DXVM

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DXVM (99.1 iFM Cagayan De Oro)
IFM CDO.jpg
City Cagayan De Oro
Broadcast area Misamis Oriental
Branding 99.1 iFM Cagayan De Oro
Slogan Ang Bestfriend Mo!
Frequency 99.1 MHz
First air date November 1, 1976
Format CHR, pop
Audience share 9.59 (1.013%) (Semester 2, 2013, Kantar Media/KBP-RRC)
Power 10,000 watts
Class B, C, D
Callsign meaning DX
The Voice of Music
Owner Radio Mindanao Network
Sister stations DXCC 828 RMN Cagayan De Oro
Website http://www.rmn.ph/

DXVM, broadcasting as 99.1 iFM Cagayan De Oro, is a music FM radio station owned and operated by Radio Mindanao Network in the Philippines. Considered to be the first FM Station in Cagayan De Oro and in the Northern Mindanao area[according to whom?]. The station's studio and transmitter is located at Don Apolinario Velez corner Echem streets, Cagayan De Oro.

History[edit]

  • On November 1, 1976, RMN operated its first FM Station branded DXVM-FM 99.1. Its format was Contemporary Hit Radio & Pop music. It catered to C & D market.
  • In 1986, the station was reformatted as Smile Radio 99.1 "The Voice of Music".
  • In 1999, it was reformatted again as 991 VMFM "Live it Up!". Its format was CHR format.
  • On August 28, 2002, it changed its name to 99.1 iFM & catered to class B although it stuck to C & D market. 99.1 iFM almost has the same format with all the other iFM stations nationwide.
  • In 2013, in an all out effort to regain airwave supremacy, 99.1 iFM reinvented itself once more. With extreme pressure from management, all iFM stations are now gearing up to a more localized approach thus eventually coming up with local tagline and programs. As of this writing iFM is now using the slogan "Permanente!".
  • On November 9, 2015, iFM and provincial stations launched its new logo and slogan, "Ang Bestfriend Mo!"
Further information: i-FM stations