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Type of businessPrivate
HeadquartersLos Angeles, California
Founder(s)Brian Mullins
Gaia Dempsey[1]
CEORoy Ashok[2]
Key peopleRoy Ashok
Chris Kaufield
Daniel Wagner
Paul Sweeney
Launched2010 (2010)
Current statusActive

DAQRI is an American augmented reality company headquartered in Los Angeles, CA.[3][4][5]

The company’s primary product is an augmented reality wearable technology product, DAQRI Smart Glasses, designed for the industrial industry.[6]


Early history[edit]

Founded in 2010, DAQRI entered the market in February 2011 by releasing an augmented reality publishing platform designed to superimpose an image or video over a smartphone’s camera after scanning a QR code.[7] Daqri subsequently created content and applications for 4D augmented reality technology for entertainment, education and industrial companies.[8][4][9]

In June 2013, Daqri raised a $15 million Series A led by Tarsadia Investments.[10][11] Atom Factory CEO Troy Carter, Ashton Kutcher, and D.A. Wallach joined the company’s advisory board.[8][10][12] As of July 2017, total Daqri financing was reported at $275 million, led by Tarsadia Investments.[13]

2014 to 2017[edit]

In 2014, Daqri expanded its business model into wearable tech hardware and began development on an augmented reality Smart Helmet, an Android-powered hard hat designed for the industrial and construction industries.[14] Daqri Smart Helmet contains a Sixth Gen Intel Core m7 processor chip and an array of cameras and sensors,[15][16] and is used to create augmented reality for the industrial worker, including visual instructions, real time alerts, and 3D mapping.[17][18] Daqri Smart Helmet was unveiled at CES 2016 as part of Intel's keynote.[19]

In February of 2015, Daqri acquired Melon, an EEG-tracking headband company[20] headquartered in Venice, CA, for an undisclosed sum.[21] In May 2015, Daqri acquired ARToolworks, one of the earliest augmented reality companies on the market, notable for the open-source ARToolKit libraries.[22] In June that year, Daqri opened a European headquarters and development center in Dublin, Ireland.[23][24]

In March of 2016, Daqri acquired 1066 Labs, a leading head-mounted display manufacturer focused on serving enterprise clients with augmented reality solutions,[25] as well as U.K.-based Two Trees Photonics, a holographic technology company. As of July 2017, total Daqri financing was reported at $275 million, led by Tarsadia Investments.[13] In June, Daqri was listed on CNBC's Disruptor 50 companies for 2016.[26] Later that year, another European office was established in Vienna, Austria.

In January of 2017, Daqri released a new form factor of augmented reality Smart Glasses.[27] The following month, layoffs were reported for nearly a quarter of the staff. [28]

On October 10th, 2017 DAQRI co-founder and chief executive officer Brian Mullins stepped down and was replaced with chief product officer, Roy Ashok. [29] Two months later, co-founder, Gaia Dempsey publicly announced she was leaving the company as well. [30]

2018 - Present[edit]

As 2017 came to a close, Roy Ashok was quoted that Daqri Smart Helmet would no longer be a focus for Daqri and that the newly launched glasses would be the company's hardware offering moving forward: "The Glasses are much more appealing — in form factor and price point —but definitely for use in a more horizontal fashion, the glasses are a good fit. Nothing has surprised thus far. Everything has been consistent with our understanding of the space. Bear in mind, we’ve been working with many customers through the helmet programs, so they’ve already finished their innovation projects and now they’re looking at how to roll this out within their organization. You have to be careful about how you roll these out. The last thing you want is some bad experience for a customer, especially at this point.".[31]

On March 7th, 2018 Daqri announced Worksense, a new suite of augmented reality productivity applications as part of its push to increase adoption of its AR smart glasses. [32]


The DAQRI Smart Helmet enables a number of applications which can be leveraged in a variety of industries, including various case studies which outline Smart Helmet capabilities.[33]


