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Dan Schneider

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Dan Schneider
Dan Schneider ex-nickelodeon (cropped).jpg
Schneider in 1988
Born (1966-01-14) January 14, 1966 (age 56)[1]
  • Television producer
  • screenwriter
  • actor
Years active1984–present
Board member ofSchneider's Bakery
(m. 2002)

Dan Schneider (born January 14, 1966) is an American television producer, screenwriter, and actor. After appearing in mostly supporting roles in a number of 1980s and 1990s films and TV shows, Schneider devoted himself to behind-the-scenes work in production. He is the co-president of television production company Schneider's Bakery and made What I Like About You for The WB and All That, The Amanda Show,[3][4] Drake & Josh,[4] Zoey 101,[4] iCarly,[5] Victorious,[4] Sam & Cat,[6] Henry Danger,[7] Game Shakers,[4] and The Adventures of Kid Danger for Nickelodeon.[8] In March 2018, Nickelodeon announced that they had parted ways with Schneider.

In a 2021 interview with The New York Times, Schneider announced that he had written and sold a new pilot to a different network.[9]

Early life

Schneider was born and raised in Memphis, Tennessee,[2] to Harry and Carol Schneider. He attended Harvard University for one semester.[2] Upon returning to Memphis, he found work repairing computers. Soon after, he moved to Los Angeles to pursue a career in the entertainment industry.[10][11]


Acting career

In the 1980s, Schneider appeared in several films including Making the Grade, Better Off Dead, The Big Picture, Happy Together and Hot Resort (1985).

In 1986, Schneider played Dennis Blunden on the ABC television sitcom Head of the Class. The series ran for five seasons from 1986 to 1991. In 1993, Schneider starred in the series Home Free, and in 1994, he played Shawn Eckhardt in Tonya & Nancy: The Inside Story, one of two made-for-television films about the Tonya HardingNancy Kerrigan scandal.

Schneider has made cameo appearances in TV series that he has helped to create/produce: In All That (and its subsequent film Good Burger), Kenan & Kel, The Amanda Show, Zoey 101, iCarly, and Henry Danger. Schneider also does voice overs in many projects.[citation needed]

Writing and producing career

Television series (1988–present)

In 1988, Schneider co-hosted the second annual Nickelodeon Kids' Choice Awards, where he met Albie Hecht, a development executive for Nickelodeon.[12] In 1993, Hecht, now head of production for the network, hired Schneider to work on a new sketch-comedy show for children called All That. After writing the pilot episode, Schneider worked as producer, executive producer, and writer on the show. Schneider quit All That after the first four seasons to run The Amanda Show. The show's ratings soon declined, and it was cancelled in the 2000–2001 season. Nickelodeon then asked Schneider to come back and revamp All That in 2001. Schneider agreed, and All That returned to Nickelodeon in 2002. It ran for another four seasons until 2005, bringing All That to the end of its 10-season run.

From 1996 to 1997, Schneider was an executive producer and a writer for Kenan & Kel. Schneider guest-starred in an episode and was an executive producer during the first two seasons. He continued working as a consultant for the remainder of the series. In 1998, Schneider began his career as a show creator with Guys Like Us. The series is one of only two series Schneider created that was produced for broadcast network television. The show was cancelled after its first season due to low ratings and poor reviews.

The next two shows created by Schneider starred Amanda Bynes, who had worked with Schneider on All That. The Amanda Show ran from 1999 until 2002 on Nickelodeon and was a spin-off from All That. Schneider himself often appeared on The Amanda Show as a frustrated old man who was frequently the victim of strange prank phone calls. Schneider co-created What I Like About You with former Friends writer/producer Wil Calhoun. It premiered in 2002 on The WB and ran until 2006. Schneider was an executive producer during the show's first two seasons.

Schneider returned to Nickelodeon in 2004 with the show Drake & Josh. The series starred Drake Bell and Josh Peck, who were actors on The Amanda Show, and Miranda Cosgrove, who would later star in another of Schneider's shows, iCarly. Overlapping both Drake & Josh and iCarly, Schneider created the show Zoey 101, which starred Jamie Lynn Spears. Zoey 101 was Schneider's first and to date only single-camera format program and the first to be presented in a letterboxed format. Schneider also guest-starred in the Zoey 101 series finale "Chasing Zoey", playing a cab driver. After the show was cancelled in 2008, Schneider began working on a new project for one of the actresses, Victoria Justice. That show, Victorious, premiered in 2010 after the 2010 Kids' Choice Awards. A dual-show spin-off of both iCarly and Victorious called Sam & Cat premiered in 2013. It was cancelled after 36 episodes. On March 9, 2010, it was announced that Schneider himself would sign a deal with Nickelodeon.[13]

Following the cancellation of Sam & Cat, Schneider co-created Henry Danger with Dana Olsen. The show premiered in 2014. The following year, Schneider created Game Shakers, which reunited him with actor and Nickelodeon veteran Kel Mitchell. Schneider also serves as executive producer.

