Dani Jacobs

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Dani Jacobs (born April 16, 1963) is a British music video director and editor.


Jacobs was born in London. He went to University of Manchester to study Physics but left to pursue his interests in Film.

He worked at The Haçienda nightclub as a resident filmmaker and VJ, creating visuals and lighting effects to project in the club space. The nascent indie scene around Factory Records and dance music scene around The Haçienda assisted his entry into music videos.

Directing career[edit]

In 1986 Jacobs formed Swivel[1] with three other partners as a video production company and creative team. Early music videos by Swivel included work for A Guy Called Gerald,[2] James (band), The Jesus and Mary Chain, The Sundays and 808 State.[3] In 1989 a small article in i-D Magazine[4] helped draw more attention from major record labels and Jacobs moved back to London to set up the Swivel office concentrating on video production.

In 1993 Jacobs directed videos for Tears for Fears,[5] Texas[6] and Steps (group) [7] and joined the American company Squeak Pictures. His subsequent career has included a wide variety of musical acts [8] including, Moby,[9] The Corrs,[10] Gary Barlow, Midge Ure, Phil Collins and Cradle of Filth.[11]

Jacobs has also worked as an editor of music videos, commercials and television programs most notably on many recent shows featuring Derren Brown.[12]


  1. ^ "Beautiful 2000 | FAC 51 The Hacienda | Cerysmatic Factory". Cerysmaticfactory.info. 1991-07-23. Retrieved 2014-08-21. 
  2. ^ "Hero | Bloc London". Blocweekend.com. Retrieved 2014-08-21. 
  3. ^ "808 STATE, MC TUNES ARTWORK 1990 – MANCHESTER DISTRICT MUSIC ARCHIVE". Mdmarchive.co.uk. 2007-09-28. Retrieved 2014-08-21. 
  4. ^ "A Guy Called Gerald Article: i-D Magazine - Issue 70 - The Loud Issue - Surreal thrills and voodoo videos!". King1.force9.co.uk. Retrieved 2014-08-21. 
  5. ^ "memories fade dot com - Tears For Fears Videography: Break It Down Again Video". Memoriesfade.com. Retrieved 2014-08-21. 
  6. ^ "Job Search | Dream Job | Hiring Secrets". Andidream.com. Retrieved 2014-08-21. 
  7. ^ "Literature Study Guides - By Popularity". eNotes.com. Retrieved 2014-08-21. 
  8. ^ "Dani Jacobs technician videography". mvdbase.com. Retrieved 2014-08-21. 
  9. ^ "Moby - "Into The Blue"". Moby.org. Retrieved 2014-08-21. 
  10. ^ [1] Archived May 26, 2012, at the Wayback Machine.
  11. ^ "Cradle Of Filth: 'Forgive Me Father (I Have Sinned)' Video Released - Blabbermouth.net". Roadrunnerrecords.com. 2010-09-28. Retrieved 2014-08-21. 
  12. ^ "Dani Jacobs". IMDb.com. Retrieved 2014-08-21.