  1. ^ "The future of work is augmented reality paired with next-gen wearables". siliconrepublic.com. 13 Aug 2015.
  2. ^ "Former Qualcomm Exec Roy Ashok Signals Shift to Scaling the Business". daqri. 10 Oct 2017.
  3. ^ "Choose Your Reality: Virtual, Augmented or Mixed". recode.net. 27 Jul 2015.
  4. ^ a b "4D: A Next Generation Of Brand Engagement And Play". Forbes.com. 27 Nov 2013.
  5. ^ "Tech scene takes hold in revitalized downtown L.A." latimes.com. 7 Mar 2015.
  6. ^ "A RoboCop Hard Hat For Industrial Workers". fastcoexist.com. 8 Oct 2014.
  7. ^ "Daqri connects QR codes to augmented reality". cnet.com. 23 Feb 2011.
  8. ^ a b "Augmented Reality: Daqri". wired.com. 5 May 2013.
  9. ^ "Thinking About the Next Revolution". nytimes.com. 4 Sep 2013.
  10. ^ a b "Augmented Reality Startup Daqri Raises $15M More, Troy Carter Joins Advisory Board". techcrunch.com. 4 Jun 2013.
  11. ^ "DAQRI raises $15M to develop its augmented reality platform, will support Google Glass at launch". thenextweb.com. 4 Jun 2013.
  12. ^ "Augmented Reality: Daqri unveils 4d Smart Helmet for industrial workforce".
  13. ^ a b "Siemens Expands Testing of Augmented-Reality Helmet". blogs.wsj.com/. 31 Jul 2017.
  14. ^ "The Hardhat Of The Future Uses Google Glass-Like Technology, And It's Ready To Roll Now". businessinsider.com. 8 Sep 2014.
  15. ^ "Android-powered smart hard hat comes with augmented reality features". engadget.com. 7 Sep 2014.
  16. ^ "Intel shows helmet that gives you X-ray vision". cnet.com. 5 Jan 2016.
  17. ^ "Daqri Smart Helmet: Augmented Reality for the Workplace". bloomberg.com. 26 Jun 2015.
  18. ^ "Augmented Reality Experts Unveil Hardhat 2.0". wsj.com. 4 Sep 2014.
  19. ^ "Intel steals the show at CES 2016 with an inspired, futuristic keynote". 6 Jan 2016.
  20. ^ "A 'Fitbit' for the brain tries to improve your focus". usatoday.com.
  21. ^ "Daqri Buys Smart Headband Maker Melon". labusinessjournal.com. 13 May 2015.
  22. ^ "DAQRI Acquires AR Pioneer ARToolworks". techcrunch.com. 19 Feb 2015.
  24. ^ "Augmented Reality Gets Real In Dublin".
  25. ^ "Daqri acquires 1066 Labs to power its augmented reality smart helmet".
  26. ^ "DAQRI: Augmented reality on the shopfloor". 7 Jun 2016.
  27. ^ "Daqri Smart Glasses are designed for your boss at your future factory". 25 Oct 2016.
  28. ^ "An augmented reality company that raised over $130 million is laying off staff worldwide". Business Insider. Retrieved 2018-05-23.
  29. ^ "DAQRI Focused on Growth as It Promotes Former Qualcomm Exec to CEO". WonderHowTo. Retrieved 2018-05-14.
  30. ^ Dempsey, Gaia (2017-12-02). "DAQRI: Reflections on the Beginning". Gaia Dempsey. Retrieved 2018-05-14.
  31. ^ "New DAQRI Boss Brings AR Bonafides, Perspective". IndustryWeek. 2017-12-08. Retrieved 2018-05-30.
  32. ^ "Daqri Worksense lets workers tag and scan their environments in AR". VentureBeat. 2018-03-07. Retrieved 2018-05-14.
  33. ^ "IoT ONE DAQRI Case Study". IoTONE.com.

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