Dana Lynn Eaton
September 28, 1978
|Education||Fox High School|
|Occupation||NRA commentator, radio and television host, author|
|Employer||Radio America|
Chris Loesch (m. 2000)
|This article is part of a series on|
the United States
Dana Lynn Loesch (// LASH; née Eaton; born September 28, 1978) is an American former spokesperson for the National Rifle Association. She is a former writer and editor for Breitbart News and the host of the program Dana on TheBlaze TV from 2014 to 2017. Loesch has appeared as a guest on television networks such as Fox News, CNN, CBS, ABC, and HBO.
Loesch was raised by her mother, Gale, in an extended family of Southern Baptists. She has said she had a Cherokee ancestor who was removed from their land on the Trail of Tears as well as a paternal grandmother of Irish descent. She graduated from Fox High School in Arnold, Missouri. She later attended St. Louis Community College at Meramec before transferring to Webster University to study journalism. While there, she was a Democrat and worked on Bill Clinton's reelection campaign. Following a pregnancy, Loesch dropped out of college and married, having her first child when she was 21. Loesch became disillusioned with Democrat politics after the Clinton–Lewinsky scandal and fully rejected them after the September 11 attacks.
After leaving Webster University, Loesch began writing for St. Louis Magazine, doing investigative news articles, and began her website "Mamalogues". The St. Louis Post-Dispatch ran "Mamalogues" as a weekly online column 2006–2008, winning Loesch Riverfront Times' "Best Newspaper Columnist St. Louis" for 2007. Loesch started hosting her radio show in 2008; it became a nationally syndicated, daily program, The Dana Show: The Conservative Alternative, on Radio America from flagship station KFTK-FM in St. Louis. In July 2008, Loesch was chosen as one of St. Louis Business Journal's top 30 Under 30. She was recognized by the Nielsen ratings as one of the Top 50 Most Powerful Mom Bloggers. In October 2010, Loesch was hired to be editor-in-chief of Big Journalism, a conservative website created by Andrew Breitbart. In February 2011, CNN hired Loesch as a political analyst in preparation for its 2012 election coverage. In 2009, Loesch co-founded the St. Louis Tea Party along with its board president, Bill Hennessy. Loesch left the organization in December 2011.
In 2012, Loesch was the recipient of Accuracy In Media's Grassroots Journalism award. She also guest hosts for other national radio hosts such as Glenn Beck and Michael Savage. Loesch was added to Talkers Magazine 's top 100 "heavy hitters" in 2012 and was number 24 in 2017. Loesch hosted the Conservative Political Action Conference (CPAC) in 2013. In January 2012, Loesch spoke on her show in defense of U.S. Marines videotaped urinating on the corpses of dead Taliban fighters, commenting that "I'd drop trou and do it, too. That's me though. I want a million cool points for these guys (Marines). Is that harsh to say?"
In December 2012, after the death of founder Andrew Breitbart earlier in the year, Loesch sued the parent company of her former employer, Breitbart LLC. Loesch claimed in court documents that owner and operator Breitbart LLC bound her to "what amounts to indentured servitude in limbo" after she said she was forced to terminate her contract as the result of a hostile working environment. She reached a non-monetary settlement with Breitbart in 2013.
In May 2013, after a series of public comments back and forth between Loesch and Piers Morgan on Twitter regarding the murder of British soldier Lee Rigby, Morgan vowed to ban Loesch from his show, Piers Morgan Live. Loesch returned to the show in January 2014 after their producers, who were friends, arranged for Loesch and Morgan to work out their differences amicably.
On January 10, 2014, Loesch debuted her new daily TV Show, Dana, on Glenn Beck's TheBlaze TV and left in November 2017. In 2016, KFTK-FM in St. Louis, her original radio station, dropped her show. The show was picked up by WSDZ shortly thereafter.
