Dana Beth Ardi

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Dana Beth Ardi
Dana Beth Ardi

ResidenceNew York, New York
Alma materState University of New York at Buffalo
Boston College
OccupationEntrepreneur, Corporate anthropologist, Author
OrganizationFellow, Royal Society of the Arts
Springboard Enterprises
National Academy of Television Arts and Sciences
Woman's Forum
Board member ofAMC Entertainment, Inc. (2009–2012)
Officer, Creative Arts Council, Museum of Modern Art, New York
Advisory Board, Grapevine (UK)
Leadership Council, New York Foundation for the Arts
WebsiteOfficial website

Dr. Dana Beth Ardi is an American entrepreneur, venture capitalist, human capitalist,[1] author,[2] and contemporary art collector.[3][4][better source needed] Considered an expert in the field of talent management and organizational design,[5][6] Ardi is the author of The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence---and Lead.[7][8][9] She is best known as a corporate anthropologist, which is a human capital practice she developed.[10][11][12]

Early life and education[edit]

Ardi spent her childhood in Manhattan (New York). Ardi developed an interest in art at a early age, her father, Jack Silverstein, owned a haberdashery that was greatly embraced by the art community. Ardi started taking courses at MoMA, this is where she joined a handful of museum groups and began to self educate her self[13]. In 1967, after the 1966 Flood of the Arno River, Ardi traveled to Florence, Italy, where she volunteered as a mud angel, recovering and restoring damaged art throughout the city.[14][15] Following her experience in Florence, she studied Renaissance art and art history at the University of Siena.[16] Ardi earned a Bachelor of Science from the State University of New York at Buffalo, and a Master of Education and Doctorate from Boston College.[17]


After receiving her Ph.D, Ardi began a career in special education, working in Boston and New York, and serving as an assistant professor of education at Fordham University's Graduate School of Education.[18] In 1983, she was hired by McGraw-Hill Productions,[19] which marked the start of Ardi's career in traditional and developing media.[20] In 1994, Ardi was hired by R.R. Donnelly and Sons,[21][22] where she led the company's new media initiatives, and, in 1995, she was appointed Managing Director, Partner, and Global Practice Leader at TMP Worldwide,[23] an executive search firm. At TMP, Ardi focused on human capital and organizational design. She left the company in 2000.[24] Subsequently, she joined Jerry Colonna, Bob Greene and Fred Wilson at Flatiron Partners,[25] a well-known early-stage venture capital fund, where she developed the now-standard practice of including the value of human capital into the overall determination of corporate worth. From 2000 through 2009, Ardi served as a partner and managing director at JPMorgan Partners/CCMP Capital, LLC, a private equity firm.[11][26] Ardi left the company to found Corporate Anthropology Inc., a human capital and advisory firm which provides recruitment and organizational consulting to start ups, investors and corporate clients.[27]

Involvement in contemporary art[edit]

Ardi is a noted contemporary art collector and a mentor to contemporary artists and gallerists.[16] Her personal collection includes works by Kelley Walker, Tracey Emin, Aaron Curry, Sarah VanDerBeek, Dana Schutz, Martha Rosler, Seth Price, Wolfgang Tillmans, Amy Sillman, Anne Collier, Josh Smith, Heimo Zobernig, Carter Mull, Sarah Crowner, William Wegman, and Andy Warhol. Ardi is a fellow of the Royal Society of the Arts, and is an officer on the Creative Arts Council of the Museum of Modern Art in New York. Additionally, she is a member of the Leadership Council of the New York Foundation for the Arts.[28][29][30][31]


Ardi, who wrote the column Ask Dr. Dana for The Industry Standard from 1998 - 2001,[32] is a mentor for Springboard Enterprises, a "highly-vetted expert network of innovators, investors and influencers who are dedicated to building high-growth technology-oriented companies led by women."[33] She has been a keynote and featured speaker at conferences and seminars worldwide, including events presented by The Wall Street Journal, Digital Hollywood, and the Harvard Business School.[34][35][36][37][38]


  • The Fall of the Alphas. October 2013. St. Martin's Press, New York. ISBN 978-0-312-68193-7 (288 pp) Macmillan

External links[edit]


