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Industry Retail
Founded 1990
Headquarters Bolton, England, UK
Key people
Helen Slinger (CEO)
Revenue Increase £200m (2008)
Number of employees
Parent BT Group
Website www.dabs.com

dabs.com is an e-commerce retailer in the United Kingdom and a subsidiary of BT Group. It is one of the UK's largest internet retailers of IT and technology products. Originally Dabs Press, from 1987 to 1990, and Dabs Direct,[1] dabs.com was founded in Bolton by David Atherton and Bruce Smith[2] in 1987;[1] Dabs is an acronym of the initials of the founders' names. It has subsequently grown to employ more than 200 people, with annual revenue of £200m from 5000 transactions daily.


In April 2006, it was announced that BT Group had purchased dabs.com for an estimated £30m and that the business would become a wholly owned subsidiary of BT.[3] dabs.com was also a former shirt sponsor of Fulham FC.


Dabs operates in Ireland under dabs.ie and has previously operated in France, but this closed at the end of May 2006.


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