DWQZ

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DWQZ (979 Home Radio)
979 Home Radio 2017.png
City Pasig City
Broadcast area Mega Manila, surrounding areas
Branding 979 Home Radio
Slogan It Feels Good To Be Home
Frequency 97.9 MHz (FM Stereo)
First air date October 1994
Format Easy Listening-leaning
Adult Contemporary
Power 25,000 watts
ERP 60,000 watts
Class A/B/C
Callsign meaning DWQZ (variant of sister station DWIZ)
Former callsigns DWCD-FM (1986–1997)
Owner Aliw Broadcasting Corporation
(Insular Broadcasting System)
Sister stations DWIZ
Webcast Listen Live (via Ustream)
Website http://www.979homeradio.com/

DWQZ (97.9 FM), branded as 979 Home Radio, is a commercial broadcast radio station, broadcasting 24/7 with an Easy Listening format. It is the flagship station of the Home Radio Network, owned by the Aliw Broadcasting Corporation. Its studios are located at the 5th Floor, Citystate Centre, 709 Shaw Blvd., Brgy. Oranbo, Pasig City, and its transmitter is located at Nuestra Señora Dela Paz Subdivision, Sumulong Highway, Brgy. Santa Cruz, Antipolo City, Rizal. It operates 24/7 except on Sundays where it goes off the air from midnight to 04:00 AM and on Holy Week annually where it goes off the air at midnight of Holy Thursday and resumes at 4:00 AM of Easter Sunday. Since 2015, Home Radio Manila is headed by Braggy Braganza.

History[edit]

1994–2014: First easy listening era[edit]

97dot9 Home Radio started its broadcast in October 1994. Dubbed as the "#1 Easy Listening Station" in Metro Manila, it adopted an easy listening format, with a Hot AC approach. After gaining success in half a year, it was then implemented to its provincial stations. Aside from its usual programming from Mondays to Saturdays, it aired variety hits programming during Sundays.

In 2006, Home Radio introduced its first 24-hour fully automated DJ, Jackie (voiced by Lannie Chan). In 2009, it recruited female (and later, male) DJs on board, following the less talk, more music style.

On February 28, 2014, after 14 years, the Home Radio network bade goodbye to its easy listening format, following its transition for the next 2 weeks, leaving 96.3 Easy Rock as the sole Soft AC station in the market.

2014–2015: Masa era[edit]

On March 17, 2014, the Home Radio network reformatted to a masa format, with a new slogan, "Natural!". Managed by Bryan "Idol T-Bone" Quitoriano, with the air team retained, they were named after fruits. OPM singers Jimmy Bondoc and Duncan Ramos from the Sabado Boys fame, came to the station in July with their own radio program "The R&B Show: The Ramos and Bondoc Show," but got cancelled by the end of that year. On November 2014, Home Radio branding was returned.

2015–2017: Top 40 era[edit]

On April 5, 2015, the station was revamped once more, with a different sound and at the same time, it adapted the new positioner "Be You" & "The Home of the Millennials". Managed by Migz Anzuares (of RT), its format was CHR music with an emphasis on OPM, simply known as CHR Local.

By the end of 2015, the "Natural!" slogan was dropped & replaced with "The Music of Now". With Braggy Braganza (of LS, MMDA Traffic Radio & SR) taking over as station manager, Home Radio shifted to a full-fledged CHR station. It slowly got the attention of the youth until it became a favorite of the Millennials. The station also launched its student DJ search called "Aircheck 979", where various student DJs were tapped from different schools & universities around the country.

2017–present: Second easy listening era[edit]

On June 30, 2017 at 9am, Home Radio (now read as nine-seven-nine) abruptly discontinued its CHR programming in order to target a broader audience.[1] Public clamor for the station's return to its legendary easy listening format after 3 years of hiatus has paved the way for its eventual reinstatement. New jingles and stingers contained the phrase "It Feels Good to be Home".

Home Radio stations[edit]

See also[edit]

References[edit]

  1. ^ [1] Business World, February 11, 2018