Dagupan Bus Company

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Dagupan Bus Co, Inc.
Dagupan Bus 1311 - Golden Dragon XML6103 Phoenix.JPG
A Dagupan Bus GD XML6103 heading back Cubao
Parent JAC Liner
Genesis Transport
Founded 1974
Headquarters EDSA cor. New York St., Cubao, Quezon City
Service area Luzon
Service type Land Transport
Fleet 200+ Bus Units (Daewoo, Golden Dragon and Yutong)
Operator Dagupan Bus Co., Inc.
(1974-2015 as an independent company)
JAC Liner
Genesis Transport
(2015-Present as North Genesis)
Website Dagupan Bus Facebook Page

Dagupan Bus Co., Inc. or simply known as Dagupan Bus is a provincial bus company based from Dagupan City, Pangasinan. This company was a sister company of Saulog Transit up until the company's management was transferred to JAC Liner Inc., and Genesis Transport (as North Genesis) following Dagupan Bus' soldout in 2015.


Started its operation in 1974, Dagupan Bus Company Inc. started its operation when they acquired the franchise of Villarey Transit, also a provincial bus company with only six Mitsubishi Fuso buses, through Saulog Transit Inc. to be able to expand its operation to Northern Luzon. They use an old livery of dirty white livery with maroon, red, and green stripes. Later, it has adopted the use of dirty white livery and red stripes during its re-fleeting of the units in 2007.

Issues and Controversies[edit]

The Quezon City Regional Trial Court issued the writ of preliminary injunction against the Saulog group of companies who attempted to sell their stocks to other bus companies.[1]

Another controversy regarding Saulog Transit Inc. and Dagupan Bus Co., Inc. was that a conflict sparked between the Saulog stake holders after the assassinations of their ancestors. Eliseo Saulog, the founder of Saulog Transit Inc. and father of the Saulog brothers and sisters Ignacio Saulog, Luciano Saulog, Teodoro Saulog, Virginia Saulog, Dr. Melquiades Saulog, Maura Sau log-Aguinaldo, Lilia Saulog-Venturina, and Dr. Marietta Saulog-Vergara, was shot and killed in 1960 by an unidentified gunman, while the family patriarch, Ruben Saulog, father of the current chief executive and one of the eight children of the founder, was also assassinated in 1990. Until then, the case of such killings are still uncertain and unresolved. The attempts to sell the two companies were assured by the lawyer Bernard Saulog, who got 75% of the total P1.4 B assets, while the 25% of the remaining assets were given to the rest of the clan members. Unfortunately, Teodoro Saulog and his clan members refused to give up Saulog Transit Inc. and Dagupan Bus Co., Inc.[2]

In 2014, Dagupan Bus Co., Inc together with Mt. Province Cable Tours sold their franchises to G.V. Florida Transport for their routes in Baguio City to areas within Benguet and Mountain Province. It undergone through a "private transaction" between the said companies and the franchises did failed to transfer the rights from Dagupan Bus and Mt. Province Cable Tours to G.V. Florida. The said "private transaction" was not honored by the Land Transportation Franchising and Regulatory Board (LTFRB), and was never knew until an incident came to one of their units on February 2013 killing 15 of its passengers.[3][4] It resulted them to 30-day suspension and had to pay the damages that it costs.

A Dagupan Bus painted with JAC Liner's livery, a result to Dagupan Bus' soldout in 2015.

Soldout to JAC Liner and Genesis Transport[edit]

It was in 2010 when Saulog Transit Inc. and Genesis Transport Service Inc. signed a memorandum of agreement for the long time cooperation and allocation of the franchise of the former. Genesis Transport answered all of the assets of Saulog Transit when it was found out that the Saulog clan was unable to shoulder all of the annual contributions to SSS, Pag-ibig and PhilHealth. Hence, Saulog Transit and Dagupan Bus Co., Inc. acquired new bus units.

In 2011, Dagupan Bus Company has given up the routes going to Cagayan, which they have been transferred to GV Florida Transport, using ordinary buses manufactured by Del Monte Motor Works, Inc. as part of the signing agreement by Saulog Transit Inc. and Genesis Transport Services Inc.

In 2015, JAC Liner Inc. and Genesis Transport took over the management of Dagupan Bus. The Pangasinan routes of Dagupan Bus was taken by JAC Liner but retaining the latter name "Dagupan Bus", while Genesis Transport took over their Baguio route under the name North Genesis.


North Genesis 7749 at SM City Baguio, a former bus unit of Dagupan Bus.
A Hino RK1J bus of Dagupan Bus with the company's final livery before the sold-out in 2015.

After their sold-out in 2015, Dagupan Bus used to have these units:

  • Yutong ZK6122HD9
  • Yutong ZK6119H2
  • Yutong ZK6119HA
  • Yutong ZK6107HA[5]
  • DMMC DM 12
  • Daewoo BV115 (Airconditioned unit)
  • Daewoo BS106 (Airconditioned unit)
  • BAR Hinotong
  • Golden Dragon XML6103[6]
  • Golden Dragon XML6127

The former units before their sold out in 2015:

  • Hino RK1JST
  • Hino RF821
  • Santarosa NV Nissan Diesel (Ordinary Fare unit)[7]
  • Nissan Diesel Euro RB46S


Dagupan Buses in Tarlac City

Metro Manila[edit]

  • Avenida, Manila for Pangasinan Solid North Transit, Inc. only
  • Balintawak, Quezon City
  • EDSA New York St., Cubao, Quezon City - for Baguio, Lingayen and Manaoag line only
  • EDSA Cubao, Pinagkaisahan, Quezon City - for Agno, Alaminos, Bolinao, Dagupan and San Carlos line
  • Kamias, Quezon City

Provincial Destinations[edit]

Inter-Provincial Destinations[edit]

  • Dagupan City-Agoo-Baguio City**

** denotes Dagupan Bus Co., Inc. had a new present route after sold-out at JAC Liner
*** both North Genesis and JAC Liner has operations along the said routes

Former Destinations[edit]

Dagupan Bus use to serve Cubao - San Carlos City, Pangasinan line. The said route is now operated under JAC Liner's Pangasinan Solid North Transit, Inc. Dagupan Bus had also routes along Cagayan, Isabela and Quirino provinces via GV Florida Transport but was terminated after the GV Florida incident in 2014.

Dagupan Bus use to serve Cubao - Anda, Pangasinan line which is now inactive after sold-out to JAC Liner

* denotes routes are terminated and operated by GV Florida Transport

See also[edit]