California, Berkeley
OccupationInterviewer, journalist, director
YouTube information
Years active2006–present
  • Entertainment
  • news
  • interview
Subscribers4.57 million[3]
Total views3.7 billion[3]
YouTube Silver Play Button 2.svg 100,000 subscribers
YouTube Gold Play Button 2.svg 1,000,000 subscribers

Updated: June 4, 2021

Vladimir Lyubovny (Russian: Владимир Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, director, and former disc jockey.[4][5] He is the CEO of video and news website His YouTube channel, djvlad, features his interviews of multiple music artists and entertainers and currently has over five million subscribers. He has also produced and directed films. He currently lives in Calabasas, California.

Early life[edit]

Lyubovny was born in Kyiv, Ukraine (then part of the Soviet Union) to a Russian Jewish family and moved to the United States at the age of five, first living in Springfield,Massachusetts before his family settled down in San Mateo, California.[6][better source needed] Lyubovny became interested in hip hop in his youth when N.W.A released their debut album.


Lyubovny was initially making hip hop beats, but later quit when he realized he would not be successful at it.[7] He began DJing after experimenting with a friend's equipment. In a 2010 interview with Parlé Magazine, he stated: "I kinda reached this point where I was like 'I really wanna do music. Let me try and concentrate and do music as well'."[8] He directed on the American Gangster television series, as well as the documentary film Ghostride the Whip.[9]

Lyubovny later launched and initially uploaded mp3 files of DJ mixtapes.[8][when?] He moved to New York City and released the Rap Phenomenon mixtape series.[8][when?] He was also making hip hop DVDs, but was financially struggling as DVD sales began to decline. In 2008, Lyubovny turned his attention towards YouTube, which had recently launched its Partner Program which allows content creators to earn money. Lyubovny then decided to drop all other endeavours and focus on YouTube full-time.[7]

In August 2008, Lyubovny was assaulted by rapper Rick Ross's entourage after he covered a story on the rapper's former career as a corrections officer.[10] Lyubovny filed a $4 million lawsuit.[11] On April 15, 2010, a New York Federal Jury awarded Lyubovny $300,000 in his civil suit, finding Ross liable for setting Lyubovny up for the attack at the 2008 Ozone Awards in Houston, Texas.[10]

In April 2009, the Star & Buc Wild show joined the VladTV family to do a daily feature.[12] In May 2010, Lyubovny voiced himself for a cameo in The Boondocks episode "Bitches to Rags".[13]

In December 2016, Lyubovny interviewed Soulja Boy, who explained events surrounding a home invasion and shooting in 2008.[14] The interview went viral, with many questioning the validity of Soulja Boy's claims. Numerous people parodied Soulja Boy's interview online, including rapper Joe Budden, and comedians Mike Epps and DC Young Fly, in what was ironically dubbed the "Soulja Boy Challenge".[14]


  1. ^ "DJ Vlad. : I'll Start To Worry When They Stop Talking About Me". March 19, 2013. Archived from the original on March 25, 2014.
  2. ^ "The DJ Vlad Interview". YouTube.
  3. ^ a b "About djvlad". YouTube.
  4. ^ meaux, fbg (March 30, 2018). "When Lil Baby almost made DJ Vlad blow his cover as an informant >>>". @00Exodus. Retrieved June 22, 2019.
  5. ^ "Is DJ Vlad An Informant?". April 3, 2018. Retrieved June 22, 2019.
  6. ^ "The DJ Vlad Interview". YouTube. No Jumper. Retrieved April 22, 2019.{{cite web}}: CS1 maint: url-status (link)
  7. ^ a b "Rah Digga To DJ Vlad: "Your Platform Perpetuates A Lot Of Nonsense"". YouTube. Yanadameen Godcast. Archived from the original on December 20, 2021. Retrieved August 29, 2019.
  8. ^ a b c Benoit, Kevin. "DJ Vlad - 60-Hour A Week Work Ethic Pays Off". Parlé Magazine.
  9. ^ "Ghostride the Whip". Debate. Archived from the original on April 7, 2014.
  10. ^ a b Gendar, Alison (April 16, 2010). "Jury orders gangsta rapper Rick Ross to pay $300k to DJ Vlad for entourage attack". NY Daily News.
  11. ^ Kaufman, Gil (August 15, 2008). "DJ Vlad Files $4 Million Lawsuit Against Rick Ross Over Alleged Ozone Awards Beatdown". MTV. Retrieved May 28, 2020.
  12. ^ Hinckley, David (April 28, 2009). "Star and Buc Wild get online with Vlad". NY Daily News.
  13. ^ "DJ Vlad Talks "Boondocks" Season 3 Cameo". Complex. April 9, 2010.
  14. ^ a b Coleman II, C. Vernon (December 31, 2016). "Soulja Boy Challenge Takes Over The Internet". XXL. XXL. Retrieved May 28, 2020.

External links[edit]