DR Automobiles

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DR Automobiles S.r.l.
WebsiteOfficial website

DR Automobiles (previously DR Motor Company) is an Italian automobile company that sells rebadged vehicles from Chinese automaker Chery Automobile.


DR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2]

The company had a network of 20 dealers in Italy at the end of 2018.[3]




Sportequipe is the more premium brand of DR Automobiles launched in 2022 by Massimo Di Risio.[5]


  1. ^ Tribunale di Isernia (PDF; (in Italian), retrieved 6 June 2020
  2. ^ Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, ISBN 978-83-61604-12-9, page 323.
  3. ^ "I NOSTRI DEALERS". DR Motor Company S.p.A. Retrieved 2018-12-19.
  4. ^ "Viaggia sugli spot il Suv low cost prodotto a Isernia". Il Sole 24 ORE.
  5. ^ "Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR". Motor1.com (in Italian). June 17, 2022. Retrieved 2022-10-19.