Dairylea (cheese)

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Dairylea Triangles, Dairylea Lunchables, and Dairylea Dunkers are a popular processed cheese product, available in Ireland and the United Kingdom.

Background[edit]

Dairylea is usually in the form of a thick, spreadable soft cheese-flavoured paste. Famous for the slogans "Kids will eat it until the cows come home" and "Kids will do anything for the taste of Dairylea" and a series of adverts on UK television showing children trading toys and other items of value, or doing dares such as running into the opposite sex's toilets and holding a snail on the arm, for Dairylea Triangles.

Products[edit]

Much like The Laughing Cow, Dairylea spread is packaged in a plastic tub; Dairylea triangles are packaged in a cardboard 'wheel' and opening it reveals the foil-wrapped soft cheese product portions. Dairylea is also available in these formats:

  • Dairylea Slices; single slices of processed cheese (much like Kraft Singles)
  • Dairylea Strip Cheese; string cheese
  • Dairylea Dunkers; snacks consisting of cheese spread dip and breadsticks, tortilla chips, Ritz Crackers or jumbo tubes (much like The Laughing Cow Cheez Dippers)
  • Dairylea Lunchables; lunchbox staple of crackers, processed cheese and ham or chicken slices, no longer being sold under the Dairylea brand as of 2013

Discontinued formats of Dairylea include:

  • Dairylea Rippers
  • Dairylea Double Dunkers; as with Dairylea Dunkers but with two dips, either pizza sauce or salsa, and the dunkers were pizza-flavoured crackers and tortilla chips respectively
  • Dairylea Tri-Bites; wax-sealed processed cheese triangles, similar to Babybel
  • Dairylea Lunchables Pizza
  • Dairylea Lunchables Hotdogs

Dairylea also comes in both its original form and a 'Dairylea Light' product marketed as 7% fat. Kraft imply that the product is credited with getting children more interested in cheese.

History[edit]

In the early 21st century, Dairylea Lunchables were advertised as being "full of good stuff", though the product contained high amounts of salt and saturated fats.[1] Despite a 2007 reformulation that reduced salt content by 9% and saturated fat content by 34%, the claim "full of good stuff" was banned by the UK's Advertising Standards Authority.[2] Kraft meanwhile stated that the salt content in Lunchables had been reduced by a third between 2005 and 2007.[3] In November 2008 it was found by the Food Commission, an independent consumer watchdog group, that Kraft Dairylea contained high levels of 3-MCPD, a suspected human carcinogen.[4] In late 2011, a number of health concerns were highlighted by consumers to Dairylea in relation to their packaging using Bisphenol A, a controversial hormone-mimicking plastic additive, which Breast Cancer UK are currently campaigning against. Concerns were initially raised when customers noticed the plastic marker number 7 in a triangle on the pots of Dairylea Jumbo Tubes.

References[edit]

  1. ^ "Dairylea advert 'misled' public". bbc.co.uk (BBC News). 2007-08-28. Retrieved 2007-08-29. 
  2. ^ Sweney, Mark (2007-08-29). "Dairylea gets health kick". MediaGuardian (London: Guardian Media Group). 
  3. ^ "Kraft foods salt reduction initiatives". Retrieved 2007-08-29. 
  4. ^ Poulter, Sean. "The cancer chemical lurking in our food". Daily Mail (London). Retrieved 2007-12-05. 

External links[edit]