DWSM

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This article is about the Philippine radio station. For the Amerian radio station owned by Cumulus Broadcasting, please see WSM-FM.

DWSM (102.7 Star FM)
1027 star fm.jpg
City of license Pasig City
Broadcast area Metro Manila, surrounding areas
Branding 102.7 Star FM
Slogan Iba ang Dating!
Like Mo, Share Mo!
Frequency 102.7 MHz
First air date 1970s as WXB Magic Disco 102
1982 as WXB 102
1987 as WSM The Gentle Wind 102.7
1994 as 102.7 Star FM
Format Hot AC, OPM, News and Information
Power 25,000 watts
ERP 100,000 watts
Callsign meaning DW
Star
FM
Former callsigns DWXB (1982-1987)
Owner Bombo Radyo Philippines
(People's Broadcasting Services)
Website http://star.bomboradyo.com/

DWSM, branded as 102.7 Star FM, is a music FM radio station run by People's Broadcasting Services and owned by Bombo Radyo Philippines. The station's studio and transmitter are located at the Unit D, 18th floor, Strata 2000 Building, F. Ortigas Jr. Avenue, Ortigas Center, Pasig City.

History[edit]

WXB 102 era: 1970-1987[edit]

102.7 Star FM started out as WXB Magic Disco during the 1970's, and reformatted as Cute 102, playing the American Top Forty format. It then rebranded in 1983 as WXB 102, playing the New Wave genre. It was instrumental in inspiring rock artists such as The Dawn, Identity Crisis, and Violent Playground. It briefly competed with another New Wave station, Power 105 BM FM (now known as 105.1 Crossover). With its signal of 1 kilowatt, it acquired a cult following. It signed off in 1987 when the Corazon C. Aquino-led government began sequestering the properties owned by her predecessor Ferdinand Marcos and his cronies. Sadly, the studio of WXB 102 was sequestered. The successor of WXB 102,NU 107, owned by the Progressive Broadcasting Corporation, began broadcasting on October 31, 1987.

The Gentle Wind 102.7 era: 1987-1994[edit]

Bombo Radyo Philippines acquired the frequency, along with the callsign and rebranded it as The Gentle Wind 102.7 with the callsign as DWSM. It would compete with rival stations from 1987 onwards. The Gentle Wind brand would continue up to 1994, when Bombo Radyo rebranded it, along with its provincial stations with other brands, as Star FM.

Star FM era (1994-present)[edit]

Bombo Radyo Network rebranded the station as 102.7 Star FM. The new format played OPM songs, along with foreign songs and news every day at 7 am, 12 noon, and 6 pm, The station started the "masa" trend in FM stations. Presently, the station plays classics every Sunday, and the new hits and OPM every Monday to Saturday. Last February 25, 2013, Star FM relocated the studios from the EGI Building in Taft, Pasay to its current home in Strata 2000 in Pasig in line with the modern broadcast standards.

Stations[edit]

Further information: Star FM Network

Current On-air Staff[edit]

  • Wowie Taylor (Stephen Bibas) (Acting Station Manager)
  • Toni Tubero
  • John Marino
  • Max
  • Private Ryan (from 106.7 Energy FM)
  • Bobby Aero
  • Bombo Elmar Acol - (Bombo Radyo newscast anchor)
  • Bombo Jun Desca - (Bombo Radyo newscast anchor)
  • Bombo Jun Mendoza - (Bombo Radyo newscast anchor)
  • Bombo Jofrey Cagape - (Bombo Radyo newscast anchor)

External links[edit]