Dainik Bhaskar

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Dainik Bhaskar
दैनिक भास्कर
Dainkbhaskarlogo.jpg
Type Daily newspaper
Format Broadsheet
Owner(s) Dainik Bhaskar Group
Language Hindi
Headquarters Bhopal, Madhya Pradesh.
Circulation 3,669,616 Daily[1] (as of Jan-June 2015 ABC report)
Website dainikbhaskargroup.com

Dainik Bhaskar (Hindi: दैनिक भास्कर) is an Indian Hindi-language daily newspaper that is now the largest circulated daily newspaper of India (Audit Bureau of Circulations). It is owned by Dainik Bhaskar Group (D B Corp Ltd.), the largest Print Media Company of India. Started in Bhopal in 1958, it expanded in 1983 with the launch of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar is present in 12 Hindi speaking states with 40 editions.

Dainik Bhaskar was declared the world's 4th largest circulated daily newspaper in 2013-14.[source WANIFRA]

History[edit]

Dainik Bhaskar was launched in 1956 to fulfill the need for a Hindi language daily newspaper. It was originally launched under the name Subah Savere in Bhopal and Good Morning India in Gwalior. In 1957 the paper was renamed Bhaskar Samachar.

In 1958, it was renamed "Dainik Bhaskar," meaning "Rising Sun." This, along with its rising sun graphic, was meant to represent a bright future.

Expansion outside Madhya Pradesh[edit]

By 1995 Dainik Bhaskar had emerged as the number 1 newspaper in Madhya Pradesh (MP)[2] and was declared the fastest-growing daily in India by a Readership Survey. The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.

In 1996, Dainik Bhaskar's goal was to enter Jaipur as the No. 2 newspaper (in terms of circulation) on its first day, with 50,000 copies. To achieve this target, and in-house team of 700 surveyors surveyed 200,000 potential newspaper buying households in Jaipur. Based on survey feedback, they went back to each of the households surveyed to show them a prototype of the newspaper and gave them the option to sign for an advance subscription. The customers were offered a subscription price of Rs.1.50 (a discount compared to the newsstand price of Rs. 2), and a refund in case of dissatisfaction. When Dainik Bhaskar's first launched outside MP in Jaipur on 19 December 1996, it entered the market as the No. 1 newspaper with 172,347 copies. Rajasthan Patrika, the former No. 1, had a circulation of around 100,000 copies at that time.[2] With similar launch strategy, Dainik Bhaskar succeeded in the major cities of Rajasthan, like Jodhpur, Bikaner, Kota, Udaipur, and Ajmer Sikar, becoming the No.1 urban newspaper of Rajasthan by 1999.

The newspaper's next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers sixfold, with The Tribune as the leader with a circulation of approximately 50,000 copies. Dainik Bhaskar's survey suggested that people in Chandigarh preferred English newspapers due to quality perceptions. As a result, the newspaper concentrated on design, and incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar's launched in Chandigarh in May 2000: it entered the market at No. 1 with 69,000 copies.[2]

In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on its first day, with 271,000 copies.[2]

In 2006, Dainik Bhaskar launched its operations in Punjab with the Amritsar and Jalandhar editions and became the No. 1 newspaper on the first day of its launch, displacing established legacy players in the market. Later, it further increased its presence in Punjab with the launch of Ludhiana and Bhatinda.

In 2010, Dainik Bhaskar entered the Jharkhand Market with a successful launch of a Ranchi edition, followed by Jamshedpur and Dhanbad editions, with the objective to cover and capture the entire state of Jharkhand.

In January 2014, Dainik Bhaskar entered the market of Bihar with a highly successful launch in Patna. Dainik Bhaskar Newspaper became the most popular newspaper of Patna from the first day of its launch with 170,000 copies and No.1 in circulation in Patna City. In 2015, DB Corp further expanded its presence in Bihar with the launch of Muzaffarpur, Bhagalpur and Gaya.

Editions[edit]

Dainik Bhaskar has 5 editions in Madhya Pradesh, 4 editions in CG, 12 editions in Rajasthan, 3 editions in Haryana, 4 editions in Punjab, 7 editions in Bihar & Jharkhand and 1 edition each in Chandigarh, HP, Uttrakhand, J&K & New Delhi.

References[edit]

  1. ^ . Audit Bureau of Circulations http://www.auditbureau.org/news/view/17. Retrieved 2014-11-10.  Missing or empty |title= (help)
  2. ^ a b c d Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5. 

External links[edit]