Current Logo of MOR 97.1 Cebu
|City||Mandaue City/Cebu City|
|Broadcast area||Central Visayas Region|
|Branding||97.1 MOR My Only Radio For Life! Cebu (an ABS-CBN station)|
|Slogan||as LS-FM The Great Romance (1992-1994)
Star Radio 97.1 The Heart of the City (1994-1997)
ABS-CBN Radio LS97 Lupig Sila! For Life! (1997-1999)
as ABS-CBN LS 97.1
Lupig Sila! (1999-Mid 2000)
For Life! (2000-2001)
MOR 97.1 Lupig Sila! For Life! (2001-present)
MOR 97.1 Lupig Sila! Lingaw Sobra! (2007-2009)
MOR 97.1 Lupig Sila! Lingaw Sobra! Sa'n Ka'Pa?! (2009-2013)
|First air date||1992|
|Format||Hot AC, OPM|
|Affiliations||My Only Radio Nationwide|
|Sister stations||ABS-CBN DYAB Radyo Patrol 1512 Cebu|
|Website||Official Facebook Account|
DYLS-FM or MOR 97.1 Lupig Sila! For Life! is a FM station owned and operated by ABS-CBN Corporation in Cebu City, Philippines. Its studio is located at ABS-CBN Broadcasting Complex, North Road, Jagobiao, Mandaue City. While its transmitter is located at Mt. Busay, Brgy. Babag 1, Cebu City. This station operates 24/7 except Holy Week of each year when this station closes down at midnight of Maundy Thursday and resumes broadcast at 12 NN of Black Saturday.
- First broadcast in 1992 as 97.1 LS-FM The Great Romance, it playing all easy-listening love songs (based on 101.9 Radio Romance in Manila).
- In 1994, the station was reformatted to Star Radio 97.1 as the first provincial radio station in Central Visayas to use the Star Radio branding, which carried Hot AC and OPM format.
- In 1997, it was rebranded as ABS-CBN Radio LS97.
- In 1999, it changed its brand as ABS-CBN LS 97.1.
- On July 14, 2001, it was rebranded again as MOR 97.1 For Life! reverting to Hot AC and OPM format.
- On July 8, 2013, MOR 97.1 Cebu together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila was rebranded as MOR 101.9 For Life!.
- On September 1, 2014, they changed again their programs' name synchronous with other regional MOR stations.
- On July 30, 2016, MOR Cebu Celebrates its 20th Anniversary, with a tagline, "#20MakaHAPPY".
Current On-Air Staff
- DJ Chixie
- Jacky G.
- James Spider Kaka
- Idol Turagsoy
- DJ Kimyat
- DJ Lucas
Other MOR stations
MOR is also broadcast to 17 provincial stations in the Philippines.