Supermarket Sweep (British game show)

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Supermarket Sweep
Also known asDale's Supermarket Sweep
Dale's All Star Supermarket Sweep
Rylan's Supermarket Sweep
GenreGame show
Created by
  • Jamie Hardwick
  • Al Howard
Presented byDale Winton (1993–2001, 2007)
Rylan Clark-Neal (2019–)
Voices of
  • Bobby Bragg (1993–2001)
  • Gary King (2007)
Country of originUnited Kingdom
Original language(s)English
No. of series8
No. of episodes589 (20 unaired)
Production location(s)East Midlands Television Centre (1993–99)
The Maidstone Studios (2007)
Running time30 minutes (inc. adverts) (1993–2001, 2007)
60 minutes (2019–)
Production company(s)
Original networkITV (1993–2001, 2007)
ITV2 (2019–)
Original release6 September 1993 (1993-09-06) –
Related showsSupermarket Sweep (US version)

Supermarket Sweep is a British game show that is based on the original American version.

Originally hosted by Dale Winton, it ran for exactly 8 years from 6 September 1993 to 6 September 2001 and then revived from 12 February to 31 August 2007 on ITV. On 13 October 2017, it was announced that FremantleMedia had acquired the global rights to the format and confirmed that the series will return.[1] On 9 July 2019, it was officially confirmed that Rylan Clark-Neal would host a new revival of the show on ITV2 later that year.[2][3]


The game consists of three teams of two, each with a clock that starts with 60 seconds on it. The teams then attempt to add as much time as possible to their clock by answering questions and riddles posed by host Dale Winton. The time they accumulate determines how long they have in the 'Big Sweep' round to run around a studio mock-up of a supermarket, collecting shopping items. The team with the shopping trolley filled with items of the most value wins the chance to enter the final 'Super Sweep' prize round. Within the game there were a number of rounds.

Mini Sweep[edit]

The Mini Sweep is a question round. On answering a question correctly, they have 10 seconds added to their clock. Dale then gives the winning contestants a clue as to which item he requires. The contestants then have to find the item with a "Supermarket Sweep" logo on within the supermarket and return to the start with it within 30 seconds for a bonus of £25 (£50 in the revived version) to their sub total.


There are a variety of possible games each week. Each correctly answered question or riddle is rewarded with 10 seconds added to the contestants' clock. Some games (such as Pick a Pair) offer a bonus 30 seconds if all contestants agree on an answer and that answer is correct.

Original games were: Counting Calories, Rhyme Time, In Betweens, Totals, Memory Game, Higher or Lower?, Pick a Pair, Random Reveal, Reverse Reveal, Scrambled Letters, and Dale's Bluff. These games were introduced later in the series: Wordsearch, Alphabet Soup, and Odd One Out.

Round Robin/Dale's Daily[edit]

If a team answer a question correctly, it wins 10 seconds; right or wrong, contestants then switch with their partners tasked with answering the next question. The categories can be: TV, Movies, Music, or Hot Gossip.

Big Sweep[edit]

This is the round where the contestants enter the aisles, starting with the team with the most time on their clocks and followed by the other two teams according to their times. The aim of this round is to gain as much value in their trolleys as possible in order to go on to the £5,000 Super Sweep game (formerly £2,000), at the end of this round the value of the shopping is calculated by Dale's checkout assistants Caroline, Justin and Sam. Various bonuses are available to boost their totals and there are penalties for dropped items. The lowest ever total was recorded in a 1997 episode and constituted a "sub-total" of £0. They did, however, manage some shopping. This resulted in a grand total of £56.


  • Pick 'n' Mix: Introduced in series two. Players weight 500g of five different varieties of sweets worth £50 on their subtotal.+
  • Free range: Fill up a carton of eggs for a £50 bonus.
  • Pricing gun: Players price up 12 cans for a £50 bonus.
  • Dale's Display: Stacking up a set of cans for a £50 bonus.
  • Manager's Special/Dale's Sale: Introduced in series 3. The teams must find a tin marked with their own team colour for a bonus worth £50.+
  • Shopping List: Dale gives a shopping list of 3 items for the contestants to find. All three must be collected for a bonus of £100. No partial credit can be given.
  • Inflatable bonuses: They are worth £25, £50, £75 or £100. Contestants are only allowed to collect one per team and do not know its value until after the sweep is complete.


Every episode featured a shopping list and inflatable bonuses as standard. By series 3, two of the other aforementioned bonuses would also be featured on each episode. However, in the revived version, the bonuses were just Pick-n-Mix, Managers Special, the shopping list and inflatables. Inflatables included a Wine Bottle, Bunch of Bananas, Single Banana, Burger, Plant, Guitar, Cake, Hammer, Microphone, Crayon, Carrot, Jukebox, Saxophone, Fish, Lollipop, Devils Trident, Golf Club and Cactus (Revived version).


Dale gives a penalty of £25 to teams who:

  • Leave dropped items
  • Break store items

His regular joke is that there would also be a penalty for "knocking over the cameraman".

Super Sweep[edit]

The team with the higher Big Sweep total (added with their sub total from bonuses and previous rounds) keeps their money and advances to the Super Sweep. The team has 60 seconds to find the £2,000 prize (£5,000 in the revived version), by solving three clues. The first clue is given by Dale and time doesn't start until the clue has been read. The team must find the item from the clue to get the next clue. The second clue leads the contestants to the final item, behind which the money is found. As with the US version, the team has to find all three items and have their hands on the money before time expires. If they don't, they only leave with the cash equivalent of the value of the goods in their trolley (unlike the US version, which awards $200 for each item found if they don't find all three items).


Series Start date End date Episodes Recorded
1 6 September 1993 17 December 1993 75 1993
2 5 September 1994 16 December 1994 75 1994
3 4 September 1995 15 December 1995 75 1995
4 2 September 1996 13 December 1996 75 1996
5 1 September 1997 19 December 1997 80 1997
6 1 September 1998[4] 1 March 1999[4] 84[4] 1998
7 2 May 2000[4] 6 September 2001[4] 85[4] 1999
8 12 February 2007[4] 31 August 2007[4] 40[4] 2007
9 TBA 2019 2019 20[5] 2019


  1. ^ "FREMANTLEMEDIA GOES WILD IN THE AISLES WITH SUPERMARKET SWEEP". FremantleMedia. 13 October 2017. Retrieved 13 October 2017.
  2. ^ "Rylan Clark-Neal confirms Supermarket Sweep reboot and fans are ecstatic". 9 July 2019.
  3. ^ "Rylan to host Supermarket Sweep reboot". 10 July 2019. Retrieved 10 July 2019.
  4. ^ a b c d e f g h i "Fremantle Archive Sales - DALE'S SUPERMARKET SWEEP". Archived from the original on 24 June 2013. Retrieved 22 June 2013.CS1 maint: BOT: original-url status unknown (link)
  5. ^ "Thames revisits "Supermarket Sweep" in ITV reboot".

External links[edit]