Daim bar

From Wikipedia, the free encyclopedia
Jump to: navigation, search
A small Daim wrapper
Product type Confectionery
Owner Mondelēz International (1990)
Country Sweden, Norway, Finland, Denmark
Introduced 1953 (1953)
Related brands List of Kraft brands
Markets Worldwide
Previous owners
Website mondelezinternational.com
A Daim bar split in two.

The Daim bar (Dajm in Scandinavia and Finland until 1990, and Dime in the UK and Ireland until 2005) is a crunchy almond butter bar covered in milk chocolate. The brand was purchased by Kraft Foods in 1993, however ownership is now held by Mondelēz International[1] following Kraft's confectionery division name rebranding. Daim originated in Sweden and Norway in 1953, produced by Marabou and Freia respectively.

Daim was created after research into a similar product produced by the American company Heath. Marabou's vice president, Lars Anderfelt, asked to license the Heath product in the early 1950s. Heath refused, but gave a list of the ingredients to Anderfeldt. It was tested in Stockholm in 1952 with great success and launched nationally in Sweden[2] and Norway 1953, in Finland in 1963 and Denmark in 1971.

In 2007, a 'Limited Edition Cappuccino' Daim bar was released. A limited edition forest fruit bar has also been released, as well as Gingerbread (Pepparkaka) Daim, Coke Daim, White chocolate Daim, Dark chocolate Daim, Blueberry Daim, Lemon-orange Daim and Mint Daim.[citation needed] Daim bars imported from Sweden (manufactured in Upplands Väsby) have been sold in IKEA stores in many countries.[citation needed]

A mid-1990s television commercial campaign for the chocolate bar in the United Kingdom featured the comedian Harry Enfield.


  1. ^ "About Mondelēz International Sweden". Mondelēz International Sweden. Retrieved 1 February 2015. 
  2. ^ "Varumärken - M". Mondelēz International. Retrieved 5 August 2014. 

External links[edit]