During the 2016 Republican presidential primary, she endorsed the Ted Cruz campaign while disparaging the candidacy of Donald J. Trump. According to The Atlantic, since Trump's election Loesch has become one of the Trump presidency's most visible "passionate defenders".
In 2016, Loesch labelled the mainstream media as "the rat bastards of the Earth. They are the boil on the backside of American politics ... I'm happy frankly to see them curb stomped." When the videos resurfaced after a mass shooting at the Capital Gazette newsroom in Annapolis, Maryland in 2018, Loesch said she had meant she wanted some news stories to be curb-stomped and was not encouraging violence against journalists.
Since June 2019 Loesch's main professional endeavor is being a spokesperson for the SuperBeets nutritional supplement in ads broadcast mainly on local UHF over-the-air channels.
National Rifle Association
Loesch has held the post of special assistant to the executive vice president for public communication with the National Rifle Association (NRA) since 2017. She hosted The DL on NRA TV until the NRA ended production of the channel on June 25, 2019, and she has featured prominently in other NRA-produced videos.
Statements made by Loesch in advocacy for the NRA have stirred controversy, and she has received death threats as a result.
Loesch was featured in an online video published by the National Rifle Association in April 2017. In the video, Loesch talked about an unspecified "they" and depicted protests against Donald Trump in a negative light. She went on to say, "... They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse the resistance... To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding – until the only option left is for the police to do their jobs and stop the madness... The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth..."
The video, known as "The Violence of Lies", was condemned by some commentators. DeRay Mckesson, a leader in the Black Lives Matter movement, said that the ad was "an open call to violence to protect white supremacy". Jon Favreau, a former speechwriter for President Obama, called the video "revolting and frightening". U.S. Senator Chris Murphy (D, Ct.) said, "I think the NRA is telling people to shoot us. Now might be the right time to cancel your membership." Conservative columnist Anne Applebaum said that it called on Americans "to arm themselves to fight liberals. Violence is coming". An online petition calling for the video to be removed from Facebook said, "The video tries to create an 'us-vs-them' narrative and pit Americans against one another. It paints liberals as liars and as violent, unruly protesters who law-abiding gun owners need protection from."
Loesch defended the ad, saying that it condemned rather than condoned violence. She stated, "There was nowhere in this video... where I called for anyone to move toward violence, to silence anyone, or where I called for anyone to even pick up a firearm and enact violence."
In a second video released by the NRA in April 2017, Loesch criticized The New York Times, calling it an "old gray hag" and an "untrustworthy, dishonest rag that has subsisted on the welfare of mediocrity." She stated, "We've had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life." Warning that her video should be considered "a shot across your proverbial bow," she concluded, "We're going to laser-focus on your so-called 'honest pursuit of truth.' In short, we're coming for you."
After the second video received increased attention in August 2017, Michael Luo, the editor of NewYorker.com, described the video as "strikingly bellicose even by the standards of the association." Press group Digital Content Next wrote a letter to Loesch in which it said, "Ninety-nine people out of a hundred would interpret this language about 'coming for' as threatening and to suggest otherwise is disingenuous at best and dangerous at worst. Bottom line: It is un-American to threaten journalists."
In October 2017, Loesch spoke in another video for the NRA, saying, "We are witnesses to the most ruthless attack on a president and the people who voted for him, and the free system that allowed it to happen, in American history." She added that critics of Trump are trying to "drive their daggers through the heart of [America's] future."
In February 2018, Loesch said at the annual Conservative Political Action Conference, "Many in legacy media love mass shootings. You guys love it. Now I'm not saying that you love the tragedy. But I am saying that you love the ratings." She criticized the FBI's response to warnings in advance of the Stoneman Douglas High School shooting and said that the institution had become politicized. Later that month Loesch said the NRA bore no responsibility for curbing gun violence.
In March 2018, Loesch appeared in an NRA video in which she turned an hourglass and said to celebrities, politicians, and media figures, "Your time is running out. The clock starts now." She later said the video was not intended as a threat to shoot anyone.