Jacques Steinberg of The New York Times said that Schneider "has become the Norman Lear of children's television".[14]

Exit from Nickelodeon (2018)

On March 26, 2018, Nickelodeon announced that it would not be extending its production deal with Schneider and Schneider's Bakery.[15] In addition, the network also announced that Schneider's comedy Game Shakers would not be renewed for a fourth season. Schneider's remaining Nickelodeon comedy Henry Danger would be receiving a fifth season and a new showrunner.[4] Deadline Hollywood, the first to report about Nickelodeon parting ways with Schneider, also reported that there were complaints about Schneider's alleged behavior, including his alleged "well-documented temper issues for years" and his tweets showing photos of his young actresses' feet. Nickelodeon did not respond to Deadline's report and Schneider's representative refused to comment on the report.[16]

Pilot projects (2021)

After a "three-year hiatus," Schneider announced that he had several new projects in development; The New York Times commented that he seemed "set on returning to television and reintroducing his brand of comedy to new audiences."[9] In a June 2021 interview, Schneider described an "ambitious and very different" television pilot that he had written and sold to a different network. Schneider said that this proposed show is aimed at more of an adult audience than his previous work.[9]


Schneider has also been involved in films. He wrote the film Good Burger, which starred Kenan Thompson and Kel Mitchell (and featured Schneider himself in a supporting role as Mr. Baily, the owner and manager of Good Burger). Good Burger was spun off from a popular comedy sketch which Schneider produced on his Nickelodeon television show All That.

Schneider also wrote and co-produced the film Big Fat Liar which starred Frankie Muniz, Amanda Bynes, Paul Giamatti and Donald Faison. The film earned a worldwide total of $52,461,017 at the box office.[17]

Personal life

Schneider married food blogger Lisa Lillien in 2002. The two met at Nickelodeon in the 1990s.[18]


Film appearances
Title Year Role
Making the Grade 1984 Blimp
Better Off Dead 1985 Ricky Smith
Hot Resort 1985 Chuck
Happy Together 1989 Stan
Listen to Me 1989 Nathan Gore
The Big Picture 1989 Jonathan Tristan-Bennet
Good Burger 1997 Mr. Bailey; also screenwriter
Big Fat Liar 2002 Screenwriter, story, and producer
Television appearances
Title Year Role Notes
Head of the Class 1986–91 Dennis Blunden
Home Free 1993 Walter Peters
All That 1994–99 Mr. Bailey
Kenan & Kel 1996 Angus "Baggin' Saggin' Kel" (season 1: episode 12)
The Amanda Show 2000–01 Mr. Oldman Various episodes
Zoey 101 2008 Taxi driver "Chasing Zoey" (season 4: episode 12)
iCarly 2012 Meekalito, Police Officer, voiceover, random dancer cameo appearance Various episodes
Sam & Cat 2013–14 Tandy (red robot) Voice, recurring role
List of television series involving Dan Schneider as creator or producer
Series Original run Role
All That 1994–2005 (Nickelodeon) Writer (Seasons 1–4, 6–10), producer (Seasons 1–2), executive producer (Seasons 6–10), guest star
Kenan & Kel 1996–2000 (Nickelodeon) Co-executive producer (Seasons 1–2), writer (Seasons 1–2), consultant (Seasons 3–4), guest star
Guys Like Us 1998–1999 (UPN) Creator, executive producer
The Amanda Show 1999–2002 (Nickelodeon) Creator, executive producer, writer, director (Seasons 2–3), recurring guest star
What I Like About You 2002–06 (The WB) Co-creator (with Wil Calhoun), executive producer (Seasons 1–2), director, writer, executive consultant (Seasons 3–4)
Drake & Josh 2004–07 (Nickelodeon) Creator, executive producer, writer
Zoey 101 2005–08 (Nickelodeon) Creator, executive producer, writer, guest star ("Chasing Zoey")
iCarly 2007–12 (Nickelodeon) Creator, executive producer, writer, guest star
Victorious 2010–13 (Nickelodeon) Creator, executive producer, writer, actor (voice)
Sam & Cat 2013–14 (Nickelodeon) Creator, executive producer, writer
Henry Danger 2014–20 (Nickelodeon) Co-creator (with Dana Olsen), executive producer (Seasons 1–4), director, writer, guest star
Game Shakers 2015–19 (Nickelodeon) Creator, executive producer, writer
The Adventures of Kid Danger[19] 2018 (Nickelodeon) Creator, executive producer
iCarly 2021 (Paramount+) Creator (credit only)