  1. ^ "Voices: Collective Wisdom". March 25, 2002. Forbes (Print). 25 March 2002. Retrieved 25 July 2013.
  2. ^ Palermo, Elizabeth. "Leadership: Why Alpha Is Over and Beta Is Better". September 14, 2013. Business News Daily. Retrieved 17 October 2013.
  3. ^ "Executive Profile". Bloomberg Business Week. Retrieved 19 July 2013.
  4. ^ Huppke, Rex W. "A World Overrun (Cooperatively) by Betas". July 7, 2013. Chicago Tribune. Retrieved 21 July 2013.
  5. ^ Wilson, Fred. "MBA Mondays". August 20, 2012. Business Insider. Retrieved 20 July 2013.
  6. ^ "Global Branding of Tomorrow's Corporate Executives". 1998 (Volume 3, Issue 2). Business 2.0. Retrieved 20 July 2013.
  7. ^ Palermo, Elizabeth. "Leadership: Why Alpha Is Over and Beta Is Better". September 14, 2013. Business News Daily. Retrieved 16 September 2013.
  8. ^ "The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence—and Lead". July 15, 2013. Publisher's Weekly. Retrieved 25 July 2013.
  9. ^ Diziak, Alina. "The right way to build friendships at work". October 1, 2013. BBC. Retrieved 17 October 2013.
  10. ^ Shellenbarger, Sue (7 May 2012). "Toolkit to overcome obstacles facing women in the workforce". May 7, 2012. Wall Street Journal. Retrieved 19 July 2013.
  11. ^ a b Meredith D Ashby, Stephen A. Miles (2002). Leaders Talk Leadership: Top Executives Speak Their Minds. New York: Oxford. pp. 174–178. ISBN 0195152832.
  12. ^ Moltz, Barry J. "Barry Nalebuff of Honest Tea, Dana Ardi and Rick DeLisi". October 10, 2013. Blog Talk Radio. Retrieved 17 October 2013.
  13. ^ "Entrepreneur Dana Beth Ardi on What Contemporary Art Can Teach CEOs". Artspace. Retrieved 2019-05-02.
  14. ^ Hopper, John (10 November 2006). "Remembering the 'Mud Angels' of the 1966 Floods". November 10, 2006. London: The Guardian. Retrieved 24 July 2013.
  15. ^ Finney, Martha. "Life On The People Side". Volume 3, Issue 2, 2005. The Innovator (Print Only). Retrieved 24 July 2013.
  16. ^ a b Moran, Jarrett. "Women In Art". December 2010. Artlog. Retrieved 20 July 2013.
  17. ^ "Dana Ardi | Founder & Managing Director, Corporate Anthropology Advisors, LLC". April 12, 2013. Springboard Enterprises. Retrieved 20 July 2013.
  18. ^ "Dana Beth Ardi: Our Team". July, 2013. Huntsbridge. Retrieved 21 July 2013.
  19. ^ "Learning's Fun When Education Is Entertainment". April 19, 1986. Billboard. Retrieved 25 July 2013.
  20. ^ Kanner, Bernice. "A Word From Our Sponsor". May 25, 1987. New York Magazine. Retrieved 25 July 2013.
  21. ^ "Dr. Dana Beth Ardi". Techonomy. Retrieved 19 July 2013.
  22. ^ "Private Equity DNA: Return on Investment in Human Capital". April 10, 2000. Harvard Business School. Retrieved 19 July 2013.
  23. ^ John, Geirland. "I'm Ready For My Startup, Mr. Deville". April 2000. Wired. Retrieved 19 July 2013.
  24. ^ Cowell, Charlotte. "Venture Catalyst". April 2004. The Grapevine (Print Only). Retrieved 24 July 2013.
  25. ^ Evans, Bob. "Time To Recommit To People". December 4, 2000. Information Week.
  26. ^ "Dana Beth Ardi Affiliations". Market Visual. Retrieved 21 July 2013.
  27. ^ "About". Corporate Anthropology Partners. Retrieved 21 July 2013.
  28. ^ "About". New York Foundation for the Arts. Retrieved 18 July 2013.
  29. ^ Respini, Eva. "Inside/Out". December 9, 2009. Museum of Modern Art. Retrieved 19 July 2013.
  30. ^ "Exhibition Checklist, Material Occupation". December 2012. University Art Museum.
  31. ^ Simon, Joan (2006). William Wegmen: Funney/Strange. New Haven, CT: Yale University Press. p. 188. ISBN 9780300114447.
  32. ^ "Ask Dr. Dana". 2000. Industry Standard/ComputerWorld. Retrieved 21 July 2013.
  33. ^ "About Springboard". Springboard Enterprises. Retrieved 21 July 2013.
  34. ^ "Conference Guide". 2013. Online Publishers Association. Retrieved 20 July 2013.
  35. ^ "Conference Guide". 2013. Wall Street Journal. Retrieved 20 July 2013.
  36. ^ "EG Events Conference Guide". 2006. EG Events. Retrieved 20 July 2013.
  37. ^ "Program Guide". 2003. Harvard Business School Club of New York. Retrieved 20 July 2013.
  38. ^ "Program Guide". 2000. Harvard University Business School. Retrieved 21 July 2013.