Damon Way

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Damon Way

Damon Way (born September 23, 1971) is an American designer, brand marketer, and entrepreneur. He co-founded DC Shoes[1][2] in 1994. In 2008 he took up the position of Chief Brand Officer for Incase Designs.[3] Damon most recently launched skateboarding apparel brand, FACT.[4]

Early life[edit]

Damon Way was born in Portland, Oregon in 1971. He was brought up by his mother alongside younger brother, and professional skateboarder, Danny Way, in San Diego California.


In 1991, he started Eightball clothing with friend Ken Block and Danny Way.[2] They would go on to create a number of brands throughout the early 1990s: Droors Clothing, Dub Brand Outerwear, Blunt Snowboard Magazine, and DC Shoes.[5] In 2004 DC Shoes was sold to Quiksilver.[6] In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. He currently serves on the Board of Directors of Ello, a social network committed to creative communities.[7] Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s.[8]


  1. ^ Kailee Bradstreet (3 April 2008). "DC Co-Founder Damon Way Takes on New Roles; Transitions to Incase". Transworld Business. Retrieved 2012-10-22.
  2. ^ a b Blehm, Eric (2003). Agents of Change: The Story of DC Shoes and its Athletes. Harper Collins. ISBN 978-0756791742.
  3. ^ Josh Hunter (6 May 2008). "Exclusive Interview with Damon Way". Transworld Business. Retrieved 2012-10-22.
  4. ^ Berrics (June 27, 2016). "NEXT NEW WAVE TRAJECTORY FACT". NEXT NEW WAVE TRAJECTORY. The Berrics. Retrieved August 5, 2016.
  5. ^ Fast Company Staff=2013-13-09 (12 June 2003). "Most Innovative Companies, 20_Ken Block and Damon Way". Archived from the original on 2012-10-26.
  6. ^ Transworld=2013-12-09 (9 March 2004). "Quiksilver Buys DC Shoes".
  7. ^ Mark, Gelband (June 10, 2016). "Damon Way, DC Shoes Co-founder, Joins Ello Board of Directors". PR Newswire. PR Newswire. Retrieved June 14, 2016.
  8. ^ Ware, Leland (June 28, 2016). "Damon Way Launched a New Brand". The Ride Channel. The Ride Channel. Retrieved August 5, 2016.

External links[edit]