DMAX (TV channel)

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Launched 1 September 2006
Owned by Discovery Networks CEEMEA
Picture format 576i (PAL)
1080i (HDTV) (DMAX HD)
Slogan Fernsehen für die tollsten Menschen der Welt: Männer (Tv for the best humans of the world: Men)
Country Germany
Headquarters Munich, Germany
Formerly called XXP (2001–2006)

DMAX is a men's lifestyle channel operated by Discovery Networks CEEMEA free-to-air in Germany, Austria, Switzerland. The United Kingdom and Italy have their own version of the channel. It is also widely available throughout the rest of Europe. It is seen as the only free-to-air mainstream channel with a focus on non-fiction entertainment, unique in German media.

DMAX broadcasts from the Astra 1H, 1L, and 3A satellites and is uplinked by SES Platform Services.

XXP origins[edit]

  • DMAX is the Discovery Communications creation from the originally German sourced and owned station XXP. Discovery purchased XXP on 1 January 2006. DMAX was launched as a free-to-air channel from 1 September, targeted at men.
  • Its name was invented by Discovery Creative Director James Gilbey who asked design agencies to submit names in an innovative competition. RedBee based in London were the winning agency.
  • Its most recent rebrand was created by Artillery Design Ltd based in Brighton UK.
  • DMAX focuses on men's hobbies, and its range of programmes is aimed at men looking for more than the current offer of sports and news programmes. DMAX involves a mix of adventure and discovery, cars and technology, popular science, DIY and travel. DMAX does not include football or erotic programmes.
  • Patrick Hörl is Managing Director, while Katja Hofem-Best, who comes from RTL II, is CEO.

Additional DMAX channels[edit]

In Spain, DMAX was launched on January 12, 2012 as Discovery MAX. With the success of the German speaking DMAX a separate channel was launched for the UK and Ireland markets on 22 November 2007. DMAX was launched in Italy on 12 December 2011, and now is the ninth most watched channel of the country. In the Asia-Pacific market, DMAX launched on 7 July, 2014 replacing Discovery Turbo (Asia).

Audience ratings[edit]

2006: 0,4% 2007: 0,5% 2008: 0,6% 2009: 0,7% 2010: 0,7%

Some programmes shown on DMAX[edit]

  • Was geht? Experiment am Limit ('What works? Experiments at the limits') – answers questions like 'can a gun be fired underwater?'
  • Die Ludolfs – 4 Brüder auf’m Schrottplatz (The Ludolfs – 4 brothers at the scrapyard) – observes Peter, Manni, Uwe and Günther eating pasta and fiddling around on broken cars
  • D Tech – presenter Daniel Hartwich takes viewers on an entertaining journey through the world of knowledge
  • Fish 'n' Fun –beautiful landscape shots, fishing tricks and shows men how to make delicious dishes using the fish they catch. The male desire for adventure is also satisfied, for example with the documentary series on crab fishers in Alaskan waters
  • D Motor – presented by Tim Schrick and Sabine Schmitz, who has to prove her own driving skill against an opponent on her local race track, the Nürburgring
  • Moneycoach – Rette dein Geld (Money coach – save your money) – presenter Michael Requardt helps viewers with debt problems

The channel also features many Discovery Communications programs, including:

  • Teleshopping broadcasts when DMAX is off air.
  • Bear Grylls: Born Survivor

External links[edit]