In December 2018, the NRA settled a lawsuit filed against them by the artist Anish Kapoor over the 2017 video "The Violence of Lies", starring Loesch, by agreeing to remove an image of Kapoor's sculpture Cloud Gate (popularly known as "The Bean") from the film.
In 2000, Loesch married music producer Chris Loesch. Loesch's early politics as a Democrat clashed with her husband's more conservative views early in their marriage. Chris became Loesch's manager. The Loesches homeschool their two children together.
- Loesch, Dana (2014). Hands Off My Gun: Defeating the Plot to Disarm America. Center Street. ISBN 9781455584345.
Hands Off My Gun is recommended reading, regardless of whether you’re a proud supporter of gun rights, an ardent gun control proponent or somewhere in-between. Viewer discretion is advised, however, as Loesch also relates in the book many of the threats and insults that have been hurled at her over the years by members of the “tolerant Left” – many of which are exceedingly vulgar and violent.
- Loesch, Dana (2016). Flyover Nation: You Can't Run a Country You've Never Been To. Sentinel. ISBN 9780399563881.
Flyover Nation: You Can’t Run A Country You’ve Never Been To, she explores the elites in Washington, D.C., New York and Los Angeles, and their complete disregard of and lack of understanding for the millions of fine Americans inhabiting “flyover country.” In fact, Loesch contends that these “Coastals” and those living in middle America have a completely different understanding of the truth on a variety of issues critical to our country. 
- Loesch, Dana (September 28, 2010). "Another Year". Mamalogues. Archived from the original on October 6, 2010. Retrieved November 22, 2010.
- "Patriot Dame: Dana Loesch, Tea Party co-founder and rising star of conservative talk radio, reporting for duty!". Riverfront Times. February 24, 2010. Archived from the original on October 22, 2010.
- "Dana Loesch is the Face of the NRA. Here's What You Should Know About Her". Esquire. February 22, 2018. Retrieved March 5, 2018.
- Loesch, Dana (2016). Flyover Nation. Penguin Books. p. 176. ISBN 9780399563898.
- TheBlaze com Video Glenn Beck Program Redskins controversy Video. MercuryOneMemphis. December 22, 2014. Event occurs at 0:30.
- Dana Loesch on the Kelly File with Megyn Kelly: Fight over Team Name of the Washington Redskins. FOX News. October 19, 2013. Event occurs at 1:27.
- Loesch, Dana (October 18, 2013). "My paternal grandmother was of Irish descent. She was not offended by the Fighting Irish". @dloesch. Retrieved February 21, 2018.
- Hinman, Kristen (February 24, 2010). "Patriot Dame: Dana Loesch, Tea Party co-founder and rising star of conservative talk radio, reporting for duty!". Riverfront Times.
- "Dana Loesch's Political Views Show The NRA Spokesperson Wasn't Always A Conservative". Bustle.com. Retrieved March 8, 2018.
- Weinger, Mackenzie (October 7, 2013). "Dana Loesch: Not afraid to fire away". Politico. Retrieved April 7, 2015.
- Holson, Laura M. (2018). "The National Rifle Association's Telegenic Warrior". The New York Times. ISSN 0362-4331. Retrieved January 22, 2018.
- "Best Newspaper Columnist St. Louis 2007 – Dana Loesch". The Riverfront Times. September 27, 2007. Retrieved March 9, 2015.
- "The Dana Show". Radio America.
- "Class of 2008". American City Business Journals. July 13, 2008. Retrieved March 9, 2015.
- "This year's 30 Under 30 class by the numbers". Biz Journals. July 10, 2008. Retrieved March 10, 2015.
- "Dana Loesch". Biz Journals. July 10, 2008. Retrieved March 10, 2015.
- "Power Mom 50". nielsen online. Nielsen Ratings. Retrieved March 9, 2015.
