Damani Dada began as a hat and T-shirt company, in 1995, which was aimed at urban basketball youth. The company quickly converted to marketing athletic apparel and following a deal with Daviano Antonio Bruno, President and CEO of Structure International Clothing Company, the DaDa Footwear line was launched providing shoes for basketball, running, and casual wear.
The clothing is very popular among members of the hip-hop community.
It is known by the labels Dada, Dada Supreme, Dada Footwear and Damani Dada.
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