Dale's Supermarket Sweep

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Dale's Supermarket Sweep
Genre Game show
Created by Jamie Hardwick
Al Howard
Presented by Dale Winton
Voices of Bobby Bragg (1993–99)
Gary King (2007)
Country of origin United Kingdom
Original language(s) English
No. of series 8
No. of episodes 589 (20 unaired)
Production location(s) East Midlands Television Centre (1993–99)
The Maidstone Studios (2007)
Running time 30 minutes (inc. adverts)
Production company(s) Central in association with Talbot Television (1993–97)
Grundy and Carlton (1998–99)
Talkback Thames (2007)
Distributor FremantleMedia
Original network ITV
Picture format 4:3 (1993–99)
16:9 (2007)
Original release 6 September 1993 (1993-09-06) – 31 August 2007 (2007-08-31)
Related shows Supermarket Sweep (US version)

Dale's Supermarket Sweep (more commonly known as Supermarket Sweep) is a British game show that is based on the original American version. Hosted by Dale Winton, it originally ran from 6 September 1993 to 6 September 2001 and then revived from 12 February to 31 August 2007. On 13 October 2017, it was announced that FremantleMedia had acquired the global rights to the format and confirmed that the series will return.[1]


The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by host Dale Winton. The time they accumulate determines how long they have in the 'Big Sweep' round to run around a studio mock-up of a supermarket, collecting shopping items. The team with the shopping trolley filled with items of the most value wins the chance to enter the final 'Super Sweep' prize round. Within the game there were a number of rounds.

Mini Sweep[edit]

The Mini Sweep is a question round. On answering a question correctly, they have 10 seconds added to their clock. Dale then gives the winning contestants a clue as to which item he requires. The contestants then have to find the item with a "Supermarket Sweep" logo on within the supermarket and return to the start with it within 30 seconds for a bonus of £25 (£50 in the revived version) to their sub total.


There are a variety of possible games each week. Each correctly answered question or riddle is rewarded with 10 seconds added to the contestants' clock. Some games (such as Pick a Pair) offer a bonus 30 seconds if all contestants agree on an answer and that answer is correct.

Original games were: Counting Calories, Rhyme Time, In Betweens, Totals, Memory Game, Higher or Lower?, Pick a Pair, Random Reveal, Reverse Reveal, Scrambled Letters, and Dale's Bluff. These games were introduced later in the series: Wordsearch, Alphabet Soup, and Odd One Out.

Round Robin/Dale's Daily[edit]

If a team answer a question correctly, it wins 10 seconds; right or wrong, contestants then switch with their partners tasked with answering the next question. The categories can be: TV, Movies, Music, or Hot Gossip.

Big Sweep[edit]

This is the round where the contestants enter the aisles, starting with the team with the most time on their clocks and followed by the other two teams according to their times. The aim of this round is to gain as much value in their trolleys as possible in order to go on to the £5,000 Super Sweep game (formerly £2,000), at the end of this round the value of the shopping is calculated by Dale's checkout assistants Caroline, Justin and Sam. Various bonuses are available to boost their totals and there are penalties for dropped items. The lowest ever total was recorded in a 1997 episode and constituted a "sub-total" of £0. They did, however, manage some shopping. This resulted in a grand total of £56.


  • Pick 'n' Mix: From series two, players weight 500g of five different varieties of sweets worth £50 on their subtotal.+
  • Free range: Fill up a carton of eggs for a £50 bonus.+
  • Pricing gun: Players price up 12 cans for a £50 bonus.+
  • Dale's Display: Stacking up a set of cans for a £50 bonus.+
  • Manager's Special/Dale's Sale: The teams must find a tin marked with their own team colour for a bonus worth £50.+
  • Shopping List: Dale gives a shopping list of 3 items for the contestants to find. All three must be collected for a bonus of £100. No partial credit can be given.
  • Inflatable bonuses: They are worth £25, £50, £75 or £100. Contestants are only allowed to collect one per team and do not know its value until after the sweep is complete.


Every episode featured a shopping list and inflatable bonuses as standard. By 1995, Pick n mix, pricing gun etc. would feature regularly. However, in the revived version, the bonuses were just pick n mix and Managers Special (tins) (in addition to shopping list and inflatables). Inflatables were: Wine Bottle, Bunch of Bananas, Single Banana, Burger, Plant, Guitar, Cake, Hammer, Microphone, Crayon, Carrot, Jukebox, Saxophone, Fish, Lollipop, Devils Trident, Golf Club and Cactus (Revived version).


Dale gives a penalty of £25 to teams who:

  • Leave dropped items
  • Break store items

His regular joke is that there would also be a penalty for "knocking over the cameraman".

Super Sweep[edit]

The team with the higher Big Sweep total (added with their sub total from bonuses and previous rounds) keeps their money and advances to the Super Sweep. The team has 60 seconds to find the £2,000 prize (£5,000 in the revived version), by solving three clues. The first clue is given by Dale and time doesn't start until the clue has been read. The team must find the item from the clue to get the next clue. The second clue leads the contestants to the final item, behind which the money is found. As with the US version, the team has to find all three items and have their hands on the money before time expires. If they don't, they only leave with the cash equivalent of the value of the goods in their trolley.


Series Start date End date Episodes
1 6 September 1993 17 December 1993 75
2 5 September 1994 16 December 1994 75
3 4 September 1995 15 December 1995 75
4 2 September 1996 13 December 1996 75
5 1 September 1997 19 December 1997 80
6 1 September 1998[2] 1 March 1999[2] 84[2]
7 2 May 2000[2] 6 September 2001[2] 85[2]
8 12 February 2007[2] 31 August 2007[2] 40[2]


  1. ^ "FREMANTLEMEDIA GOES WILD IN THE AISLES WITH SUPERMARKET SWEEP". FremantleMedia. 13 October 2017. Retrieved 13 October 2017. 
  2. ^ a b c d e f g h i "Fremantle Archive Sales - DALE'S SUPERMARKET SWEEP". Archived from the original on 24 June 2013. Retrieved 22 June 2013. 

External links[edit]