- Loesch, Dana (October 11, 2010). "Allow Me to Introduce Myself..." Big Journalism. Archived from the original on October 14, 2010. Retrieved October 27, 2010.
- "CNN Looks Ahead to 2012 Election Season". cnn.com. February 10, 2011.
- Garrison, Chad (December 6, 2011). "Dana Loesch Departs St. Louis Tea Party". Riverfront Times. Archived from the original on October 1, 2012. Retrieved August 24, 2012.
- "Dana Loesch, Sharyl Attkisson to Receive Reed Irvine Accuracy in Media Awards at CPAC 2012" (Press release). Accuracy In Media. February 1, 2012.
- Byers, Dylan (February 7, 2012). "Loesch, Attkisson to receive AIM awards". Politico.
- "The Dana Show". KPNW. KPNW. Retrieved July 31, 2019.
- "Talkers Heavy 100". Talkers Magazine.
- "ACU Announces CPAC St. Louis" (Press release). American Conservative Union. May 7, 2013. Archived from the original on February 12, 2015. Retrieved February 12, 2015.
- "Dana Loesch Would "Drop Trou" and Pee On Dead Taliban". Riverfront Times. Retrieved October 20, 2015.
- Howie, Craig (December 21, 2012). "Dana Loesch sues Breitbart.com LLC". Politico.
- McDermott, Kevin (July 1, 2013). "Dana Loesch settles St. Louis suit with Breitbart.com". St. Louis Post-Dispatch. Retrieved August 21, 2018.
- Weinger, Mackenzie (May 22, 2013). "Piers Morgan: Dana Loesch banned from show". Politico.
- Weinger, Mackenzie (January 14, 2014). "Dana Loesch returns to Piers Morgan after ban". Politico.
- Scarry, Eddie. "Dana Loesch ends show on Glenn Beck's The Blaze". Washington Examiner. Retrieved February 22, 2018.
- Holleman, Joe (April 8, 2016). "Marc Cox replacing Dana Loesch on KFTK radio". St. Louis Post-Dispatch. Retrieved June 30, 2017.
- Holleman, Joe (May 13, 2016). "Conservative radio host Dana Loesch back on STL air". St. Louis Post-Dispatch.
- "Dana Loesch endorses Ted Cruz," Politico, January 26, 2016, retrieved November 28, 2016,
- Loesch, Dana (January 25, 2016). "Donald Trump - Dana Loesch: Question Trump's Conservative Conversion". National Review. Retrieved March 6, 2018.
- By NR Symposium January 22, 2016 3:00 AM (January 22, 2016). "Donald Trump - Conservatives Should Stand against Him". National Review. Retrieved March 6, 2018.
- "On The 2016 Primary". Dana Loesch Radio. Retrieved March 6, 2018.
- Fox News Insider (March 1, 2016). "Loesch: I Would Love It If Trump Were the 2nd Coming of Reagan". FNC.
- Frum, David (December 19, 2017). "Conservatism Can't Survive Donald Trump Intact". The Atlantic.
- Oppenheim, Maya. "Maryland shooting: NRA spokeswoman Dana Loesch said journalists 'need to be curb-stomped', in resurfaced footage". The Independent. Retrieved June 29, 2018.
- Fink, Jenni (June 29, 2018). "Video of NRA's Dana Loesch 'Happy' Over Media Being 'Curb Stomped' Resurfaces After Capital Gazette Shooting". Newsweek.
- "Dana Loesch SuperBeets Special". get.humann.com. Retrieved September 27, 2019.
- Claudine Zap (March 1, 2018). "NRA Spokeswoman Dana Loesch Buys Gated Estate in Southlake, TX". SFGate. Retrieved March 9, 2018.
- Hakim, Danny (June 25, 2019). "N.R.A. Shuts Down Production of NRATV". The New York Times. ISSN 0362-4331. Retrieved June 26, 2019.
