DW Green Company

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DW Green Company is a Tempe, Arizona-based marketing and advertising agency founded by President/CEO DW Green in Anchorage, Alaska in June 1988. In 1991, DW Green Company relocated to Tacoma, Washington. The company has been headquartered in Tempe since 1997.

Market positioning[edit]

DW Green Company's services include: brand development,[1] web development, video production, logo design, print and radio ads, experience planning, new media marketing strategies, creative differentiation, and a "less is more," minimalist approach to design.[2] DW Green Company publishes a quarterly food and lifestyle magazine called Experience Food.[3]

Since 2007, DW Green Company has hosted the annual GPS (Green Positioning Summit) workshop, with the 2008 event featuring guest speaker James H. Gilmore, co-author of The Experience Economy.

Past and current clients include retail grocers Andronico's, Chief Supermarkets, Earth Fare, Metropolitan Market, PW Markets, Sprouts, Lowe's Foods, and Town & Country Food Stores, as well as Wholesalers Affiliated Foods Midwest and Laurel Grocery. DW Green Company was most recently awarded with the 2009 Creative Choice Award for Best Preprinted Insert Ad by the National Grocers Association.[4]


  1. ^ Banham, Russ. Town & Country Markets: Nourishing the Quality of Life. Washington: Fenwick Publishing Group, Inc., 2007. ISBN 0-9749510-5-6.
  2. ^ DW Green
  3. ^ Experience Food Magazine
  4. ^ http://www.nationalgrocers.org/SpecialPrograms/2009WinnersCreativeChoice.html
  • Heller, Laura. "Not Your Father's Ad Campaign." Grocery Marketing May 2007.
  • Shee, Jody. "Grand Slam Ads." Produce Merchandising July 2001: 10-13.
  • Weir, Tom. "Jumping on the Brand Wagon." Progressive Grocer 01 Mar. 2004: 43-44.