Damon Way

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Damon Way

Damon Way (born September 23, 1971) is an American designer, brand marketer, and entrepreneur. He co-founded DC Shoes[1][2] in 1994. In 2008 he took up the position of Chief Brand Officer for Incase Designs.[3] Damon most recently launched skateboarding apparel brand, FACT.[4]

Early life[edit]

Damon Way was born in Portland, Oregon in 1971. He was brought up by his mother alongside younger brother, and professional skateboarder, Danny Way, in San Diego California.

Career[edit]

In 1991, he started Eightball clothing with friend Ken Block and Danny Way.[2] They would go on to create a number of brands throughout the early 1990s: Droors Clothing, Dub Brand Outerwear, Blunt Snowboard Magazine, and DC Shoes.[5] In 2004 DC Shoes was sold to Quiksilver.[6] In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. He currently serves on the Board of Directors of Ello, a social network committed to creative communities.[7] Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s.[8]

References[edit]

  1. ^ Kailee Bradstreet (3 April 2008). "DC Co-Founder Damon Way Takes on New Roles; Transitions to Incase". Transworld Business. Retrieved 2012-10-22. 
  2. ^ a b Blehm, Eric (2003). Agents of Change: The Story of DC Shoes and its Athletes. Harper Collins. ISBN 978-0756791742. 
  3. ^ Josh Hunter (6 May 2008). "Exclusive Interview with Damon Way". Transworld Business. Retrieved 2012-10-22. 
  4. ^ Berrics (June 27, 2016). "NEXT NEW WAVE TRAJECTORY FACT". NEXT NEW WAVE TRAJECTORY. The Berrics. Retrieved August 5, 2016. 
  5. ^ Fast Company Staff=2013-13-09 (12 June 2003). "Most Innovative Companies, 20_Ken Block and Damon Way". Archived from the original on 2012-10-26. 
  6. ^ Transworld=2013-12-09 (9 March 2004). "Quiksilver Buys DC Shoes". 
  7. ^ Mark, Gelband (June 10, 2016). "Damon Way, DC Shoes Co-founder, Joins Ello Board of Directors". PR Newswire. PR Newswire. Retrieved June 14, 2016. 
  8. ^ Ware, Leland (June 28, 2016). "Damon Way Launched a New Brand". The Ride Channel. The Ride Channel. Retrieved August 5, 2016. 

External links[edit]