Dan Smith Will Teach You Guitar

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Dan Smith flyer in a Chelsea deli
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Dan Smith Will Teach You Guitar is an ad campaign run in New York City that has resulted in a significant amount of coverage and satire.

Dan Smith, a native of Newton, Massachusetts,[1] posted ads in the New York City area, consisting of a photo of him with his guitar, the headline "Dan Smith Will Teach You Guitar", and a brief description of the experience he offers.[citation needed] Unlike traditional advertisements for guitar lessons, Smith has never included little tear-off attachments containing his contact information at the bottom on any of his advertisements. In 2010, AOL's small business news section covered Smith's success at building up a brand based on his simple, unmistakable message.[2] He was also covered in a 2005 New York Times article by Laura Longhine, in which Longhine commended Smith's marketing skills and called him "an excellent teacher", but also mentioned that he refused to have discussions with her over the phone or give an interview after her first lesson.[1]


  • Menage a Twang has recorded a song as an homage to Smith called "Dan Smith Will Teach Me Guitar".[3][4][original research?]
  • On the September 20, 2010 episode of The Daily Show, Jon Stewart showed the audience a bulletin board featuring many of his ads - one of these was a satire that showed a picture of Stewart's head superimposed on Smith's body, that said 'Jon Stewart Will Teach You Guitar'.[5]
  • The season three premiere of Bojack Horseman featured a "Clam Smith Will Teach You Guitar" poster in the background of a New York City diner.
  • The Mike Myers movie The Love Guru featured a similar ad campaign in the New York area, featuring Myers' character, Guru Pitka, posed as Smith.
  • Season 3 Episode 4 of the HBO animated series The Life and Time of Tim included a reference to the campaign in the first segment of the episode, "Super Gay Eduardo".
  • Parody posters were posted in New York City to promote the release of John Mayer album Continuum.[6][7]
  • No. 7 Sub Shop in New York City sells a sandwich, "Dan Smith Will Teach You Guitar." It includes turkey, avocado and black bean hummus.[8]



  1. ^ a b Longhine, Laura. "Strumming Toward Self-Awareness" The New York Times; April 17, 2005
  2. ^ Sauer, Patrick. "Dan Smith Will Teach You Guitar... and How to Build a Brand" AOL Small Business. September 13, 2010
  3. ^ Dan Smith Will Teach Me Guitar at Amazon.com; Accessed September 29, 2010
  4. ^ Album information at Menage a Twang's official site
  5. ^ The Daily Show with Jon Stewart, September 20, 2010 episode, appx: 2:38
  6. ^ John Mayer Will Not Teach You Guitar New York magazine
  7. ^ New York Volume 39 New York magazine
  8. ^ "ACE HOTEL". NO. 7 SUB. Retrieved 2018-01-05.