June 28, 1973
|Alma mater||University of California, Berkeley|
|Occupation||Interviewer, journalist, director|
|Total views||2.4 billion|
|Updated 18 June 2019|
Vlad Lyubovny (Russian: Владислав Любовный; born June 28, 1973), commonly known as DJ Vlad, is an American interviewer, journalist, director and former DJ. He is the CEO of video and news website VladTV.com. His YouTube channel, djvlad, features his interviews of multiple music artists and entertainers and currently has over three million subscribers. He has also produced and directed films.
Lyubovny was born in Kiev, Ukraine (then part of the Soviet Union) to a Russian Jewish family and moved to the United States at the age of four, first living in Massachusetts before settling in San Mateo, California. Lyubovny was interested in hip hop in his youth, and states that he fell in love with it when N.W.A released their debut album, Straight Outta Compton, in 1988.
Lyubovny majored in Computer Science at the University of California, Berkeley, and claims to have worked for Intel, Sun Microsystems and AutoDesk while attending. He was able to get a six-figure job out of college due to the dot-com bubble during the turn of the millennium. Lyubovny was initially making hip hop beats, but later quit when he realized he would not be successful at it. He began DJing after experimenting with a friend's equipment. In a 2010 interview with Parlé Magazine, he stated: "I kinda reached this point where I was like 'I really wanna do music. Let me try and concentrate and do music as well'." He also directed on the American Gangster television series, as well as the documentary film Ghostride the Whip.
Lyubovny later launched VladTV.com and initially uploaded mp3 files of DJ mixtapes. He moved to New York City and released the Rap Phenomenon mixtape series. He was also making hip hop DVDs, but was struggling as DVD sales began to decline. In 2008, Lyubovny turned his attention towards YouTube, which had recently launched its Partner Program. Lyubovny decided to drop all other endeavours and focus on YouTube full-time.
Throughout the 2010s decade, the djvlad YouTube channel has grown significantly. He and other members of the VladTV staff have conducted numerous interviews of rappers, singers, actors, comedians and activists.
In 2016, VladTV featured controversial YouTuber Tommy Sotomayor on the show. During the live broadcast, documentary producer and author Tariq Nasheed confronted Sotomayor about statements that had been made about Nasheed's family. This led to an onscreen verbal argument between the two men.
In August 2008, Lyubovny was allegedly assaulted by rapper Rick Ross' entourage after he covered a story on the rapper's former career as a corrections officer. Lyubovny filed a $4 million lawsuit. On April 15, 2010, a New York Federal Jury awarded Lyubovny $300,000 in his civil suit, finding Ross liable for setting Lyubovny up for the attack at the Ozone Awards in Houston, Texas, in 2008.
Another lawsuit was filled against VladTV's parent company, Hot In Here, Inc., in April 2018 by a former employee alleging that the company did not compensate her for overtime work while pregnant, along with Lyubovny making racially and sexually inappropriate remarks such as, "Black people aren't slaves anymore", "racism isn't as bad anymore", and that the employee "should get ass shots, or whatever it is women are putting into their behinds these days", in reference to an uncomfortable office chair she brought to his attention. The employee also alleges Lyubovny berated her after she claimed she was subjected to sexually inappropriate conduct by a member of a guest's entourage after they touched her stomach and breast, and made sexual comments about her to another female employee. 
- "DJ Vlad: I'll Start To Worry When They Stop Talking About Me". hiphoplt.com. March 19, 2013. Archived from the original on March 25, 2014.
- meaux, fbg (2018-03-30). "When Lil Baby almost made DJ Vlad blow his cover as an informant >>>pic.twitter.com/lKvWX3BZ1e". @00Exodus. Retrieved 2019-06-22.
- "Is DJ Vlad An Informant?". AllHipHop.com. Retrieved 2019-06-22.
- "Rah Digga To DJ Vlad: "Your Platform Perpetuates A Lot Of Nonsense"". YouTube. August 22, 2018. Retrieved June 18, 2019.
- "Rah Digga To DJ Vlad: "Your Platform Perpetuates A Lot Of Nonsense"". YouTube. Yanadameen Godcast. Retrieved 29 August 2019.
- Benoit, Kevin. "DJ Vlad - 60-Hour A Week Work Ethic Pays Off". Parlé Magazine.
- "Ghostride the Whip". Debate. Archived from the original on 2014-04-07.
- Hinckley, David (April 28, 2009). "Star and Buc Wild get online with Vlad". NY Daily News.
- "DJ Vlad Talks "Boondocks" Season 3 Cameo". Complex. April 9, 2010.
- Gendar, Alison (April 16, 2010). "Jury orders gangsta rapper Rick Ross to pay $300k to DJ Vlad for entourage attack". NY Daily News.
- "Santi v. Hot in Here, Inc. | 18 Civ. 03028 (ER) | S.D.N.Y. | Judgment | Law | CaseMine". www.casemine.com. Retrieved 2019-10-17.