Awards and nominations

Year Award Category Nominated Production Result
1995 CableACE Award Children's Series – 7 and Older All That Nominated
2000 Burbank International Children's Film Festival Award Best Short Comedy The Amanda Show Won
2005 Primetime Emmy Award Outstanding Children's Program
Shared with Jan Korbelin & Bill O'Dowd
Zoey 101 Nominated
2009 Outstanding Children's Program
Shared with Robin Weiner, Bruce Rand Berman & Joe Catania
iCarly Nominated
2010 BAFTA Children's Award Best International
Shared with Joe Catania
Best International
Shared with Sean Gill & Bruce Rand Berman
Victorious Nominated
Primetime Emmy Award Outstanding Children's Program
Bruce Rand Berman, Joe Catania & Robin Weiner
iCarly Nominated
2011 Outstanding Children's Program
Shared with George Doty IV, Robin Weiner, Bruce Rand Berman & Joe Catania
Outstanding Children's Program
Bruce Rand Berman, Joe Catania & Robin Weiner
Victorious Nominated
2014 Kids' Choice Award Lifetime Achievement Award Won


  1. ^ "Top celebrity birthdays for January 14, 2015 include LL Cool J, Dave Grohl". The Plain Dealer. Cleveland. January 14, 2015.
  2. ^ a b c "Meet Dan Schneider". Bangor Daily News. July 25, 1989. Retrieved January 15, 2014 – via Google News.
  3. ^ Gay, Danielle (April 20, 2017). "Nickelodeon wants to bring Amanda Bynes and The Amanda Show back to TV". Vogue Australia. Retrieved March 27, 2018.
  4. ^ a b c d e f Holloway, Daniel (March 26, 2018). "Nickelodeon Splits With Producer Dan Schneider". Variety. Retrieved March 27, 2018.
  5. ^ Flint, Joe (March 27, 2018). "Nickelodeon cuts ties with famed producer Dan Schneider". The Wall Street Journal. Retrieved March 27, 2018 – via Fox News.
  6. ^ "'Laverne & Shirley' stars reunite on Nickelodeon show 'Sam & Cat'". Fox News. Associated Press. June 26, 2013. Retrieved March 27, 2018.
  7. ^ "Nickelodeon cutting ties with 'Henry Danger' creator". New York Daily News. March 21, 2018. Retrieved March 27, 2018.
  8. ^ Zahed, Ramin. "Sneak Peek: Nick's 'The Adventures of Kid Danger'". Animation Magazine. Retrieved June 30, 2020.
  9. ^ a b c Stevens, Matt; Jacobs, Julia (June 30, 2021). "Dan Schneider Once Reigned Over Children's TV. What Happened?". The New York Times. These days, after his three-year hiatus, Schneider seems set on returning to television ... to bring forward an 'ambitious and very different' pilot that he has written and sold to another network.
  10. ^ "Native Memphian Dan Schneider bringing likable young stars to town for St. Jude event". The Commercial Appeal. Memphis. May 12, 2011. Archived from the original on January 16, 2014. Retrieved January 15, 2014.
  11. ^ Eakin, Marah (November 23, 2012). "Dan Schneider on Head Of The Class and creating some of Nickelodeon's most memorable shows". The A.V. Club. Retrieved January 15, 2014.
  12. ^ Dee, Jonathan (April 8, 2007). "Tween on the Screen". The New York Times. Retrieved May 22, 2011.
  13. ^ Littleton, Cynthia (March 10, 2010). "Nickelodeon signs deal with Schneider". Variety. Retrieved December 8, 2021.
  14. ^ Steinberg, Jacques (September 7, 2007). "I, Little Sister, Becomes 'iCarly'". The New York Times. Retrieved May 22, 2011.
  15. ^ Andreeva, Nellie (March 26, 2018). "Nickelodeon Parts Ways With TV Series Producer Dan Schneider". Deadline Hollywood. Retrieved March 27, 2018.
  16. ^ Yahr, Emily (March 29, 2018). "The sudden end of Dan Schneider's time at Nickelodeon, where he built an empire". The Washington Post. Retrieved June 17, 2019.
  17. ^ "Big Fat Liar Franchise Box Office History". The Numbers. Retrieved March 31, 2018.
  18. ^ Cavna, Michael (August 26, 2009). "Dan Schneider, King of the Tween Comedies". The Washington Post. Retrieved March 31, 2018.
  19. ^ Lafayette, Jon (March 2, 2017). "'Henry Danger' Gets Animated in New Series for Nickelodeon". Broadcasting & Cable.

External links