- Bromwich, Jonah Engel (June 29, 2017). "N.R.A. Ad Condemning Protests Against Trump Raises Partisan Anger". The New York Times. ISSN 0362-4331. Retrieved June 30, 2017.
- Bertrand, Natasha (June 29, 2017). "A Chilling National Rifle Association Ad Gaining Traction Online Appears to Be 'An Open Call to Violence'". Business Insider. Retrieved June 30, 2017.
- Cummings, William (June 29, 2017). "NRA Video Declares War on Liberals, Critics Say". USA Today. Retrieved July 8, 2017.
- "Dana Loesch: NRA Ad Condemns, Doesn't Condone Violence". Fox News. June 29, 2017. Retrieved July 8, 2017.
- Holley, Peter (June 29, 2017). "The NRA Recruitment Video that Is Even Upsetting Gun Owners". Washington Post. Retrieved July 8, 2017.
- Nakamura, Reid (June 29, 2017). "NRA's Dana Loesch Defends Ad Targeting Media, Hollywood's 'Violence of Lies'". The Wrap. Retrieved July 8, 2017.
- Delk, Josh (August 4, 2017). "NRA spokesperson to New York Times: 'We're coming for you'".
- Stelter, Brian (September 5, 2017). "Press group to NRA: 'It is un-American to threaten journalists'". CNN.
- Bowden, John (October 20, 2017). "NRA: Trump is victim of 'most ruthless attack on a president' in history". TheHill. Retrieved October 20, 2017.
- Vazquez, Maegan. "NRA spox: 'Many in legacy media love mass shootings'". CNN. CNN. Retrieved March 7, 2018.
- Abramson, Alana. "NRA's Wayne La Pierre: Gun Control Advocates Are Exploiting the Florida School Shooting Tragedy". Time. Time Magazine. Retrieved March 7, 2018.
- Stableford, Dylan. "'How dare you': CNN's Camerota clashes with NRA's Loesch over her claim that media 'love' mass shootings". Yahoo! News. Retrieved March 26, 2018.
- Polianskaya, Alina. "NRA issues threatening video warning journalists 'your time is running out'". The Independent. Retrieved March 26, 2018.
- Serwer, Adam (September 13, 2018). "The NRA's Catch-22 for Black Men Shot by Police". The Atlantic. Retrieved September 21, 2018.
- Ford, Liam (December 6, 2018). "NRA Settles Dispute with Artist Who Created The Bean over Sculpture's Use in Dana Loesch Video". Chicago Tribune. Retrieved December 6, 2018.
'They have now complied with our demand to remove the unauthorized image of my sculpture Cloud Gate from their abhorrent video 'The Violence of Lies', which seeks to promote fear, hostility and division in American society,' Kapoor said in a statement released by the gallery that represents him.
- Hakim, Danny (June 25, 2019). "N.R.A. Shuts Down Production of NRATV". The New York Times. Retrieved June 26, 2019.
- "Simply Shocking: World-Class Recording Studio Opens Doors in South St. Louis". Riverfront Times. Retrieved March 5, 2018.
- "Chris Loesch (@ChrisLoesch)". twitter.com. Retrieved March 5, 2018.
- Hawkins, Derek (February 22, 2018). "Dana Loesch, the NRA's brash spokeswoman, dials back the rage at CNN town hall". The Washington Post.
- "Hands Off My Gun: Defeating the Plot to Disarm America". www.americanrifleman.org. Retrieved January 9, 2020.
- ""Flyover Nation" By Dana Loesch". www.americas1stfreedom.org. Retrieved January 9, 2020.
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- Works by or about Dana Loesch in libraries (WorldCat catalog)
- Dana Loesch on IMDb
- Official website (The Dana Show) (audio)
- Official website (National Rifle Association TV) (video)
- Appearances on C-SPAN
- By George Stephanopoulis (February 25, 2018). ABC This Week: Could New Gun Laws Reduce Mass Shootings? (video with transcript). ABC News.